marketing dept. of one

Getting to PIP and Beyond…Without Stress? Efficiently? Quickly? Results…Annie Murphy, Executive Director, Framingham History Center

Marketing and P.R. at the Framingham History Center

Marketing – Paid for Advertising. Identify, anticipate and satisfy customer relations. (fundraising, volunteers, advisors)

Public Relations – Strategic management function that adds value to an orgniaztaion by helping to manage its reputation. (collaboration, due diligence re: process leading toward your goals)

Haunted Trolley Tour

The Fabric of Framingham Goes to the State House

Old Academy - 1837

Village Hall - 1834

Edgell Memorial Library - 1872

Edgell Memorial Roof: $594,000

Old Academy Roof: $94,000

Village Hall Roof: $64,000

Ann Beha Architects Preservation Plan

Old Academy Building

Southwest end of westernmost roof truss (arrow) is deteriorated and rotting.

Exploratory Opening S3. The eave and rake edge lack metal flashing.

“I think having no sense of the story of your country is not greatly removed from having no

sense of the story of your life. It’s a form of amnesia and can be as detrimental to a

society as to an individual. If you have no story, I don’t think you have a soul. And if we

lose our collective memory, our story as a society and as an ongoing experiment, we’re

going to be in big trouble.”- Historian David McCullough Author of John Adams

Quixotic?

Umbrella Brand Platform

Framingham Historical Society and Museum is not your average town historical society. It’s a treasure trove of remarkable stories and artifacts that play a significant role in fostering pride and a sense of community.

Framingham Historical Society and Museum is, in many ways, a reflection of the town itself. It’s a feisty survivor, chock full of intriguing tales that need to be told about where it’s been and what it’s seen. It’s an engaged and engaging group of people committed to strengthening community by starting thought-provoking conversations and creating lasting connections.

Brand Proof Points

Brand Personality

Desired perception

Framingham Historical Society and Museum is a meeting place for those who care about the past, present and future of Framingham. It engages us to discover and explore the remarkable untold stories that help us understand our place in the community, the state and the nation.

Elevator pitch

•The only organization dedicated exclusively to collecting, preserving and sharing the history of Framingham•Adept at providing those unique moments that help people realize Framingham has its own special place in American history•Established in 1888, supported by dedicated, talented volunteers who have often played important roles in the history of the town itself•Engaged and engaging people (leadership, board and volunteers) who bring the stories of Framingham alive•A deep, diverse collection of buildings and artifacts that support those stories•Broad range of programming to suit a variety of interests•Quality education programs that are a core of local history curricula•Respected, trusted resource of accurate historic information•A true builder of community with a reputation for accessibility and active collaboration

•With the potential to create connections across generations, across cultures and across geography

To foster a sense of excitement in learning about Framingham’s rich history. To create strong connections to the community and encourage pride of place now and for generations to come. Mission

A Dark Horse…

April 14, 2009 - PIP announcement

Edgell Memorial Library Warren Jagger Photography

PIP Open House

We Came in 4th and Won our $100,000 grant Thank you AMEX and NTHP!

Civil War 150th anniversary