mall management 1st lecture
Post on 09-Apr-2018
234 Views
Preview:
TRANSCRIPT
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 1/18
Mall Management
Prof . Manish Rai
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 2/18
OVERVIEW
The Indian retail market is expected toThe Indian retail market is expected to
continue its growth trajectory into 2015.continue its growth trajectory into 2015.
Mall management has been identified as aMall management has been identified as acritical factor for the success of malls and thecritical factor for the success of malls and theretail industry across the world.retail industry across the world.
Mall management broadly includes mallMall management broadly includes mall
positioning, zoning, tenant mix, promotions/positioning, zoning, tenant mix, promotions/
marketing and facility/finance managementmarketing and facility/finance management
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 3/18
ISSUES
Currently, the Indian retail market lacks
designated mall management firms.
Large real estate developers and retail chains
either have their own mall management arms
operating as subsidiaries or have contractualagreements with international property
consultants.
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 4/18
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 5/18
Introduction Organised retailing in India witnessed a gross
turnover of USD 320 billion in 2006.
industry experts expect the growt
hrate of t
hissector at 35% until 2011.
At present, about 100 malls are operational at aPan-India level with a total area of 19 million sqft.
As per the current estimates, about 350additional malls are expected to be constructedacross the country by 2011
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 6/18
INDUSTRY REPORT
In the current market scenario, bot
hconsumersand retailers have limited choice in terms of mall
shopping experience.
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 7/18
Jones Lang LaSalle Retailer
Sentiment Survey 2006 95% of the respondents expect their gross
turnover to improve and have plans for
expansion in 2007.
About 70% of those who have expansion planssaid they prefer malls over high streets for their
expansion, indicating the rising demand for malls as the preferred destination of organizedretail in India
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 8/18
Jones Lang LaSalle Retailer
Sentiment Survey 2006
Moreover, about 65% of those w
ho preferredmalls over high streets also said that mall
management is expected to become the
deciding factor for a mall¶s success in the future
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 9/18
sense of concern
Following challenges to the Indian retail market:
Lack of quality locations
Shortage of trained staff
Rising rental values
Mall management
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 10/18
What is Mall Management? Globally, mall management broadly includes:
Positioning a mall
Zoning ± formulating the right tenant mix and itsplacement in a mall
Promotions and marketing
Facility management ± infrastructure, traffic and
ambience management finance management
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 11/18
Positioning a Mall
Positioning a mall refers to defining the
category of services offered based on
Demographics. Psychographics,
Income levels,
Competition in neighboring areas. Extensive market research of the
catchments.
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 12/18
Zoning
For mulating the Right Tenant Mix and Its
Placement in a Mall.
Tenant mix refers to t
he combination of retailshops occupying space in a mall.
Zoning refers to the division of mall space into
zones for the placement of various retailers.
A mall is dependent on the success of itstenants, which translates to the financial
feasibility of the tenant in the mall.
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 13/18
ZONIN
G A mall is dependent on the success of its
tenants, which translates to the financial
feasibility of the tenant in the mall. Generally, there are two types of consumers
visiting malls ±
Focused and
Impulse buyers,
---window shopping
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 14/18
The selection of the right Anchor tenantplays a crucial role in establishing a good
tenant mix. The anchor tenant is defined as the largest
occupier in a mall in terms of square feet.
Vanilla retailers -
Cluster around t
heanchor and feed off the shopping traffic it
generates.
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 15/18
Activities like food festivals, handicraft
exhibitions and celebrity visits increase
foot traffic and in turn sales volumes.
P
romotions and Marketing
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 16/18
Facility Management Facility management refers to the integration of
people, place, process and technology in abuilding.
It also means optimal utilization of resources tomeet organizational needs. It broadly includes---------
Infrastructure
Ambience Traffic management
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 17/18
Finance Management
Cash receipts and collection of income including
rentals, service charges, car park receipts.
Electricity and other utility income developing
accounting systems to track the ageing of debts,
payment delay patterns, bad debts and payment
of all invoices and expenses
8/8/2019 Mall Management 1ST LECTURE
http://slidepdf.com/reader/full/mall-management-1st-lecture 18/18
Finance Management Developing standard financial templates
so that a detailed annual property budget
is prepared at times, organising resourcesto deliver an efficient and effective annual
external audit
top related