making sense of data

MIKE DRISCOLLCO-FOUNDER + CTOMETAMARKETS@medriscoll

MAKING SENSE OF DATA: LESSONS FOR

START-UPS

I f i t i s unmanaged, you wi l l be bl ind to weaknesses, deaf to new opportuni t ies , and dumb to your customers.

DATA IS SENSORY INPUT

Data is the sensory input that moves through it.

YOUR TECHNOLOGY STACK IS YOUR

NERVOUS SYSTEM

Collecting customer data is a way to “get out of the building.”

CREATE FEEDBACK LOOPS

customers

Complexity lies at the boundaries between systems

MAKE ETL A PRIORITY

Real-TimeDailyWeekly

SYNC DATA LATENCIESWITH DECISION LOOPS

All data models are wrong.Some data models are useful.

DON’T AGONIZE OVER DATA SCHEMAS

Hadoop is a processing layer

You also need a query layer

HADOOP ISN’T ENOUGH

Embrace a polyglot architecture of formats and data stores

THERE IS NO‘ONE TRUE DATABASE’

A RESTful query layer will reduce pain of migration.

SEPARATE QUERY& STORAGE LAYERS

Reduce the barriers to accessing data across systems.

MAKE DATA EASY

“Human-time” means that queries return in seconds.

MAKE DATA FAST

Human activity is small in size

FULLY INSTRUMENT YOUR CUSTOMERS

Human act iv i ty is smal l in s ize .

FULLY INSTRUMENT YOUR CUSTOMERS

Machine-generated data can quickly overwhelm.

SELECTIVELY INSTRUMENT YOUR

MACHINES

Machine-generated data can quick ly overwhelm.

SELECTIVELY INSTRUMENT YOUR MACHINES

Work backwards from business questions.

Don’t let data architecture drive business needs

ARCHITECT AROUNDBUSINESS

QUESTIONS

Someone who can munge, model, & visualize data

HIRE A DATA SCIENTIST

Engineers with a thin grasp of statistics beat statisticians with thin grasp of engineering.

WORKING CODE BEATS THEORETICAL

MODELS

Isolated from production systems.

Analytics are a diff erent constituency with diff erent needs

CREATE AN ANALYTICS SANDBOX

Both internal & external

OBSESS ABOUT DASHBOARD DESIGN

Either by directly monetizing them or enhance customer experience

EXTRACT VALUE FROM YOUR DATA

ASSETS

YOUR TECHNOLOGYSTACK IS YOUR NERVOUS SYSTEM.

YOUR DATA IS YOUR SENSORY INPUT.

MIKE DRISCOLLCO-FOUNDER + CTOMETAMARKETS@medriscoll

MAKING SENSE OF DATA: LESSONS FOR

START-UPS

QUESTIONS?