mango saket
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PRESENTATION ON
By:
CHAMPA DEVI
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MANGO INC.
Mango, stylized MANGO, is a clothing design and manufacturing
company, founded in Barcelona , Spain in 1984 .Having crossed justdecades in competitive garment world but it has spread its collections
all across the world.
Its goal is "to be present in every city" in the world, transforming itself
to become one of the stylish and exotic garments products to be used
in everyday dressing sense .
Its first website was created in 1995 and, five years later, in the year
2000, it opened its first online store.
Mangos own-label designs are specially created for urban women
between the ages of 18 and 35, who like dressing according to the
latest trends at a reasonable price, with a good quality quotient.
Mango customers are Shopaholic. The women are elegant
sophisticated, nightclub goers, young socialites, independent,
educated and open-minded women. The customers usually shop once
a month. The girl and women who wear mango make it a fashion
statement
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LOCATION The company has more than 2,000 stores in 103
countries, proving itself not only to be named asEuropean brand.
There are numerous stores in Indian cities which areoperating since a long time
Has stores in the following cities:
o Delhio Mumbai
o Chennai
o Hyderabad
o Puneo NCR (ghaziabad, Gurgaon and Noida)
o Kolkata
o Bengaluru
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Location
Selectcity walk, Saket
Spread over six acres in the heart of posh south Delhi, Saket,Select CITYWALK is a major tourist attraction for bothinternational and domestic tourists.
Select CITYWALK is a 1.3 million sq. ft air-conditioned,vibrant and upscale destination Shopping Centre. This is a
part of an overall complex of 54 acres that comprises ofthree floors of office space; Indias first six screen two GoldClass and four premier class PVR complex, and approx 1lakh sq. ft of Serviced Apartments.
To facilitate the visitors, it has 3 levels of parking which caneasily accommodate over 1200 cars.
It has about 40 elevators / escalators to facilitate themovement of visitors.
It also provide facilities for wheel chairs for the physicallychallenged and prams for children.
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RETAIL MIX STRATEGY
PRICE
PLACE
PROMOTION
PRODUCTS
PERSONNELS ON STORES
PRESENTATION ON STORES
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PRICE
Mango products are priced moderate.
Tops range from Rs. 490-6390
Dresses range from Rs. 1590-16990
Jeans range from Rs. 1790-4590
Bags range from Rs.890-11900
Shoes range from Rs. 2790-11900
Accessories range from Rs. 490-4990
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PLACE
in the heart of South Delhi in Select City Walk- Saket.
Select City Walk attracts a very niche and young crowd whichgoes in accordance with the Brand.
The store has a significant presence in the mall and stands outamongst the rest.
Spacious and mirrored interiors invite you into a world of European
fashion and culture.
The store entrance is stepfree. Internally it is at one level.
MANGO
Store No.- G40
Ground Floor
SELECT CITY WALK, SAKET
NEW DELHI-110017
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PROMOTION
MANGO does an extensive promotion in both print andelectronic media
It annually organizes the MANGO Fashion Awards,which is the biggest prize in international fashion . These
awards are attended by the most renowned people of thefashion circuit.
It brings out a monthly magazine and catalogues and isconnected through various social media platforms.
To further attract new people and existing ones it oftencomes up with exclusive discounts for limited periods.
Example: Its currently running an offer of Free StandardShipping on any order over INR 6,500.
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PRODUCTS
High fashion international brand Mango offers
beautiful clothes and accessories straight from thestreets of Europe.
MANGO is characterised by offering fashion for theyoung, modern and urban woman. It has its owndesign which adopts the latest fashion tendencies and
is presented in 3 differentiated lines: casual sport,suit, jeans
Furthermore, all the lines in MANGO collection canbe combined with different accessories like shoes,bags, belts, costume jewellery and other productswhich are made by MANGO
Their merchandise mix include lace dresses, peplumdresses, double breasted coats, slim fitted jeans, etc.
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PERSONNEL ON STORES
There are 18 well qualified personnel for maintaining behavioral etiquettes
with customers, which includes staffs and managers to communicateproperly. Each of them have an understanding of fashionable
clothing and skillfully assist the clients in making their selection.
The store teams, made up of Store Managers, Assistant Managers,
Assistant Managers, Visual Merchandisers, Cash Desk Managers, Sales
Teams and Stockroom Assistants
Sales Team is responsible for replacing sold items and for maintaining the
image of the store.
Store Manager recruit, train and develop their colleagues. They are also
responsible for distributing and organising the tasks and positions of each
team member.
The task of the visual merchandisers is to display the collections in the
store in accordance with commercial and aesthetic criteria, adopting the
standards established by MANGO.
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Store Layout
The store has a glossy theme of black whiteand silver. It has strategically placedmannequins. The store is laid out in a suaveand comfortable manner with sufficient open
space The two trial rooms, though not carrying the
ambience of the store, are located at the farend of the store and are done up with four
sided glass walls and a sit-down stool for easysitting and dressing comforts.
The store has an approximately 1400 sq-ft ofcarpet area.
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STORE OPERATIONS
Stores open at 11 am and closes at 11 pm under regularvisual inspections through cctv.
Ground staff maintain cleaning and maintenance on dailybasis with equipped cleaning machines.
Dispatching accessories through lost and found sectionsthrough vigilance.
There are some more separate departments for handlingcustomers manually viz. Alterations, billing departments,vigil at trail rooms.
MANGO accept exchanges and refunds of unworn andunwashed garments within 1 month of the date of purchase
(15 days during the sales period) when presenting the tillreceipt, in any shop within the country of purchase.
Accept cash, Visa, Visa Electron, MasterCard credit anddebit cards, Mango GiftCard
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MANGO- At a Glance
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THANK YOU
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