marketing and advertising portfolio
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PizanoB
FOLIOPORT
ernardo
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Marketing S$r)$#(
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Targeted
Social media
QR codes for resume and portfolio
Contact info
Pizano’s Resume-brief-I’m sending it in!
Everything starts with a question, right? You got a target? I got talent, experience and most important, passion for marketing.
LOVEMARKS,This paper airplane includes an insert of a brief version of my resume (as shown).The insert also includes links to my detailed resume, portfolio and social media sites used. Printed on glossy paper/11x17 and attached to the cover of my printed resume/CL package, this simple but effective tool delivers the marketing promise.
and standing out from the crowd.
It’s all about creatingbeing creative
Insert See photo URL for credits
“ONE WORD: creative”Herbie Martínez, Sales Manager-Univision Radio
This is marketing!”
“He has demonstrated a real zeal for marketing.” Patty Fadhouli, Marketing Director-Charming Charlie
Larry Smith, Sales Manager-Multimedios Group
“I am impressed.NOW
Recommendations
Recommendations
“The creative strategy ispowerful and convincing.”
Cesar Martínez-General Sales Manager, Nartex Labs USA
“ The creative content and format he has applied to the project has changed the structure of how advertisers plan to develop their products.”
Danny González, General Manager-Azteca America Houston
“We have been truly impressed with the way he tackles marketing.” Nancy Zastudil, Program Manager-Cynthia Woods Mitchell Center for the Arts, University of Houston
“HE IS THE MARKETING GUY!”Erika Garza, Events and Promotions Manager-Publicidad Latina
Guerrilla Marketing
PublicitariasMarketing
Strategies
PUBLICIDAD
Brand PositioningA
dv
ert
isin
gProyectos integralesM)r+#$&'( Pr,p-)./
Promotional Marketing
SALES PROMOTIONS
LANZAMIENTOS Social media
&
Patrocinios
Television
Campañas
OUTDOOR
B
This is a selection of my marketing work. In it you will find executed work, as well as proposals and ideas covering the wide spectrum of marketing; from branding, positioning, campaigning and non-profit work, to promotions and events.
Communicating with a target is what I enjoy doing, and I consider it my strongest skill.
I hope you like it, as much as I did developing every single project.
Pizano
QUIENES SOMOS? Who are we?
Client: Multimedios Television
Brief:▶Utilizing Multimedios’original positioning statement ( “El canal que todos vemos,” The channel that we all tune into ) and emphasizing that its audience comes not only from Nuevo Leon but from all Mexico, Houston and Central America, will help broaden the public perception of the network ( from a niche Monterrey-based channel to a broader Hispanic-targeting channel ). This will open up a wide range of possibilities for growth.
▶Campaign would feature city officials, celebrities and recognizable individuals from Houston
▶Main goals:▶Create interest and awareness▶Increase audience▶Increase client portfolio and sales
Medium: Print, internet, promotions, guerrilla, radio and television
pizanob@
gmail.com
REPOSITIONING
SOMOSNUEVO LEON
SOMOSEL SALVADOR
SOMOS SOMOS SOMOSHOUSTONMICHOACANDISTRITO FEDERAL
We are
Ponle en Multimedios!EL CANAL QUE TODOS VEMOSSOMOS
Tune into Multimedios!
-We are the channel that we all tune into-
Strategic Advertising& Targeted Marketing
Repositioning Marketing Campaign for Multimedios HoustonMultimedios Television-#1 Network in Northern Mexico and now positioning in the US
USA281-9125955
MEXICO55-4881-2950
Advertising Campaign Management for Multimedios Television
SALES
SALES-Closed and managed accounts like Nartex Labs and Rosetta Stone, secured strong advertising alliances, sold & coordinated multiple events and developed media kit and other marketing material
▶
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950
KEY POINTS▶
ACCOUNT MANAGEMENT-Communicated with all departments, directed creative process, contracted talent, attended shootings and editing, presented final material for approval and collected payments See photo URL for credits
VIRAL
For two months and through selfies, Houstonians capture and share what they like about their city. Campaign includes internet, print advertising and street teams. Most voted photo receives $1000-cash prize, and 9 other popular photos receive $100 each. Recognizable locals join the campaign to deliver 5 community projects, each for $1000 dollars.
▶
!"#$H%&'!%(
"!’'Lets make a difference!Cause we love it!
SHARE it
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950
Promotion Campaign for the City of Houston
KEY POINTS
See photo URL for credits
NON-PROFIT
Secured advertising space with MMTV-Channel 43 and developed social media plan. Plan included 5 different pages, Facebook functioning as the main portal. These platforms featured information and content about the opening event and, thereafter, updates, galleries and stories about the organization itself.
