magazine advertisements

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Magazine Magazine AdvertisementsAdvertisements

Target Market and DemographicsTarget Market and Demographics

Target Audience: The group of consumers for whom the media text is constructed.Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level.

Nothing is left to Nothing is left to chance…chance…

Advertisers always have a Advertisers always have a specific specific purposepurpose for the ad and it is for the ad and it is constructed constructed in a way that will appeal in a way that will appeal to a to a specific target audiencespecific target audience

Advertisers do Advertisers do market researchmarket research to to figure out who usually buys their figure out who usually buys their product, or who they would like to buy product, or who they would like to buy their product.their product.

They then create ads to appeal to this They then create ads to appeal to this groupgroup

What is the target audience for What is the target audience for each of the following magazines?each of the following magazines?

What do we know about their What do we know about their demographics?demographics?

What types of Ads would be in What types of Ads would be in these magazines?these magazines?

Let’s DiscussLet’s Discuss

Assume that you work in Assume that you work in Advertising for Pepsi. Advertising for Pepsi.

How could you target an How could you target an advertisement for each of advertisement for each of the following groups of the following groups of people?people?

ActivityActivity

Target market Description of Advertisement

(Who, What, When, Where,

How?)

How do you know the

advertisement would appeal to

this group?

Children (boys or girls)

aged 7-10

Young Women aged 12-25

Men aged 18-35

Women aged 30-45

Men aged 40-55

Men and Women aged 60+

http://://www.youtube.com/www.youtube.com/watch?v=FEFI-watch?v=FEFI-_Sg5G0_Sg5G0

Who is the target audience for the Who is the target audience for the following ads?following ads?

Is there more than one target Is there more than one target audience for any?audience for any?

http://www.youtube.com/watch?http://www.youtube.com/watch?v=iYhCn0jf46Uv=iYhCn0jf46U

http://www.youtube.com/watch?http://www.youtube.com/watch?v=Ei6JvK0W60Iv=Ei6JvK0W60I