making better digital marketing decisions

Getting Sacked, Van Halen, M & M’s and Better Digital Marketing

Decisions

Happy New Year

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Let’s Sack Someone

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Meet Jon-Jon

Good Decisions Are Hard To Make

What Happens When You Don’t Make Them?

Nothing

And That’s Shit… It’s Worse

It All Goes Pear-Shaped

• Things pile up

• You panic

• You make mistakes

• But you have procrastinated so long there is no time to learn from them

• And you start to loop

So… Make A Decision

WRAP

W

Widen your options

R

Reality-test your assumptions

A

Attain distance before deciding

P

Prepare to be wrong

Meet Jon-Jon

This Is Good For Individuals

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Make Better Digital Marketing Decisions

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Google Penalties

Google Penalties

Google Penalties

To Disavow Or Not To Disavow?

To Disavow Or Not To Disavow?

To Disavow Or Not To Disavow?

Apply To All The Things

• Whether to make content or not?

• Blog posts or infographics?

• PPC or SEO?

• Lager or Bitter?

• And so on…

What About Your Team?

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Pass On Your Good Decisions

Rock Music and M&M’s

Actually… Sort Of True

What About Your Team?

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Make It Easier For Them…

Processes, Checklists, and Frameworks

Processes

What Can You Use Them For?

• Telephone etiquette

• Booking holidays

• Calling in sick

• Expenses

• Petty cash

• Folder organisation

• Locking the office

What To Use

What To Use

What To Use

Checklists

What Can You Use Them For

• Content launches

• Site migrations

• Technical SEO audits

• New site launches

• Going HTTPs

• Keyword research

• Tool processes

What To Use

What To Use

What To Use

What To Use

What To Use

What To Use

What To Use

Frameworks

What Can You Use Them For

• Design principles

• Coming up with creative ideas

• Spot-checking

• Guidance

• Outreach

• Even making decisions!!!

What To Use

What To Use

What To Use

Avoid Death By PowerPoint

I’ll Make It Easier For You

You Will Share This Presentation

You Will Link To The Post I Write

You Will Buy Me A Drink

It’s Not Always Black or White

Wanna Learn More?

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I Stole This And Adapted It

Buy This Book >

Don’t Sack Jon-Jon Just Cos He’s A Hipster

If All Else Fails…

Thanks!