marketing automation technology decoded
Post on 19-Nov-2014
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Marketing Automation Decoded
www.authentiasoft.com
Today’s Presenter
@JonDiPietro
www.authentiasoft.com
Marketing Automation Decoded
• What is marketing automation?• Why use it?• Digital Marketing Process• Marketing Automation Technologies• Sample Recipe
What IsMarketing Automation?
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Email Marketing
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Landing Pages
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Lead Management
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CRM Integration
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Social Media Marketing
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Analytics & Reporting
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Why Automate?
• Intelligence• Scalability• Efficiency• Functionality
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How to Automate?• Piecemeal
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How to Automate?• Piecemeal• All-in-one
The DigitalMarketingProcess
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Step #1: Attract• Create Offers
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Step #1: Attract• Create Offers• Promote
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Step #2: Convert• Create Offers• Promote• Convert
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Step #3: Close• Create Offers• Promote• Convert• Close
MarketingTechnologies
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Website• Content
Management System
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Website• Content
Management System
• Forms Module
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Email• Campaigns
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Email• Campaigns• Auto-responders
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Email• Campaigns• Auto-responders• Segments
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Email• Campaigns• Auto-responders• Segments• Reporting
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CRM• Lead Scoring
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CRM• Lead Scoring• Workflow
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CRM• Lead Scoring• Workflow• Reporting
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Analytics• Traffic Sources• Conversion– Rates– Paths– Assisted
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“Super Glue” (Zapier)
Building aMarketingAutomationMachine
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Overview
Calls to Action
Thank You Page
Landing Page
Conversion Form
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Ingredients
WordPressGravity Forms ($)MailchimpSalesforce ($)ZapierGoogle Analytics
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Preparation• Email Segment
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Preparation• Email Segment• Thank You Page
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Preparation• Email Segment• Thank You Page• Conversion Form
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Preparation• Email Segment• Thank You Page• Conversion Form• Landing Page
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Preparation• Email Segment• Thank You Page• Conversion Form• Landing Page• Call to Action
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Preparation• Email Segment• Thank You Page• Conversion Form• Landing Page• Call to Action• Analytics Goal
“All-In-One”Solutions
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Marketing Automation Vendors
Solution Monthly CostInfusionsoft (Plus) $299Hubspot (Professional) $800Pardot (Enterprise) $2,000Marketo (Standard) $3,995Eloqua $4,000
THANKS FOR ATTENDING! QUESTIONS?
Newsletter: www.authentiasoft.com/newsletter
Blog: www.authentiasoft.com/blog
Email: jdipietro@authentiasoft.com
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