making mobile click in africa, hallman

10_– 12 October 2011, Vienna, Reed Messe Wien

Session: Mobile Publishing BusinessTitle: Making mobile click in AfricaSpeaker: Louise Hallman,Project Manager for WAN-IFRA Mobile News for Africa

Media Port

Louise  Hallman,  Project  Manager  –  WAN-­‐IFRA  Mobile  News  for  Africa  Steve  Kromberg,  General  Manager  –  David  Rabkin  Project  for  ExperienDal  Journalism  

Making mobile click in Africa

a non-profit non-governmental organization works with international aid agencies, foundations, and fellow NGOs promotes quality news media around the world.

Defends and promotes press freedom and economic independence Supports development of news publishing

Made up of:

About WAN-IFRA

national newspaper associations 76 news agencies 12

regional press organizations 10

and individual newspaper

executives in 100 countries.

More than just a phone call!

1. mobile money

2. social

networking

3. information

4. entertainment

5. news

Mobile money

Mobile internet

Social media Facebook Zero

WAN-IFRA Survey based on:

227 responses from 66 countries between July and December 2010.

Social media MXit - 27 million users

Mobile media services at Sub-Saharan African newspapers A guide to implementing mobile news and mobile business

1. SMS

news alerts

2. USSD

menu-driven content

3. Mobile

websites

4. Smartphone applications

WAN-IFRA Survey based on:

227 responses from 66 countries between July and December 2010.

SMS News alerts

WAN-IFRA Survey based on:

227 responses from 66 countries between July and December 2010.

USSD menu-driven content

Mobile websites Marketing to the diaspora

Mobile websites Examples of mobile websites

Smartphone apps Examples of mobile websites

IM platforms

Ushahidi mobile

Crowdmapping

Potholes in Kampala

Revenue sharing

Mobile advertising General mob ads

Mobile advertising Grocotts

Mobile advertising Avusa

Innovative in services in revenue solutions in content

”It is not an option, not to go mobile.

It will be huge in a few years.

But you will need to consider how mobile

will affect the other products in the

portfolio – so you do not cannibalise

your existing business.

– The Observer, Uganda