market research reports : dry fruit market india 2013
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Dry Fruit Market – India
February 2013
2
SAMPLE
DRY FRUIT MARKET IN INDIA 2013.PPT
Executive Summary
Market Indian dry fruit market is valued at INR X bn in 20__ and is estimated to reach INR Y bn by 20__
Drivers & Challenges
Competition
Drivers—Festivals and Gifting Culture —Increasing Health Awareness—Growth of User Industries —Booming Retail Market —Rising Income and Consumption—Rapid Urbanization
Challenges—Rise in Packaging Costs—Shortage of Cold Storage Units
—Deficit in Power Supply—Under‐invoiced Imports
Major Players
Company A Company B. Company C
Exhibitions and Events Innovative PackagingOrganic Dry FruitsDry Fruit NankhataisGaining Special Space in RetailPostal Dry Fruit Delivery from KashmirUsage of Mainline Container Vessels for Cashew Imports
Trends
3
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DRY FRUIT MARKET IN INDIA 2013.PPT
•Introduction
•Market Overview
Global
India
•Import & Export
•Drivers & Challenges
•Government Rules & Policies
•Government Participation
•Trends
•Competitive Landscape
•Strategic Recommendations
•Appendix
4
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DRY FRUIT MARKET IN INDIA 2013.PPT
Food processing can be sub‐segmented into numerous categories including dried fruits
Fruit Pulps and Juices
Market Segmentation
• The Food Processing sector is segmented into multiple categories including fruits and vegetables• Among the various types of processed fruit and vegetable products ‐ juices, dry fruits etc are becoming more popular among the consumers due to the health benefits associated with them
Ready‐to‐serve
Beverages
Canned/ Frozen Fruits
Jams, Squashes, Pickles, Chutneys
Dried Fruits Others
Fruits &
Vegetables
Meat &
PoultryDairy
Food Processing
Marine
ProductsGrains
Consumer
Food
Dried Vegetables
Mushroom Products
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DRY FRUIT MARKET IN INDIA 2013.PPT
Global Market – Overview (1/4)
The changing mindset of people toward healthy food habits is going to…
•Dry fruits refer to those fruits which are devoid of any moisture content either naturally or those which had been dried artificially using machines such as dehydrators
•Globally a wide variety of dry fruits are consumed which includes almond, brazil nut, cashew, raisin, pecan, peanut etc among others
• It is estimated that during 20__, total global dry fruit production was around A5 mn tonnes and consumption around B5 mn tonnes
Production & Growth Consumption & Growth
mn tonnes
60
50
40
30
20
10
0
X%
20__
A5
20__
A4
20__
A3
20__
A2
20__
A1
mn tonnes
60
50
40
30
20
10
0
Y%
20__
B5
20__
B4
20__
B3
20__
B2
20__
B1
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DRY FRUIT MARKET IN INDIA 2013.PPT
Global Market – Overview (2/4)
…boost the global dry fruit industry in the ensuing years
X1%
X2%
Y1%
Y2%
Dried FruitTree Nut
Globally the different types of dry fruits are divided into two segments
Tree Nut Dried Fruit
Segmental Share – Production (20__) Segmental Share – Consumption (20__)
Globally, tree nuts hold the major share both in terms of production as well as consumption
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DRY FRUIT MARKET IN INDIA 2013.PPT
Indian Market – Overview (1/5)
The Indian dry fruit industry will witness robust growth in the coming years…
•India is considered to be the biggest producer of fruit in the world Under the food processing industry, fruits & vegetables processing is one of the largest in terms of production, consumption, export etc and has good growth potential
• The Indian dry fruit industry, which is a part of this fruit and vegetable processing industry is also growing rapidly mainly due to the increasing awareness among people about the benefits of dry fruit consumption
• The market is primarily dominated by the unorganized sector accounting for around X1% of the overall market
•During 20__, the Indian dry fruit market was found to be around INR A3 bn and is expected to reach INR A8 bn by the year 20__, growing at a CAGR of P%
Market Size & Growth Market Segmentation (2012)
X1%
X2%
Unorganized SectorOrganized Sector
0
50
100
150
200
INR bn
P%
20__
A8
20__
A7
20__
A6
20__
A5
20__
A4
20__
A3
20__
A2
20__
A1
8
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DRY FRUIT MARKET IN INDIA 2013.PPT
Indian Market – Overview (2/5)
…with increased consumption amongst consumers
