marketing natives event #3 big data - dele atanda

The Clean Data Movement

'The new consent driven economy'

A bit about me

Personal Data Management Platform

Best Selling Digital Culture Book

Digital Rights NGO

Digitteria Ltd Digitterian Tsunami Digitterra.org

Personal information management system

aiming to become world's most trusted personal data platform

Book outlining the social cultural impact of the

web and the 21 principles driving its evolution.

Universal Digital Rights and Clean Data Charter advocacy NGO

The Digitterran Philosophy

Digital rights are a natural extension of human rights. Digital rights have three fundamental pillars:

1)Privacy; 2) Freedom; 3) Ownership

The 4 Dimensions of Digital Rights

Nation-to-nation Government-to-citizen

Enterprise-to-consumer

Peer-to-peer

Identity & The Digital Self

"We are at day one in the development of the Internet and the alarm clock hasn't even gone off yet." - Jeff Bezos

Who owns you?

"If you're not paying for it you're not the customer; you're the product being sold." - MetaFilter

The Digitterran Mission

The Clean Data Charter

The CDC is underpinned by 14 principles that provide a commercial framework for the sustainable use of personal data

#1 Ownership & co ownership: Data must be respected as peoples owned or co-owned property

#2 Access & Portability: People must be able to access their data and freely move it to 3rd party platforms

#3 Control: People must be able to control who can access and use their data

#4 Consent: Consent is required before data is transferred to 3rd parties or used for new purposes

#5 Value: The value of people's data must be acknowledged and determined objectively or by market forces

#6 Fair reward - People must be fairly rewarded for sharing their data

#7 Transparency & Notification: Companies must be transparent and notify people on changes with their Data's use

#8 Fair and lawful processing: Data must be processed in accordance with people's rights - non discriminatorily

#9 Privacy - Companies must be respectful of peoples' privacy, anonymity and pseudonymity - No re-identification.

#10 Secure and protected - Companies must protect and securely manage people's data that they collect

#11 Purposeful - Data must be obtained for declared and lawful purposes only.

#12 Contextual - Data collection must be adequate, relevant and not excessive for the declared purpose of collection.

#13 Accurate - Data must be accurate and people must have the ability to correct it and bring it up to date.

#14 Finite Retention - Data must not be kept any longer than necessary and must be removed and deleted on request.

Clean Data use will become a key Environmental Social Governance (ESG) sustainability issue and growth driver for enterprises going forward.

Thank You www.Digitterra.org @digitterra @DeleAtanda