managing transformation and reimagining the possible fei chapter m… · reimagining on-going...

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MANAGING

TRANSFORMATION

AND REIMAGINING THE

POSSIBLE

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1. Be present or don’t show up

2. Set ridiculously high standards

3. Include everyone: people first

4. Understand that culture

happens with or without you

5. Make sure your words match your

actions

6. The best, most effective form of

social media is a face-to-face

relationship

7. Don’t be a jerk. Be nice.

8. Work. Your. Butt. Off

GUIDING

PRINCIPLES

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WHO WE

WERE

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WHO WE

ARE NOW

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BUCKS INNOVATION

Early action = no impact on

budget

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BIRD’S THE

WORD

Setting a new standard in

construction

Sticking to principle: doing

good is good for business

Endemic sponsor integration

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BEER AS

INNOVATION

Localized innovation Listen to the customer

Candy is fun

(And has a $10 avg. receipt)

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THE CANDY

LAB

New standalone destination

in Downtown Milwaukee

Immediate ROI: ticketed

events, private events, new

sponsor inventory

Turning the brand into a

keepsake

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BABY

BUCKS

Connecting with the newest

(literally) generation of fans

Win-win partner and

community integration

Make the simple stuff simply

great

(With goal 95% retention)

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WHITE

GLOVE

SERVICE

Concierge service for 650

premium multi-year

contracted accounts

Redefining Guest Services: a

smile and a high-five

Continuing the cultural shift

in the Sales & Service

department

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MANAGEMENT

DEGREE

PROGRAM

Bango + Bucky:

Reimagining on-going

management training w/ UW-

Madison program

Long-term cost savings by

investing in our people

Incentivizing the support

team to innovate around

sales

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PARTNERSHIPS

Leveraging the NBA platform

to create new categories

Cutting up the categories:

going away from exclusivity

in financial services,

beverage

Looking at sport science

through a business lens and

vice versa

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PLAYER BENCH

Innovation around

competitionMonetizing our I.P.

Beyond basketball: thinking

as a family of brands

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BRAND

INNOVATION

MECCA game + court

activation

Black Fridays: alternate court

+ alternate uniforms

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THE FUTURE

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