• In general, the major type of dry fruits consumed in India includes cashew, raisin, walnut, almond, pistachio, fig, apricot and date
F%E%
D%
C%
B%
A%
Others
Raisin
Pistachio
Walnuts
Almonds
Cashew
Cashew accounts for the major share in the overall consumption of dry fruits because it itself is one of the major
ingredients in food products such as the popular Indian sweet kaju barfi,
whereas other dry fruits are mostly used as an additive or for garnishing purpose
• The food processing industry is the largest consumer of dried fruits where they are used as raw material inputs for different products such as breakfast cereals, bakery, desserts and confectionery products
Dry Fruit Consumption – Segmental Shares (20__)
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DRY FRUIT MARKET IN INDIA 2013.PPT
Indian Market – Overview (3/5)
Household consumption of dry fruits play a vital role in driving the demand
• In India, apart from industrial consumption, household consumption of dry fruits also play an important role in driving the demand
• Dry fruits such as pistachios, almonds, dried plums, chilguzas(pine fruit), dried apricots etc are either consumed directly or used as an additives for Indian sweets
X2%X1%
Additive
Direct Consumption
Segmental Shares of Dry Fruit Consumption Pattern –Direct and as Additive (20__)
Region Wise Dry Fruit Consumption (20__)
Y4%
Y3%
Y2%
Y1%
East
South
West
North
`
Major consumption of dry fruits take place in the
Northern regions of India
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DRY FRUIT MARKET IN INDIA 2013.PPT
Import of Major Types of Dry Fruits (1/6)
Shelled Hazelnuts
Pistachios
0
5
10
15
20
25
‘000 unitINR mn
15
10
5
0
20__(Apr‐Sep)
20__
Z
C
20__
Y
B
20__
X
A
Volume Value
A4%
A5%
A3%A2%
A1%
E
D
C
B
A
B4%B6%
B5%
B3%
B2%
B1%
U
T
S
R
Q
P
Note: HS Code 080222 (Shelled hazelnuts, fresh or dried ), HS Code 080250 (Pistachios fresh or dried)
0
2,000
4,000
6,000
8,000
10,000
‘000 unitINR mn
4,000
3,000
2,000
1,000
020__
(Apr‐Sep)
S
G
20__
R
F
20__
Q
E
20__
P
D
ValueVolume
Major Importing Nations – Value Wise (20__)
Major Importing Nations – Value Wise (20__)
N.A.
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SAMPLE
DRY FRUIT MARKET IN INDIA 2013.PPT
Drivers & Challenges – Summary
Drivers
Festivals and Gifting Culture
Increasing Health Awareness
Growth of User Industries
Booming Retail Market
Rising Income and Consumption
Rapid Urbanization
Challenges
Rise in Packaging Costs
Shortage of Cold Storage Units
Deficit in Power Supply
Under‐invoiced Imports
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SAMPLE
DRY FRUIT MARKET IN INDIA 2013.PPT
`
Exhibitions and Z
Innovative Y
Usage of Mainline Container Vessels for SS
Gaining Special Space in Retail
Trends – Summary
Key Trends
Postal Dry Fruit Delivery from S
A Dry Fruits
Dry Fruit X
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SAMPLE
DRY FRUIT MARKET IN INDIA 2013.PPT
Private: Domestic – Company A (1/3)
Key People
Products and Services
Company Information Offices and Centres – India
Category Products/Services
AlmondRaw, salted, roasted, black pepper, jaggery, honey almonds
CashewRaw, salted, black pepper, chilli, chilli garlic, fresh mint, hing jeera cashew
Pistachio Regular, salted and roasted pistachios
Raisin Regular raisins
Name Designation
Person A Director
Person B. Director
Person C Director
Person D Director
Corporate Address
Company A
Street A
City B
State C
Tel No.91‐11‐32314433/ 91‐9311001260/ 91‐9871629292
Fax No. N.A.
Website www.company.co.in
Year of Incorporation 2009 Head Office
City B
14
SAMPLE
DRY FRUIT MARKET IN INDIA 2013.PPT
Financial Snapshot Key Ratios
Particulars y‐o‐y change (2012‐11)
2012 2011 2010
Profitability RatiosOperating Margin 5.63 16.79% 11.16% ‐10.82%
Net Margin ‐0.41 1.45% 1.86% 0.61%
Profit Before Tax Margin ‐0.41 1.45% 1.86% 0.74%
Return on Equity ‐56.39 29.56% 85.95% 77.39%
Return on Capital Employed 29.86 ‐43.24% ‐73.10% 45.21%
Return on Working Capital 37.96 ‐10.49% ‐48.45% ‐18.53%
Return on Assets ‐53.87 28.75% 82.61% 72.27%
Return on Fixed Assets ‐22.85 7.69% 30.54% 15.02%
Cost RatiosOperating costs (% of Sales) ‐5.61 83.20% 88.82% 112.24%
Administration costs (% of Sales) 0.00 0.00% 0.00% 5.59%
Interest costs (% of Sales) 0.04 0.09% 0.05% 0.00%
Liquidity RatiosCurrent Ratio ‐12.24% 0.68 0.78 0.87
Cash Ratio ‐78.83% 0.05 0.22 0.24
Leverage RatiosDebt to Equity Ratio N.A. 0.00 0.00 0.00
Debt to Capital Ratio N.A. 0.00 0.00 0.00
Interest Coverage Ratio ‐17.65% 196.67 238.81 N.A.
