making social networking work in not for porfit organisations

Social Media Awareness & Fundraising

12th April 2011

Agenda• Principles

• Communication Goals

• Targeted Communications

• Social Media & Communications

• Stories

• Communications Platform

• Fundarising

• Management and Resources

• Measuring Effectiveness

5 Principles

1. Deeply understand your audience

2. Set Communications Goals

3. Don’t be afraid to try stuff…

4. Measure everything

5. Make changes

Communication Goals?

11

What residents have told us

• Over 400 have difficulty reading • Over 400 have difficulty writing• Almost 1400 have long term health related illness• Over 500 have a hearing impairment • Over 200 have a learning impairment • Over 600 are experiencing mental or emotional

distress• Almost 400 have a visual impairment• Over 300 are wheelchair users • Finally almost 1600 have a mobility impairment

12

Communication Needs

•Almost 700 residents have requested

information in large print

•22 residents requested audio tape

•29 residents requested British Sign

Language

•21 requested CD

•Information has been requested in over 17

different languages

•A small number of residents have requested

information bold font and Braille

Awareness Interest Action Advocacy

Where does Social Media Fit?

eMail Communications

Employees

Stakeholders

Clients

Producer/Listeners Services

Hootsuite

Ping.fm

facebook

twitter

Website

Intranet

Drop box

Phone

eMailPC/Laptop

MobilePublic Access

Fundraising

Review value proposition and tenant segmentation

Assign goals

Map out strategies and tactics

Timeline, resources & engagement

Build the online presence – testing as you go