magic of context

Post on 26-Jun-2015

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How you see things differently depending on the context.

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Magic of Context

Jimmy Park

$200,000 $20,000

$2,000

Tata Nano is cheaperby 100 times

Innovation?

V-12 6.0L621hp

Night VisionFull Navigation

12 SpeakersHeated Memory Seat

Side Curtainetc.

V-4 1.8L148hp

Full Navigation6 Speakers

Auto WindowAir Conditioning

Heated Seatetc.

V-2 0.64LNo Navigation

No StereoNo Auto Window

No Air ConditioningOne Wiper

etc.

$200,000 $20,000

$2,000

Innovation? or

Value for the money?

You tell me

But then,How about this?

$1,000 $3,000

$2,000

$4,000

What about it?

India, Vietnam, Taipei… lots of scooters

Even at rainy night… unique skill is developed

But, the whole family draws on one scooter

How about pollution, dust, cold, and danger?

Knowing that,the funny thing is…

$2,000 $2,000

How about Now?

Innovation?

Magic of Context

Don’t start with Mercedes.Start with Honda or Yamaha instead.

You can see the real “Value” behind it.

Jimmy Park

rainyme@gmail.com

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