managing personal and professional identities (with speaker notes)
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© 2013 IBM Corporation
IBM Social Engagement and Insights Program
Jeanette FuccellaKhalid RazaRobin S Langford
Digital Persona Management
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© 2013 IBM Corporation2
Learning Objectives
• How to differentiate my professional self and my personal self on social media platforms
• How to shape my digital profile to accurately reflect who I am without sacrificing privacy
• What does it mean to act professionally in social media networks?
• Are there tips that help me decide what to share where?
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© 2013 IBM Corporation3
Who are you?
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© 2013 IBM Corporation4
Personal vs. Professional: where do you draw the line?
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© 2013 IBM Corporation5
Personal vs. Professional: where do you draw the line?
Pros to Keeping Your Identities Separate1.Privacy2.Professional Appearance3.Control
Cons to Keeping Your Identities Separate1.Extra work2.Fake Information3.Divided network
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Guidelines, suggestions, recommendations
Establish your digital profile and be consistent
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Guidelines, suggestions, recommendations
Nothing is truly private once you share it via social media
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Guidelines, suggestions, recommendations
EVERYTHING you do defines who you are and shapes your digital footprint
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Guidelines, suggestions, recommendations
Distinguish between professionalism and being an advertisement for IBM
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Guidelines, suggestions, recommendations
Bottom line: Use your personal comfort level as a guide
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Specific social media properties: Twitter, LinkedIn, Facebook
•Twitter: One handle or two?•Facebook: no, it’s not ok to post pictures of you drunk at a party•LinkedIn: Generally used for business•Google Plus: Use circles to segment your audience
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Allow a little bit of yourself to show through
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Allow a little bit of yourself to show through
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Be who are – people identify with people
http://turbotodd.com/
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Final Notes
Feedback
15
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Final Notes
Resources + References
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This module was created by:Jeanette FuccellaSocial Insights and Engagement @jfuccella www.linkedin.com/in/jfuccella/
Khalid RazaSocial Business Program Manager, IBM Diversity and Workforce Policy @khalidraza9 in.linkedin.com/in/khalidraza9/
Social Computing Guidelineshttp://www.ibm.com/blogs/zz/en/guidelines.html
Secure Computing Guidelineshttp://w3.ibm.com/ibm/securecomputing/
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