marketing listing consultation 323.389.5432 sierus@trulinerealty.com
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MARKETING LISTING CONSULTATION
323.389.5432Sierus@Trulinerealty.comwww.Sierus.Truline.com
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
TRULINE REAL ESTATE
With Truline Realty you get:
Realtor Attorneys. Why choose a regular real estate agent when your agent can also be an attorney at no extra charge.
Sierus Phillips
TRULINE REALTY
PHASE ONE
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
YOUR OBJECTIVES•What are your goals?•What are your expectations?•What is most important to you?
POSITIONING | expectations, timing, price•Review of Specific Market
Market trends and recent market history
Months supply of inventoryDays on marketTiming/Seasonal considerations
Assessing inventory and competition•Review of Subject Property
Distinguishing characteristicsPreparationsList price and listing term
SELLING YOUR HOME | Our Plan
We believe strongly that a properly detailed and executed marketing and sale plan achieves the best results for you. The following series of specific actions are divided into three phases, describing what we do to evaluate, prepare, market, negotiate and sell your property for its optimum price.
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
PHASE ONE | continued
PREPARATIONS | getting ready•Review of the Plan•Marketing Preparations
Improvements, alterations, stagingPhotographyPrint, media, internet marketing
•DocumentationDocuments, plans, inspections, surveys, titleDisclosures
•Monitoring Changes in the Marketplace
There are certain things you can do to ensure you have the BEST experience possible.
•The Agent you choose•The Pricing strategy you choose•The things you do to prepare your home for sale•The Access you give to the property for Showings and Open Houses •How you Communicate your needs and wants during the negotiations, escrow and closing process
SELLER’S ACTION STEPS
PHASE TWO
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
MARKETING & REPRESENTATION | a proper first impression•Executing the Marketing Plan•Introducing the Property to the Market•Networking to Large Database of Agents, Investors and Potential Buyers•Email Marketing•Brochure/Flyer Distribution•Print Advertising•Targeted Mailings•Property Website•Strategic Internet/Social Media Exposure•International Exposure
SHOWING THE PROPERTY •Broker Previews•Open Houses/Private Previews•Identifying/Finding Prospects•Highlighting Property Features•Answering Questions/Handling Objections •Knowing the Competition•Monitoring Feedback
COMMUNICATING WITH YOU •Communicating Marketing Efforts•Communicating Activity: Hits of the Week •Market Activity: New Listings, Price Adjustments, and Sales
PHASE TWO | continued
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
ADJUSTMENTS | changes in the market, changes in our plan•Expectations: When Circumstances Change•Shifts in Market•Revising Our Plan
NEGOTIATING•Attracting the right offer•Qualifying the opportunity•Quantifying the variables•Multiple offer procedure•Protecting your interests•Positioning you to win
PHASE THREE
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
ESCROW•Creating a timeline•Executing the contract•Your duties/Our responsibilities•Disclosures/Inspections/Contingencies•Additional negotiations: Physical and Appraisal•Communicating with all parties to ensure a smooth close in a timely manner•Preparing to close
CLOSING•Transitioning you from this property•Final documentation•Proceeds
WORKING TOGETHER AGAIN•Staying in touch•Keeping you informed•A resource for the future•Understanding your future needs
MARKET ANALYSIS | COMPARABLES
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
DYNAMIC ONLINE EXPOSURE
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
Today’s Home Shoppers
DYNAMIC ONLINE EXPOSURE
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
National Association of Realtors 2013 | Profile of Home Buyers • 92% of home buyers searched online during their home buying process
• 42% of home buyers first research the home buying process searching on line
STRATEGIC MARKETING PLAN
Online Exposure 24/7 through more than 350 of the most popular search Websites.
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
TECHNOLOGY DRIVEN MARKETING
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
DYNAMIC ONLINE SOCIAL MARKETING EXPOSURE
PRINT MEDIA
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
LA TIMES EXCLUSIVE SAT/SUN LA TIMES EXCLUSIVE SAT/SUN PAGEPAGE
THE ARGONAUT: LOCAL THE ARGONAUT: LOCAL PUBLICATIONPUBLICATION
MLS CARAVAN EXCLUSIVE: 2 PAGE FEATURE MLS CARAVAN EXCLUSIVE: 2 PAGE FEATURE
PROPERTY FLYERS
CLIENT TESTIMONIALS
323.389.5432Sierus@Trulinerealty.com
www.Sierus.Truline.com
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