making new media happen in your org

Who's Making it Happen?Who's Making it Happen? Staff roles for new media successStaff roles for new media success

Content Producers

Outreach Coordinator

Strategy Manager

Content ProducersContent ProducersWrite Blog Posts

Find Articles for Re-Posting

Make Facebook Updates

Schedule Tweets

Videos, Photos, ect.

Outreach CoordinatorOutreach Coordinator

Respond to Comments

Research Affinity Groups

Build Relationships with Groups

Spread Traditional Media Socially

Build Syndication

Optimize Search (meta, duplication, links)

Design and Implement Cross Population

Monitor Analytics

Trend Watching

Strategy Manager / SEOStrategy Manager / SEO

GOOD SOCIAL MEDIA VS. BADGOOD SOCIAL MEDIA VS. BADTips for Online EngagementTips for Online Engagement

Neglect Your Fans

100% Self-Promotion

Sending Out Junk

Not Listening

Bland Content

Unclear Communication

GOOD SOCIAL MEDIA VS. BADGOOD SOCIAL MEDIA VS. BADTips for Online EngagementTips for Online Engagement

Be Consistent

Ask Questions

Be Opinionated

Be Controversial

Respond to Fans

Reward Fans

Promote Others

START CONVERSATION!START CONVERSATION!

RECAPRECAP

Know the RolesKnow the Roles

Within a Social Within a Social

Media TeamMedia Team

Make a PlaybookMake a Playbook

RECAPRECAP

Be Be GoodGood

CREDITSCREDITSPhotos

1. Typing - http://www.flickr.com/photos/regi_a/4519236966/

2. Reaching Hands - http://www.flickr.com/photos/southpaw2305/3516043841/

3. Chess - http://www.flickr.com/photos/dlkinney/357134468/

4. Puzzle pieces - http://www.flickr.com/photos/horiavarlan/4273913966/sizes/l/