maintaining community after graduation: benefits to the institution

The Campus Community Life Cycle: From Admissions to

AlumniSession 3: Maintaining Community After

Graduation: Benefits to the Institution

May 25, 2010

Presented by the Imagine America Foundation and ED MAP, Inc.

About the Imagine America Foundation

The Imagine America Foundation (IAF) has been serving the career college community since 1982. IAF provides scholarships for education, awards, financial aid information, sector research, faculty training, and honors achievement in career education.

The Foundation has grown to support more than 500 career colleges across the United States and Puerto Rico and provides valuable information on financial aid and scholarships.

For more information, please visit www.imagine-america.org

The Imagine America Foundation (IAF) has been serving the career college community since 1982. IAF provides scholarships for education, awards, financial aid information, sector research, faculty training, and honors achievement in career education.

The Foundation has grown to support more than 500 career colleges across the United States and Puerto Rico and provides valuable information on financial aid and scholarships.

For more information, please visit www.imagine-america.org

Imagine America Scholarship and Award

Programs● To date, through the

Imagine America programs, the Foundation has presented over $40 million in scholarships and awards to students enrolling at career colleges and universities all across the United States and Puerto Rico.

● To date, through the Imagine America programs, the Foundation has presented over $40 million in scholarships and awards to students enrolling at career colleges and universities all across the United States and Puerto Rico.

● Imagine America High School Scholarship• Imagine America

Promise Scholarship Program

● Military Award Program (MAP)• LDRSHIP Award

● Adult Skills Education Program (ASEP)

● Imagine America High School Scholarship• Imagine America

Promise Scholarship Program

● Military Award Program (MAP)• LDRSHIP Award

● Adult Skills Education Program (ASEP)

Imagine America FoundationResearch

● Research● Filling America's Skilled Worker Shortage: The Role

of Career Colleges (2008)● Fact Book 2009:

A Profile of Career Colleges and Universities (2009)● Graduating At-Risk Students: A Cross-Sector

Analysis (2010)● Upcoming Research

● ROI of Faculty Development: A Case Study (Summer 2010)

● Fact Book 2010: A Profile of Career Colleges and Universities (Summer 2010)

● Responsible Borrowing Online Tool (Fall 2010)

● Research● Filling America's Skilled Worker Shortage: The Role

of Career Colleges (2008)● Fact Book 2009:

A Profile of Career Colleges and Universities (2009)● Graduating At-Risk Students: A Cross-Sector

Analysis (2010)● Upcoming Research

● ROI of Faculty Development: A Case Study (Summer 2010)

● Fact Book 2010: A Profile of Career Colleges and Universities (Summer 2010)

● Responsible Borrowing Online Tool (Fall 2010)

About ED MAP, Inc.

● ED MAP is an educational-content management company whose unique market insights and perspectives separate it from traditional academic bookstores. We leverage extensive relationships with academic publishers and educational institutions to create, acquire, store, deliver and monetize content for educational markets.

● ED MAP is committed to helping institutions develop new approaches to course materials that can reduce their logistical and administrative burdens. Additionally, these approaches can reduce students’ costs for course materials while supporting their academic performance.

● ED MAP is an educational-content management company whose unique market insights and perspectives separate it from traditional academic bookstores. We leverage extensive relationships with academic publishers and educational institutions to create, acquire, store, deliver and monetize content for educational markets.

● ED MAP is committed to helping institutions develop new approaches to course materials that can reduce their logistical and administrative burdens. Additionally, these approaches can reduce students’ costs for course materials while supporting their academic performance.

ED MAP, Inc.

● ED MAP provides our clients guidance and assistance for selection, editorial, production, logistics and customization activities. Our clients include proprietary and career colleges, K-12 online programs and institutions, traditional and multi-campus systems, continuing education and professional associations.

● Additional information can be found at our website:  www.edmap.com

● ED MAP provides our clients guidance and assistance for selection, editorial, production, logistics and customization activities. Our clients include proprietary and career colleges, K-12 online programs and institutions, traditional and multi-campus systems, continuing education and professional associations.

● Additional information can be found at our website:  www.edmap.com

Webinar Housekeeping

● Time for Q&A will be held at the end of this presentation. Please submit questions at anytime during the presentation and we’ll answer as many as possible at that time.

● This presentation, and other sessions from this series, will be posted at SlideShare.net. More information will be provided at the end of the presentation.

● Time for Q&A will be held at the end of this presentation. Please submit questions at anytime during the presentation and we’ll answer as many as possible at that time.

● This presentation, and other sessions from this series, will be posted at SlideShare.net. More information will be provided at the end of the presentation.

