manafu presentation 1 - sm summer camp 2014

SOCIAL MEDIA

TRENDS 2014

INTRO / CRISTIAN MANAFU

Event Planner / Consultant / Social Media Trainer

Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store

SOCIAL MEDIA IN ROMANIA

SOCIAL MEDIA / STATISTICS

TOP SOCIAL BRANDS / BIG 4,5

WHAT DOES “SOCIAL MEDIA” MEAN TODAY?

• Data Processing• Social Media Engineering• Creativity

“IN-HOUSE” ACTIVATION

IN-HOUSE ACTIVATION / HOLLISTER

IN-HOUSE ACTIVATION / LIPTON

BEARDVERTISING

BEARDVERTISING/ HEINEKEN

BEARDVERTISING/ CORNETT IMS

BRAND REPORTERS

BRAND REPORTERS / RAIFFEISEN

BRAND REPORTERS / MERCEDES

EXCLUSIVE ACCESS

EXCLUSIVE ACCESS / LG

EXCLUSIVE ACCESS / TWIZY

REAL TIME MARKETING

REAL-TIME / MANAFU – LIDL – AMWAY -MURFATLAR

REAL-TIME / MOISESCU - GILLETTE

REAL-TIME / MURESAN - LIDL

NEWSJACKING

NEWSJACKING / SUAREZ

NEWSJACKING / STELLA ARTOIS

HIGH IMPACT IMAGES

HIGH IMPACT IMAGES / ABSOLUTELY FABULOUS - ALTEX

HIGH IMPACT IMAGES / ANA MORODAN –HAAGEN DAZS

OFFLINE EVENTS

OFFLINE EVENTS / PERONI

OFFLINE EVENTS / PROMENADA

PAY WITH SOCIAL

PAY WITH SOCIAL / WESTIN

PAY WITH SOCIAL / THE PICTURE HOUSE

TWITTER CAMPAIGN

“RESPONSIVE” ADVERTISING

INSTAGRAM VIDEO CONTENT

VINE CONTENT

NO TABOOS ADVERTISING

SELFIE CAMPAIGNS

SELF ESTEEM ADS

INSTAGRAM CONTESTS

NATIVE ADVERTISING

PLACEBO EFFECT ADV

Multumesc!