marketing at region 4

{

uniquevenues.com • 866.266.6857

 Mandy  Volpe  Marke.ng  Manger      

Marketing

h1p://youtu.be/8HbA-­‐GEUHDg  

increase your exposure

find new business

book moregroups

uniquevenues.com • 866.266.6857

{ Unique Venues Exposure

Marketing at the root is good storytelling

http://youtu.be/dRl8EIhrQjQ?list=PL9Xlh2Jq9l7VB3ia_wJPX-tFpJLCpAIOB

uniquevenues.com • 866.266.6857

{ What’s your Why

•  Live-­‐streaming  capabili.es  •  Celebrity  Chef  

uniquevenues.com • 866.266.6857

{ Touch Points

uniquevenues.com • 866.266.6857

{ Attract: What’s your Why

•  Live-­‐streaming  capabili.es  •  Celebrity  Chef  

ENGAGE

uniquevenues.com • 866.266.6857

{Create WOW

LISTEN

uniquevenues.com • 866.266.6857

{ Challenge the Front Line

•  Listen  and  Respond  

ENTERTAIN

uniquevenues.com • 866.266.6857

{ Video

•  Incorporate  more  video  

http://youtu.be/FZm4gqagnVs

EDUCATE

Buying Behavior:

Educate before asking to buy

uniquevenues.com • 866.266.6857

{ Videos

•  Do  you  currently  have  videos.    •  Are  they  professional  videos    •  Name  one  video  idea  

Engage   Listen   Entertain   Educate  

uniquevenues.com • 866.266.6857

{ Educate: Videos

•  How  to  make  a  bed  with  the  two  flat  sheets.    

•  How  to  get  in  the  gates  at  your  school.    •  Tutorial  of  the  fact  that  your  campus  is  trayless  

uniquevenues.com • 866.266.6857

{ Email

•  Make  Trackable  Links  •  Use  Email  System  

uniquevenues.com • 866.266.6857

{ Email Marketing

•  Send  an  opt-­‐in  email  •  Be  rela.onal,  not  spammy  

{

uniquevenues.com • 866.266.6857

“Magazine’s are an inspirational moment

to remind them to shop”

uniquevenues.com • 866.266.6857

{ Convert: Best Practices

•  RFP’s    – Response  – Create  Form  Le1ers  

•  SWAG  – Free  Lunch  – Site  Visits  – Printed  Collateral  

uniquevenues.com • 866.266.6857

{ Printed Collateral

•  Brochure  •  Consistent  Branding  •  Standard  RFP  •  Swag  

{

uniquevenues.com • 866.266.6857

The meeting planner is not your only

customer

uniquevenues.com • 866.266.6857

{ When No is a Not Now

•  Refer  a  friend  

uniquevenues.com • 866.266.6857

{ Trends

•  Food  – Food  trucks  – Appe.zer  spin:  Mini  foods  like  pancakes,  tacos,  grilled  cheese  and  soup  

– Cookie  +  Ice  Cream  Mountain  

uniquevenues.com • 866.266.6857

{ Trends

•  Search  Behavior  – Friend  Referral  – Snap  Chat  Stories  

uniquevenues.com • 866.266.6857

{ Questions

@mandyvolpe @uniquevenues www.facebook.com/uniquevenues