Alumni Relations 101

Rita MikhailAlumni Relations Manager

Agenda

● Operations● Internal initiatives ● Indirectly impact alumni

● Outreach● External initiatives ● Directly impact alumni

● Operations● Internal initiatives ● Indirectly impact alumni

● Outreach● External initiatives ● Directly impact alumni

About DeVry University

● Founded in Chicago in 1931 by Dr. Herman DeVry● More than 90 locations across the US and Canada● More than 80,000 students enrolled online and

onsite● Associate, Bachelor’s and Master’s degree

programs in technology, science, business and the arts

● Accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools

● Founded in Chicago in 1931 by Dr. Herman DeVry● More than 90 locations across the US and Canada● More than 80,000 students enrolled online and

onsite● Associate, Bachelor’s and Master’s degree

programs in technology, science, business and the arts

● Accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools

About DeVry University, cont’d

● One of the largest degree-granting higher education systems in North America

● Since 1975, 237,957 undergraduate students system-wide have graduated and 90% of those in the active job market were employed in career-related positions within 6 months of graduation

● One of the largest degree-granting higher education systems in North America

● Since 1975, 237,957 undergraduate students system-wide have graduated and 90% of those in the active job market were employed in career-related positions within 6 months of graduation

Poll Question #1

What is the current role of Alumni Relations at your institution?● Assist the institution achieve its goals

● Poll Results: 3%

● Assist alumni achieve their goals● Poll Results: 20%

● Foster lifelong mutually beneficial relationships for both

● Poll Results: 55%

● Is not clearly defined or understood● Poll Results: 23%

What is the current role of Alumni Relations at your institution?● Assist the institution achieve its goals

● Poll Results: 3%

● Assist alumni achieve their goals● Poll Results: 20%

● Foster lifelong mutually beneficial relationships for both

● Poll Results: 55%

● Is not clearly defined or understood● Poll Results: 23%

Poll Question #2

What should be the role of Alumni Relations at your institution?

● Assist the institution achieve its goals● Poll Results: 3%

● Assist alumni achieve their goals● Poll Results: 10%

● Foster lifelong mutually beneficial relationships for both

● Poll Results: 85%

● Is not clearly defined or understood● Poll Results: 0%

What should be the role of Alumni Relations at your institution?

● Assist the institution achieve its goals● Poll Results: 3%

● Assist alumni achieve their goals● Poll Results: 10%

● Foster lifelong mutually beneficial relationships for both

● Poll Results: 85%

● Is not clearly defined or understood● Poll Results: 0%

Operations

Overall goal is to establish and strengthen the basic infrastructure for:

● Institutional Support● Database● Marketing● Website● Metrics

Overall goal is to establish and strengthen the basic infrastructure for:

● Institutional Support● Database● Marketing● Website● Metrics

Institutional Support

Goal is to secure leadership commitment:● Senior Management

● President’s Office● Marketing ● Admissions

● Campus Community● Student Services● Career Services● Academics

Goal is to secure leadership commitment:● Senior Management

● President’s Office● Marketing ● Admissions

● Campus Community● Student Services● Career Services● Academics

Collaborate!!!

Database

Goal is to have accurate and current records:● Basic Information

● Contact● Employment● Demographics

● CRM platform● Special fields● Record and monitor engagement

Goal is to have accurate and current records:● Basic Information

● Contact● Employment● Demographics

● CRM platform● Special fields● Record and monitor engagement

Marketing

Goal is to brand and message the Alumni Association:● Establish Identity

● Mission statement● National charter ● Chapter bylaws

● Promotional Items● Logos● Collateral● Merchandise and apparel

Goal is to brand and message the Alumni Association:● Establish Identity

● Mission statement● National charter ● Chapter bylaws

● Promotional Items● Logos● Collateral● Merchandise and apparel

Website

Goal is to have an interactive virtual experience:● Front End Design

● Consistent with the rest of the institution● Updated on a regular basis● National and local features

● Back End Functionality● Easy navigation● Links for action items● Alumni access to update their records

Goal is to have an interactive virtual experience:● Front End Design

● Consistent with the rest of the institution● Updated on a regular basis● National and local features

● Back End Functionality● Easy navigation● Links for action items● Alumni access to update their records

Metrics

Goal is to track and assess programming effectiveness:

● Online● Email open rate● Website visits and views● Online community membership

● Onsite● Event participation rate● Event satisfaction rate● Chapter membership and volunteers

Goal is to track and assess programming effectiveness:

● Online● Email open rate● Website visits and views● Online community membership

● Onsite● Event participation rate● Event satisfaction rate● Chapter membership and volunteers

Outreach

Overall goal is to establish and strengthen relationships:

● Communication● Affinity Partnerships● Service Programs● Local Chapters● Social Media

Overall goal is to establish and strengthen relationships:

● Communication● Affinity Partnerships● Service Programs● Local Chapters● Social Media

