making your website mobile

Making Your Website MobileMonday, October 22nd 1:15 p.m. – 2:30 p.m.

Orlando N

Trainer:

Don Schindler, Managing Director, Print, Web & Multimedia,

University Communications, University of Notre Dame

Don Schindler

• 13 years in digital marketing

• donschindler.com• d

on.schindler@nd.edu• @donschindler

They do two things.How are smart phones trending?

Smart Phone Use

http://www.geekwire.com/2012/brave-world-realtime-information-answer-questions/

http://www.geekwire.com/2012/brave-world-realtime-information-answer-questions/

total of smartphones entering the World per day to about 1.45M devices again compared to 317,124 births.

http://www.lukew.com/ff/entry.asp?1506

http://www.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

Content & Context

• Your content needs to be prepared to go anywhere so it can be found everywhere.

• Your content should not be limited by the device (context) that it is being displayed on.

How does your site look on a mobile device?

Mobile Web vs. Apps

Notre Dame’s website

ND.edu

• We used mobile web• Never did an app because of budget costs

and maintenance• 351 different devices• 488 different screen sizes• Mobile traffic in 2010 – 2%• Mobile traffic in 2012 – 12%• Some sites like gameday.nd.edu have

over 30% mobile traffic

Rhode Island Mobile App

Utility Apps

http://www.adobe.com/inspire/2012/02/mobile-websites-vs-mobile-apps.html

Responsive Design

http://www.scoop.it/t/mobile-first-responsive-html/p/2637733879/why-do-you-need-responsive-web-design-infographic

Mobile First Web Design

Mobile First Web Design

Mobile First Web Design

Mobile First Web Design

Notre Dame

Notre Dame’s website

Wordpress Responsive

Mobile Search / Siri

Going Mobile?

• Who is my target audience for mobile?• What do I want them to know and then do?• What do the analytics tell me about my current

website?• Should I go app or mobile web?• Is responsive design ok, mobile style sheets or

should I have a separate mobile website with only the essentials?

• How much money and time to do responsive?• How will I measure my investment?

They do two things.Now for your questions…

• 13 years in digital marketing

• donschindler.com• d

on.schindler@nd.edu• @donschindler