marketing nutrition to children

WHO ARE THE KEY HOLDERS/

TREASURERS/ FOUNDERS/ THE

REAL MEN BEHIND DISNEY GROUP ?

THE MEN BEHIND THE BUSINESS :

WALT ELIAS DISNEY

ROY DISNEY

An overview for forward going

MAJOR PROBLEMS/ ISSUES ??

DISNEY’S CATEGORIES BRANDING SYSTEM ?

PRODUCT DEVELOPMENT

AND IMPROVEMENT ?

SWOT ANALYSIS

IMPROVISED AND NON

IMPROVISED CHARACTERS

IN THE DISNEY WORLD

NON IMPROVISED ONE

COMPETITION AND THE

MARKET SHARE OF DISNEY CONSUMER PRODUCTS ?

Income Statement, Walt Disney Company and Disney Consumer Products, fiscal2003–2005 ($ millions)Walt Disney Company Disney Consumer ProductsDisney Consumer Products,Food and Grocery only2003 2004 2005 2003 2004 2005 2003 2004 2005Revenues : 27,061 30,752 31,944 2,344 2,511 2,127, 53, 53, 69Costs and Expenses : 23,887 26,264 27,290 1,960 1,977 1,607, 8, 8, 11Operating Income : 3,174 4,488 4,654 ,384, 534, 520, 44 ,45, 58

YEARS : 2003 2004 2005 Net Income: 1,267 2,345 2,533

A SCREEN SHOT OF THE INCOME STATEMENT OF THE WALTDISNEY COMPANY

ALTERNATIVES AND

SOLUTIONS

1. CREATE NEW CHARACTERS : ADDITIONAL CHARACTERS WILL ALLOW DISNEY TO EXPAND THEIR MARKET SHARE AND IMPROVE PRODUCT

DIFFERENTIATION.

2. COLLABORATE HEALTHY FOODS WITH DISNEY PROGRAMS.

3. IMPROVE PACKAGING TO PROVIDE NUTRITIONAL FACTS AND JOKES.

4. HEALTHY FOOD CAMPAIGNS FOR PARENTS : TELL THE PARENTS THAT DISNEY ALREADY HAS THE

PRODUCT THAT MEETS THE HEALTHY FOOD STANDARDS.

5. IMPROVE CO-ORDINATION BETWEEN DISNEY AND ITS STAKE-HOLDERS.

WHY WE STUDIED THIS PARTICULAR

CASE ??

TO GET INTO AN ESSENCE OF THE

REAL DISNEY WORLD !!!

1. STANDS OUT OF THE LEAGUE IN THE MARKET.

2. GETS CREDITS FOR ITS INNOVATION.

3. BECAUSE OF ITS STRONG

PORTFOLIO BASE.

4. THE REVENUE MODEL AND

STABILITY OF ITS PRODUCTS.

5. THIS CASE WAS BEST

SUITED FOR CARRYING OUT THE FIVE PHASE

PROCESS.

THANK

YOU !!