making the connection : an introduction to social media
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Sue Anstiss & Katie StartIHRSA, San Francisco, March 2009
Making the connectionAn introduction to social media
First newspaper published
TV and radio launched 20091752 19161930’s
The old communication model
was a monologue.
3000The average person is exposed to
advertising messages/day
The new communication model
is a dialogue.
First newspaper published
TV and radio launched 20091752 19161930’s
What is social media?
Social media is people using tools
(like blogs and video) and sites
(like Facebook and Flickr) to share content
and have conversations online.
Why should we care?
In 2005, 8% of all adults online had a profile on social
network site. Today 57% do.
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
(…just to name a few)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
But how do we get started… ?
“It’s about conversations, and the best communicators start as the best listeners.”
Brian Solis, Social Media Manifesto
1. Listen
YOUR MEMBERS ARE TALKING ABOUT YOUR BRAND. RIGHT NOW.
2. Participate
Hint: Share some stuff.
Immerse yourself in the conversations.
(any or all of the above are a good place to start!)
3. Relinquishcontrol
4. Give generously
5. Be honest
OPEN
HONEST
AUTHENTIC
DIALOGUE
“Any blog that spins the truth will be found out. In a world of social media honesty is the only policy.”
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
>100,000,000 viewers
(65,000 new videos/day)
83% have watched video clips
www.willitblend.com
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
57% have
joined a social network
Some bedtime reading… (from April 21)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
55% have uploaded photos
64 million people worldwide use Flickr
More than 3 billion images on Flickr
2.5 to 3 million photos uploaded each day
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
200,000,000 blogs
Source: Universal McCann Comparative Study on Social Media Trends April 2008
73% of active online users have read a
blog
trust bloggers’ opinions on products & services
36% 36% think more positively about companies that have blogs
Your blogging checklist
1. Transparency2. Conversational tone3. Frequency (2 x week)4. Passion for the subject5. Participation and interaction6. Keep reading other blogs7. Comment regularly8. Love links (at least 1 per post)9. Use images10. Knowledge sharing
www.google.com/analytics
Some more bedtime reading…
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
In December 2008, 4.5 million people visited Twitter – a 753% increase from
the previous year
70% of Twitter users joined in 20085-10 thousand new accounts are
created daily
Even more bedtime reading…
My club
FLICKR
1. Listen2. Participate3. Give up control4. Give generously5. Be honest
Social media rules of engagement…
Promote’s quick to do list…
Sue Anstiss & Katie StartConnect to us…
+44 (0)1753 740074www.promotepr.com
sue@promotepr.com katie@promotepr.com
http://sueanstiss.blogspot.com http://katiestart.blogspot.comhttp://twitter.com/sueanstiss http://twitter.com/katiestarthttp://www.linkedin.com/in/sueanstiss http://www.linkedin.com/in/katiestart
Grateful thanks for help with our slides to: http://bonafidemarketinggenius.com
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