Communication

Goal is to remain in frequent contact and solicit call to action:● Newsletter

● Format, frequency and focus

● Email ● Targeted message and audience

● Letters● Special recognition and achievements

Goal is to remain in frequent contact and solicit call to action:● Newsletter

● Format, frequency and focus

● Email ● Targeted message and audience

● Letters● Special recognition and achievements

Affinity Partnerships

Goal is to provide exclusive benefits and services:● Voluntary Insurance

● Home, health, life and auto

● Retail Discounts● Goods and services

● Misc● Travel● Credit Card

Goal is to provide exclusive benefits and services:● Voluntary Insurance

● Home, health, life and auto

● Retail Discounts● Goods and services

● Misc● Travel● Credit Card

Service Programs

Goal is to foster culture of involvement in students and alumni:

● Student Alumni Club● Student organization connecting students and alumni● Pipeline to recruit future alumni leaders● Facilitated in collaboration with Students Services

● Senior Year Experience● Assist seniors as they transition into graduates● Partial benefits and services in the Alumni Association● Facilitated in partnership with Student & Career

Services

Goal is to foster culture of involvement in students and alumni:

● Student Alumni Club● Student organization connecting students and alumni● Pipeline to recruit future alumni leaders● Facilitated in collaboration with Students Services

● Senior Year Experience● Assist seniors as they transition into graduates● Partial benefits and services in the Alumni Association● Facilitated in partnership with Student & Career

Services

Service Programs, cont’d

● Mentorship Program● Showcase alumni experience and expertise● Various options based on interest and availability● Facilitated in collaboration with Career Services and

Academics

● Ambassador Program● Enable alumni to get involved and give back● Volunteer at professional, educational & industry

venues● Facilitated in collaboration with Career Services &

Admissions

● Mentorship Program● Showcase alumni experience and expertise● Various options based on interest and availability● Facilitated in collaboration with Career Services and

Academics

● Ambassador Program● Enable alumni to get involved and give back● Volunteer at professional, educational & industry

venues● Facilitated in collaboration with Career Services &

Admissions

Local Chapters

Goal is to establish local chapters at largest locations:● Leadership Support

● Templates for events and communication● Processes for outreach and operations● Establish best practices and “Alumni in a Box”

● Financial Support● Allocate set amount per location● Professional, educational and social events● Promotional and marketing materials

Goal is to establish local chapters at largest locations:● Leadership Support

● Templates for events and communication● Processes for outreach and operations● Establish best practices and “Alumni in a Box”

● Financial Support● Allocate set amount per location● Professional, educational and social events● Promotional and marketing materials

Networking

Social Media

Goal is to create and build online communities: ● Planning

● Develop strategy and platforms● Conversation calendar

● Execution● Community management● Engage students and alumni

Goal is to create and build online communities: ● Planning

● Develop strategy and platforms● Conversation calendar

● Execution● Community management● Engage students and alumni

Poll Question #3

Do you have the required resources to achieve your goals?

● Yes● Poll Results: 46%

● No● Poll Results: 40%

● Not Sure ● Poll Results: 15%

Do you have the required resources to achieve your goals?

● Yes● Poll Results: 46%

● No● Poll Results: 40%

● Not Sure ● Poll Results: 15%

Poll Question #4

Do you know how to secure the resources required to achieve your goals?

● Yes● Poll Results: 61%

● No● Poll Results: 27%

● Not Sure ● Poll Results: 12%

Do you know how to secure the resources required to achieve your goals?

● Yes● Poll Results: 61%

● No● Poll Results: 27%

● Not Sure ● Poll Results: 12%

Questions & Answers

Archived Sessions

Earlier sessions from “The Campus Community Life Cycle: From Admissions to Alumni” series have been archived for your review.

● Go to SlideShare.net and search by presentation name- or -

● Follow this link: http://www.slideshare.net/EDMAP

Slides and the recording of this session will be available by Friday, May 28.

Earlier sessions from “The Campus Community Life Cycle: From Admissions to Alumni” series have been archived for your review.

● Go to SlideShare.net and search by presentation name- or -

● Follow this link: http://www.slideshare.net/EDMAP

Slides and the recording of this session will be available by Friday, May 28.

Contact InformationDeVry University

● Rita Mikhail● Alumni Relations Manager● Email: rmikhail@devry.edu● Phone: 630-353-9030

● Rita Mikhail● Alumni Relations Manager● Email: rmikhail@devry.edu● Phone: 630-353-9030

Contact InformationIAF and ED MAP, Inc.

● Imagine America Foundation● Bob Martin: President

Email: bobm@imagine-america.org● Jenny Faubert: Manager of Marketing and

Project DevelopmentEmail: jennyf@imagine-america.org

● ED MAP● Chris Carroll: Director of Business Development

Email: ccarroll@edmap.biz

● Imagine America Foundation● Bob Martin: President

Email: bobm@imagine-america.org● Jenny Faubert: Manager of Marketing and

Project DevelopmentEmail: jennyf@imagine-america.org

● ED MAP● Chris Carroll: Director of Business Development

Email: ccarroll@edmap.biz

Thank You for Joining Us Today!