market reseach - eatmenow

EAT ME NOW

EAT ME NOW is a take away restaurant centered in Barcelona. It’s a take away restaurant with a big choice of different kind of food from all over the world. For instead Japanese, Thai, Mexican, Italian and many more.

PRODUCTS. Our main product is food that is ready to take away. In our restaurant we have ready meals from all over the world in a variety from spicy to sweet which will invite a lot of foreigners to our restaurant to take the ready to take meals, like Japanese, Mexicans, Italians, Chinese etc. Every month we will promote a very delicious meal from a country for a very competitive price. All the meals we prepare are healthy and from a good standard.

PRICING. We want to sell a meal between the €4 and €11 and a promotion meal every month for a standard price. If we can keep the prices low we will get a lot of customers who like the concept of taking away ready and on this way we can compete with the competition.

COMPETITION.

-  Subway

-  Mc Donalds

-  Burger King

-  Chinese restaurants

-  Japanese buffet

-  Nostrum

Price Low

Food

Low

SUBWAY

MC DONALDS

BURGER KING

CHINESE RESTAURANTS

JAPANESE BUFFET

NOSTRUM

EATMENOW

TARGET. •  16-35

•  Students

•  Single

•  Share apartment with other students

•  Busy lifestyle

•  Travel with metro and bus

LOCATION.

We want to have EATMENOW somewhere at a big central place like Placa Espanya, Estacion Nord/Sants or Diagonal. By that people can just take their food right after they came from school of work.

The location is one of the most important aspects of EATMENOW. It’s need to be reached easy and not be far from a central metro station.

EATMENOW

Research results

Age

Quantitative Research results

Occupation

Research results

Preferred area

Research results Food preferences

Research results Competitors/favorite take away

Research results Prices

Qualitative research results

•  Personal interviews

•  4 persons from the two biggest age groups from the quantitative research

•  To understand our target compared to our competitors

Qualitative research results • Who is our target?

• How much they spend on the category?

• How much they spend on our brand?

• How much they spend on other brands?

• Where they buy?

• When they buy and how often?

• Why they will buy our brand, motivations?

• Why people don’t buy take away?

• Image of our brand

Qualitative research results • Students and young adults

• Between €40-€60 a month

• Between €20-€30 a month

• Between €30-€40 a month

• Subway, McDonalds, Burger King and others like Starbucks

• After school and during school in in the lunch breaks, 2 times a week

• It is innovative, a lot of products, quality and fresh

• Because they find take away unhealthy and far away from home

• They see our brand as healthy, fresh fast food

Conclusion of our research

•  Nostum.

•  Estimated the right target.

•  Gracia not perfect place for EATMENOW.

•  Opportunity to be the leading.

•  People prefer to eat take-away at home.

THANK YOU.

Irja Juliane Andresen Kimberley Denise Zuurbier