marketing campaign final
Post on 28-Jul-2015
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Cloudia Kinsville-heyneLiam Geary
Liberty Watts
Now our advert
HTTP://WWW.EXTERIONMEDIA.COM/UK/BE-INSPIRED/VISUALISER/?ADVERTID=EN_GBX_UK-02X_D0AA0265257AD461BDD1C4B07EE5950C
https://www.youtube.com/watch?v=G8QHMESQQg4
https://www.youtube.com/watch?v=O7Em1OPSJYE
https://www.youtube.com/watch?v=dIx_0EOfBUk
5 gum is our main rivalBecause…
Target audience Packaging Flavours
However we decided that…
HOW WE WILL GET OUR GUM OUT THERE !
Our plan is to hand out free packets of gum for 2 weeks all over the county Persuading people to buy our gum.When the 2 weeks is over we will have a prize if you buy a certain packet of gum you will win…E.g. a chance to meet George Clooney.
GOOD POINTS
• It stands out
• Range of flavours
• Stands out from the rest
• Aimed at a younger audience showed through design
IMPROVEMENTS
• Wider variety of flavours
• Diverse range of age
• varied packaging sizes
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