managing a publishing enterprise lesson 5 (ambedkar university)

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Traditional sales and the changing face of sales. The customer is king but he now has choices. What sort of sales team would you put together to address these challenges?

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Los Angeles | London | New DelhiSingapore | Washington DC

Managing a Publishing HousePost Graduate Diploma in

Publishing

Ambedkar University, New Delhi

Lesson 5 – Content dissemination (sales)

Los Angeles | London | New DelhiSingapore | Washington DC

Los Angeles | London | New DelhiSingapore | Washington DC

Discussion

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Content dissemination

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Los Angeles | London | New DelhiSingapore | Washington DC

Best Sales Channel

Los Angeles | London | New DelhiSingapore | Washington DC

Los Angeles | London | New DelhiSingapore | Washington DC

Sales (simple traditional)

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Los Angeles | London | New DelhiSingapore | Washington DC

Sales (online)

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Alternate sales (traditional)

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Los Angeles | London | New DelhiSingapore | Washington DC

Digital sales

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Los Angeles | London | New DelhiSingapore | Washington DC

Sale possibilities today

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Sales policies

• Credit period• Sales returns• Discount• Target driven incentive• Special sales• Stock clearance• Stock management

Los Angeles | London | New DelhiSingapore | Washington DC

Capturing cost centers in sales

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