marketing analytics strategies for a growing brand

11:00am Marketing Analytic

Strategies for a Growing Brand    

JORDAN DESENDER  

      UP NEXT…

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My  Database  

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Levels  of  Targe6ng  Intensity  

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Descrip6ve  

Preferen6al  

Behavioral  

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Your  Research  •  Strategy  1  – Descrip6ve  Targe6ng  – 500,000  contacts  with  1%  conversion  

•  Strategy  2  – Preferen6al  Targe6ng  – 125,000  contacts  with  2.5%  conversion  

•  Strategy  3  – Behavioral  Targe6ng  – 31,250  contacts  with  5%  conversion  

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    Level   List   Conversion   ROI  Strategy  1   Descrip6ve   500,000   1.0%   64.6%  Strategy  2  Preferen6al   125,000   2.5%   63.8%  Strategy  3   Behavioral   31,250   5.0%   61.2%  

64.6%  

63.8%  

61.2%  

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    Level   List   Conversion   ROI  Strategy  1   Descrip6ve   5,000,000   1.0%   66.5%  Strategy  2  Preferen6al  1,250,000   2.5%   66.4%  Strategy  3   Behavioral   312,500   5.0%   66.1%  

66.5%   66.4%  66.1%  

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Ques6ons?