▶
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950
Publicity Program for Latino Learning Center
KEY POINTS
See photo URL for credits
Fashion Show with the Stars-Opening event presented designer Macario Jimenez and special guests Miss Universe-Ximena Navarrete, Amanda Miguel, Natalia Jimenez and Eiza Gonzales
150
Yes You Can App
LAUNCHING CAMPAIGN Proposal
HOUSTON
Strategic Advertising& Targeted Marketing
▶
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950
Houston Activation Plan for TV Celebrity-Alejandro Chaban’s“Yes You Can” Diet Plan
KEY POINTS
See photo URL for credits
Campaign includes exclusive autograph signing session at 24 Hour Fitness and Walgreens, street teams, guerrilla, promotional items, mobile app, club membership card and contest-The winner of the contest receives a trip to Miami and appear on Despierta America with Alejandro Chaban-
Surpassed attendance goal▶▶ Sales increased by 20% after the
campaign started
Client: Weddings & Quinceaneras Magazine/Annual Expo
Brief:▶200 participating companies▶Venue-George R Brown Convention Center
▶Campaign used a mix of 50% non-traditional and 50 traditional media▶Outdoor advertising and radio were essential▶Campaign was executed on a light two-week introductory phase, followed by a intense two-week phase
Campaign comments:“This has been our best expo. You are so talented and I definitely want to keep working with you on future
projects.” Gladys Carreno, President, Weddings & Quinceaneras Magazine
MEDIA BUYING
▶ Secured $5000 in sponsorships
Media Plan for Weddings&Quinceaneras’s Annual Expo CampaignWeddings&Quinceaneras Magazine-Houston’s most recognized magazine and expo organizer of the industry
pizanob@
gmail.com
Strategic Advertising& Targeted Marketing
USA281-9125955
MEXICO55-4881-2950
MOROLEONIMAGEN AL 100
DESFILATUPASARELA
IMAGEN AL 100MOROLEON
MOROLEONIMAGEN AL 100
CAMPAIGNING
Tu estilo
Spokesperson-Ana de la Reguera- exposure on media and different events, all supporting a strong marketing campaign, positioning Moroleon as the textile main destination in Mexico. Campaign includes 3 months of fashion shows, special guests, concerts, expositors and contests
▶
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950
Positioning Strategy for Moroleon’s Textile Industry
KEY POINTS
T0 &1)(#'
See photo URL for credits
Company: Nartex Labs
Brief:▶Campaign emphasizes the brand’s attributes, no side effects(all natural) and the success the brand has built in Mexico. Five products are highlighted.
▶ Celebrities endorsement-Andrea Legarreta and Alejandro Maldonado- special events and informative TV/online segments promoting a healthy life are included in this launching
▶Main goals:▶Create interest and awareness▶Establish branding and positioning▶Increase distribution venues▶Reach launching sales goal
Medium: Internet, radio and televisionCampaign comments:
“The creative strategy is powerful
and convincing.” Cesar Martínez, General Sales Manager, Nartex USA
BRANDING
Di “NO” al dolor!Disfruta de la vida con Naturalmente Nartex
Naturalmente sano
US Launching Campaign for Nartex LabsNartex Labs-#1 Homeopathic medicine brand in Mexico and now launching in the US
pizanob@
gmail.com
Strategic Advertising& Targeted Marketing
USA281-9125955
MEXICO55-4881-2950
See photo URL for credits
El Plátanoy sus beneficios
Sabias? -La cápsula-
Como reunir 10,000 poperos bajo un mismo escenario? to bring 10,000 fans to a stage?How
BRANDING
Proposal included traditional media, billboards, collateral and events
▶
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950
Positioning and Branding Campaign for Publicidad LatinaPublicidad Latina-Houston’s full-service agency serving local and regional accounts
KEY POINTS
See photo URL for credits
PROMOTIONS
▶ Market ing mater ia l d i s t r ibut ion, radio remotes coordination, managing promotions team, entertainment set-up, promotional items inventory control and generating reports have all been common tasks
VRufoCon cariño
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950
Artists Autograph Signing Sessions, Radio Remotes, Launching Events and Promotions
KEY POINTS
See photo URL for credits
Contacted all record labels, requested and maintained inventory&control of promotional material received; promotional singles/albums, giveaways and other consumer-end material
B2B
Attended events, developed monthly -new music releases- newsletter, sales reports and upcoming concerts and events guides. In addition, managed all in-house promotional items
▶
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950
Marketing Management for Herz international
KEY POINTS
Herz International-Houston’s second largest Hispanic music distributor (2000)
See photo URL for credits
▶
EVENTS
Pull Strategy for art show/educational symposium “Systems of Sustainability (S.O.S)” Campaign was executed in a two month period and its execution involved the distribution of printed material, meeting with student organizations and posting a series of different stickers throughout campus
▶
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950 Art Show Promotion for CWM-Center for the Arts, University Of Houston
KEY POINTS
Cynthia Woods Mitchell Center for the Arts-UH center dedicated to promoting the work of artists from throughout the world
See photo URL for credits
Promot ion for exclus ive screening of Mexican hit“Nosotros los Nobles”and meet & greet session with Director Gary Alazraki (prior to the release in the US)
EVENTS
▶
▶
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950 Promotional events for Viva Cinema
KEY POINTS
Organized diverse events and developed sponsorship package
See photo URL for credits
CONCERTS
Media buying, promotion and/or event coordination for Luis Miguel-Sold outs- Paty Cantu, DJ Kane, Cobra Starship and Sasha, Benny y Erick concerts
▶
Strategic Advertising& Targeted Marketing
pizanob@gmail.com
USA/281-9125955MEXICO/55-4881-2950 Marketing&Advertising Management for Different Concerts
KEY POINTS
See photo URL for credits
Client: Charming Charlie
Brief:▶Campaign targeted Charming Charlie’s customer base while focusing on missing market. The campaign’s main goal was to attract new generations by moving the brand into a more active phase. ▶Campaign message: Make a statement! Every color for every women.
