market source agency network 2009 06 04 v2
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Competing On The InternetHaving a website is no longer enough…
Market Source Agency
June 4, 2009Eric Cook, Certified Internet Business Consultant
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 2
Agenda
• Background• Setting the stage• Evolution of a website• Getting found online• Let’s get social• E-mail marketing• Cool stuff
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 3
Background
• Banking since 1992• Website design since 1994• MBA & GSB• Internet/Business Consultant• WSI - We Simplify the Internet
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 4
Setting The Stage…
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 5
Online Activities
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Online Advertising Spend
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Percent of Total Spend
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Evolution Of The Website
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Yesterday vs. Today
• Then– Online brochure– One-way information– Difficult to determine
effectiveness– Expense item without
way to determine ROI
• Now– 24/7 sales person– Virtual office/store– Held accountable for
its actions (or lack of)– Enables feedback and
conversation– Transparency
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 10
Tested Your Website Lately?
• WebScan technology• Spiders site like a
search engine• Ranks 1-10 on four
criteria• Areas of improvement
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 11
Example 1
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Example 2
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Example 3
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Getting Found Online
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 15
“Field of Dreams”Marketing Plan
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How To Get Found Online
Pay For It• Bid on “keywords” in
the various search engines
• Also known as paid search marketing or pay per click (PPC)
Deserve It• Understand what
people are looking for and give it to them
• Also known as organic or search engine optimization (SEO)
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 17
PPC
Organic SEO
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 18
Geo-Location - Maximize Your ROI
Searcher 2
Searcher 1
Searcher 3ISP1
ISP2
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Web 2.0and
Social Media
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What is Web 2.0?
• Web 1.0 = One-way conversation– “Website”
• Web 2.0 = Two-way conversation– Visitor-generated content– Feedback and participation– Involve and interact
• “Business 101”– Know me, like me, trust me… do business with me
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 21
social media is basically a
conversationhi whats up?
socialmedia
What Is Social Media???
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Using Networks Such As…
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More Popular Than E-Mail
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Objectives of Social Media
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Are You Blogging?www.blogger.com
www.wordpress.com
www.typepad.com
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
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Some Facebook Stats
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Twitter-iffic
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Twitter-iffic
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Twitter-iffic
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Twitter-iffic
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E-Mail Marketing
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Why E-Mail Marketing• Saves Time: Putting together a direct mail
campaign can take weeks vs. a matter of hours• Quick Response: Recipients can respond
instantly, meaning an immediate impact on sales• Lower Costs: 30x more effective at lead
generation than direct mail and avoids fixed costs like printing and postage
• Measurable ROI: You can see who clicks and visits your site to track activity and effectiveness
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Track Your Results!
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 34
Some Cool Stuff…
• The following are all FREE services, available today, that will save time and create convenience in your busy life. Enjoy…
These areway cool!
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JingProject.com
• Provides free screen capture for images and video (up to 5 minutes)
• Share online or locally for training and education
http://www.jingproject.com
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GOOG 411
• Available with any phone• Say where you are
looking• Say what you are you
looking for• Automatically connects
http://www.google.com/goog411
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Google Alerts
http://www.google.com/alerts
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RSS Readers - Create your own Personal Newspaper!
• RSS = Really Simple Syndication
• Client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing.
http://en.wikipedia.org/wiki/Aggregator
Questions or Copy of Slides
Eric CookCertified Internet Business Consultant
eric@PoweredByWSI.com
www.PoweredByWSI.com
(269) 841-5007
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