marina association of texas presentation 2013

41st Annual MAT ConferenceHorseshoe Bay Marriott at Horseshoe Bay.

October 6 - 9, 2013

WhyWhy

WebsiteWebsite•Clean design that supports branding•Contains ‘click bait’•Videos on the home page•Get over the ego – give the user what they want.•Do not over crowd with text 400 – 500 words max•No more than 3 clicks to submit info or request it.•Mobile responsive template•Types of do it yourself sites.

http://www.rameyautos.com/

Social MediaSocial Media• Facebook, Google+, YouTube,

Twitter, Pinterest, LinkedIn, Instagram

• Building a Social Media Calendar & Toolshootsuite.comsproutsocial.comgoogle wildfire

Social MediaSocial Media

Social MediaSocial Media• Who are you Rock Stars?• What would your social media

calendar look like?• What social media channels should

you use?• Who can execute it (hint: not you).

Paid Digital : Display BannerPaid Digital : Display Banner

Paid Digital: Pay Per ClickPaid Digital: Pay Per Click• Deliver customers regionally through customer key word queries on major search engines with in local target market• Deep linking: Drive traffic directly to most relevant content based on search terms• Phone number in ad text• Location ad extensions w/ phone number •Spyfu.com to see what your competition is doing!

Paid Digital: Pay Per ClickPaid Digital: Pay Per Click

Press ReleasesPress Releases•PR Newswire, •Include images & correct contact info•Great for search engine optimization•Great for driving traffic to events and public awareness

•Tools:http://www.prnewswire.com/

Search Engine OptimizationSearch Engine Optimization•Culmination of several tactics•Copy writing •Blogging

Onsite ArticlesOffsite Articles

•Appropriate Keyword Placement

•Tools:http://moz.com/

Local MarketingLocal Marketing• Google Places• Bing Place• Yahoo• Yellow Pages• Brownbook.net• Superpages• merchant Circle• Yelp• Many more…

HTML NewsletterHTML Newsletter•A necessity but can be over done.•Unless you have a lot of activity do not send out newsletter more frequently than 1 time per week.•Keep news truncated 1 short paragraph then link to full article or event on website. •Remember goal is to drive traffic to the website.

•Tools:constantcontact.comverticalresponse.com

BlogsBlogs•Create quality content. Content that people care to read.•Post frequently and on purpose.•DO NOT START A BLOG AND ABANDONE IT.•Blogs can be onsite, offsite or both.•Repost links to your Blog from Newsletter, Social media and Press releases.

blogspot.comWordpress.comBlogger.com

Traditional AdvertisingTraditional Advertising•Television•Radio•Print•Outdoor•Branding

Google AnalyticsGoogle Analytics•Google analytics is free•Fairly easy to install or have your web guy do it•Essential to knowing what is happening on your site.

Google AnalyticsGoogle Analytics

InformationInformation•Brian A. Allen•Social:

www.facebook.com/chifriedchickenwww.twitter.com/chifriedchickenwww.linkedin.com/in/chifriedchickenhttp://www.slideshare.net/chifriedchicken/

•Brian.allen@bunchalotta.com

•Company: www.bunchalotta.comwww.facebook.com/bunchalotta877-WEBNERD