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Market Driven Supply Chains Project
Farming And Food Production Future Policy Group Presentation
31st January 2020
Alan Stevenson
Building supply chain capability, capacity and developing practical solutions to overcome barriers in accessing UK and international and markets
To deliver an aggregated increase in turnover of at least £24m by 2020
MDSC Phase 2 - Key Objectives
Focus
• Starting point - an identified market opportunity
• Clarity - identified supply chain barrier/s preventing exploitation of the opportunity
• More than - individual company development. Tend to work with groups, or a sector
• Complementary – fills clear gap in existing sources of support
• Practical - helps with barriers at any point in the supply chain
• Collaborative – works with partners to deliver solutions
Project Advisory GroupPotential projects identified and scoped and assessed on:
• Scale of market opportunity
• Relevance of market opportunity
• Supply chain issues, proposition and additionality
• Potential benefits & impacts, displacement
• Supporting contributions, industry commitment &
collaboration, timescale
Value Generation
6 Year Delivery Cost
£2.1m
Value
£40m+
£6.75 per farm holding
per year
Tr
Increasing Complexity of Supply Chain Drivers
SHIPPING FROM A to B
RESPONDING TO A to Z!
Traditional Market Drivers Additional Emerging Market Drivers
PriceQualityProvenanceConvenienceAdded ValueEthical
Sustainability Climate EnvironmentWasteWaterAuthenticity
Ethical+TransparencyEfficiencyPackagingMinimisation of InputsCircular
SCM Planning Capability – Market Led
• Moving from ‘push to pull’ supply chains led by consumer demand & influence
• Collaborative Planning, Forecasting & Replenishment (CPFR)
• Data Flows & Transparency• Supply Chain Alignment & Balance• Effective Infrastructure
Key Challenges
Value
Dairy Exp - £3.7bnRed Meat - £3.4bn
Dairy Exp - £1.5bnPork Exp - £1.6bn
Dairy Exp - £0.049bnRed Meat - £0.084bn
Spirits - £4.3bnFish/Seafood - £0.9bn
Wine – 0.8bnDairy - £3.9bn
Red Meat Exp - £3.4bn
Produce – £7.5bn
Return on Integrated Market /Supply Chain Export Investment
Proactive market driven development programmes
• Identify, develop and service high growth market opportunities (‘trailblazers’)
• Market responsive supply chain scoping and research
• Feasibility study and business case development
• Supply chain network builds
Supply chain surveillance and resilience programmes
• Track, protect and sustain existing value supply chains
• Proactive monitoring of supply chain categories and ongoing development support
• Close to market resilience stress testing and stakeholder reporting
• Early warning detection and remedial support
Ad hoc strategic supply chain intervention programmes
• Salvage and support at risk strategic supply chains
• Agile rapid response supply chain support as required
‘Future Fit’ Supply Chain Development Approach
Leap or drift….
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