Efficiency RatiosFixed Asset Turnover ‐67.60% 5.30 16.35 21.92
Asset Turnover ‐55.21% 19.81 44.23 105.47
Current Asset Turnover ‐54.42% 3.33 7.30 4.11
Working Capital Turnover ‐72.12% ‐7.23 ‐25.94 ‐27.04
Capital Employed Turnover ‐55.72% 20.38 46.02 112.94
Private: Domestic – Company A (2/3)
Improved Decline
Financial Summary
• The company incurred a net profit of INR Y3 mn in FY 20__, as compared to net profit of INR Y2 mn in FY 20__
• The company reported total income of INR X3 mn in FY 20__, registering a decrease of P% over FY 20__
• The company earned an operating margin of C% in FY 20__, an increase of D percentage points over FY 20__
• The company reported interest coverage ratio of E in FY 20__, a decrease of F% over FY 20__
Net Profit/LossTotal Income
INR mn
0.8
0.6
0.4
0.2
0.0
INR mn
60
40
20
020__
Y3
X3
20__
Y2
X2
20__
Y1
X1
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DRY FRUIT MARKET IN INDIA 2013.PPT
Business Highlights
Private: Domestic – Company A (3/3)
Description News
Overview
• The company A is primarily engaged in the business of importing and trading dry fruits and spices in India
• It operates as a sister company of California Agri Nuts Corporation (CANC), which is considered as one of the top importers of dry fruits in the country
• In addition to the various daily usage packs of dry fruits, the company has a separate range of dry fruit gift packs especially prepared for various gifting occassions
Import• The company imports various dry fruits such as almonds, pistachios, cashews, walnuts, raisins, cardamom, aniseed etc. from USA, Australia, Spain, Middle East, Iran, Turkey, and South‐east Asia
Quality Assurance• The company has ISO 9001:2008 certification and its manufacturing and packaging facilities are HACCP (Hazard Analysis and Critical Control Points) Certified
Retail Presence• The products are available at all modern retails such as Bharti‐Walmart, Aditya Birla Retail, Jubilant Retail, Hypercity, Natures Basket, Ruci and Idoni, and In ‘n’ Out, and institutions such as Indian Navy Services, DT Cinemas, Indian Railways, Mumbai and Delhi Airports and Barista Lavazza
Recent Launches
• Premium dry fruit gift packs for all occasions under a brand name of ‘Nutty Gritties Shubhkamnayen’
• In 2011, launched three new varieties of dry fruits – Roasted and salted almonds, roasted and salted cashews and fresh mint cashews Launched its dry fruit brands in Cafe Buddy's outlets located at metro stations across Delhi to increase brand presence
Upcoming Plans• The company has future plans of associating with Trent Ltd, Marche Foods, Spencers, Big Bazaar and other supermarkets on state level to increase the reach and availability of the products
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Appendix
Ratio Calculations
Operating Margin (Operating Income/Revenues)*100
Net Margin (Net Profit / Revenues) *100
Profit Before Tax Margin (Income Before Tax / Revenues *100
Return on Equity (ROE) (Net Income / Shareholders Equity)*100
Return on Capital (ROCE) EBIT / (Total Assets – Current Liabilities)*100
Return on Working Capital (EBIT / Working Capital) *100
Return on Assets (EBIT / Total Assets)*100
Return on Fixed Assets (EBIT / Fixed Assets) *100
Operating Costs (% of Sales) (Operating Expenses / Sales) *100
Administration Costs (% of Sales)
(Administrative Expenses / Sales) *100
Interest Costs (% of Sales) (Interest Expenses / Sales) *100
Ratio Calculations
Current RatioCurrent Assets / Current Liabilities
Cash Ratio{(Cash & Bank Balance + Marketable Securities) / Current Liabilities)}
Debt to Equity Total Liabilities / Shareholders Equity
Debt to Capital Ratio{Total Debt / (Shareholders Equity + Total Debt)}
Interest Coverage Ratio EBIT / Interest Expense
Fixed Asset Turnover Sales / Fixed Assets
Asset Turnover Sales / Total Assets
Current Asset Turnover Sales / Current Assets
Working Capital Turnover Sales / Working Capital
Capital Employed Turnover Sales / (Shareholders Equity + Total Debt)
DRY FRUIT MARKET IN INDIA 2013.PPT
17DRY FRUIT MARKET IN INDIA 2013.PPT
Sources of Information
Secondary Research
Print MediumLeading Newspapers
Journals / Magazines
Business Magazines
Electronic MediumCompany Websites
Government Websites / Resources
Online Magazines
Online Journals / Articles
Premium Databases
Social Networking Space
Primary Research
InterviewsLeading Industry Vendors
Industry Stakeholders
Industry Experts
Surveys Conducted in Social / Technology Focused Forums
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