▶50% usage of traditional media
Medium: Print, direct mail, internet, radio, collateral, billboard, special events and promotionsCampaign comments:
“Assessing competitors and Charming Charlie’s marketing tactics, he has been able to provide several on-point ideas in the marketing realm that were congruent with Charming
Charlie’s marketing plan,” Patty Fadhouli, Director of Marketing, Charming Charlie
Statements by color
The in store-customer experience, stores team, music and merchandising were modified.
BRANDING-POSITIONING
▶
▶ A greater usage of traditional media started being implemented.
Strategic Marketing Campaign Proposal for Charming CharlieCharming Charlie-Houston based fashion accessories retailer with more than 200 stores in the US
pizanob@
gmail.com
Strategic Advertising& Targeted Marketing
USA281-9125955
MEXICO55-4881-2950
The CHARMINGCHARLIEevent
RUNWAYThe
See photo URL for credits
Client: University of Houston, Frontier Fiesta Association
Brief: ▶The most important event in the university
▶ Positioning statement: ”The event of the year at UH”
▶Street teams, mobile billboards and promotional items were implemented
▶Speech balloons were the main element of this campaign
▶Campaign was executed on a light two-week introductory phase, followed by a heavy two-week phase
Campaign comments:
“We had never seen Frontier Fiesta promoted as heavily and as well as
this year,” Julie Fix, Internship Coordinator, School of Communication, University of Houston
NON-PROFIT
Marketing Plan for UH-Frontier Fiesta AssociationUniversity of Houston-Texas's third-largest university with more than 41,000 students
pizanob@
gmail.com
Strategic Advertising& Targeted Marketing
USA281-9125955
MEXICO55-4881-2950
Speech balloons. The best way to have the target saying; I will be there!
Almost tripled the marketing budget from $30,000 to $75,000 with sponsorships
▶
▶
Participation by student body, university officials and professors increased by 50%
Got a Target?
ernardo Pizano
pizanob
@
gmail.com
Gr!"#$!I definitely appreciate your time and consideration. Please feel free to contact me and share your comments, ideas and proposals.
B Bernardo Pizano
USA281-9125955
MEXICO55-4881-2950
Photo URLS
1.-http://www.Abelalvarezcb.blogspot.com2.-http://www.nartexlabsusa.com3.-http://www.multimedios.tv4.-http://www.h&m.com5.-http://www.weddings&quinceneramagazine.com6.-http://www.yesyoucandietplan.com7.-http://www.charlottesometimesx.blogspot.com8.-http://www.manonthelam.com9.-http://www.infinitelegroom.com10.-http://www.gq.com.com11.-http://www.macariojimenez.com12.-http://www.esmas.com13.-http://www.nocovertulsa.com14.-http://www.universalstudios.com15.-http://www.nosotroslosnobles.com16.-http://www.mitchellcenterforthearts.org17.-http://www.univision.com18.-http://www.cwtv.com19.-http://www.simon.com20.-http://www.charmingcharlie.com21.-http://www.nbcmiami.com22.-http://www.timesofti.com/ohsolocal/23.-http://hangout.altsounds.com/features/150983-altsounds-albums-year-2012-a.html24.-http://www.lovethispic.com/image/63186/fashion-accessories25.-http://www.aliexpress.com26.-http://www.revistaperfil.com
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