makerere university social media strategy outline web workshop 30 th nov 2011

Makerere University Social Media Strategy Outline

Web Workshop 30th Nov 2011

This is simply the social media aspect, which feeds into a broader Web Management Strategy

6 Key areas1.Content and Management 2.Goals 3.Platforms 4.Supporting Individual Units/Services 5.Putting guidelines in place6.Standard Naming adaptation

1. Content and ManagementAbove all else, Who will be responsible for posting content and engaging the community?

2. Goals

• Goals can help you evaluate whether your efforts over time have been effective

• May be General e.g “Build stronger connections with the alumni”

• Specific “Increase incoming internet traffic by 50% by next graduation”

3. Platforms • Existing

Unit/Site Facebook Twitter

Mak.ac.ug /Makerere /makerereu

Caes.mak.ac.ug /pages/College-of-Agricultural-and-Environmental-Sciences/257576257600276

/jaimek10/mucaes

Bams.mak.ac.ug /bams.makerere /cobams_muk

Cis.mak.ac.ug /pages/College-of-Computing-and-Information-Sciences/162497980482913

/cocismak

Cees.mak.ac.ug /pages/Makerere-University-College-of-Education-and-External-Studies/175937065801026

/MakCees

Cedat.mak.ac.ug /cedat.mak.ac.ug /cedat1

Chs.mak.ac.ug /pages/Makerere-University-College-of-Health-Sciences/113057998709162

/makererechs

Chuss.mak.ac.ug /pages/College-of-Humanities-and-Social-Sciences-Official-Page/210102592358708

Cns.mak.ac.ug

Covab.mak.ac.ug

Law.mak.ac.ug /pages/Makerere-University-School-Of-Law/176796505715705 /LawMuk

Others

• Goal is to “tease” then refer traffic to your site

4. Supporting Individual Units/Services

• Exposing power of social media-Training sessions

• How to tap student power-Interns? Volunteers?

• Sustaining online support-Continuity is key

5. Putting Guidelines in Place

• Useful for ensuring consistency NOT impinging growth or hampering creativity

• Avoid deterring adventurous types

6. Standard Naming adaptation

Compare

7. Collaboration across Campus

• Always share best practices, you aren’t an island!

Remember, at the end of the We do it all for Mak. We build for the future