marketing photos - the dog gurusmarketing photos objective: assist staff in taking and posting...

Copyright2017RobinBennettandSusanBriggs

MarketingPhotos

Objective:Assiststaffintakingandpostingphotosthatstandapartonsocialmedia.Increaseclientloyaltyandtotalfollowerswithgreatimagesbrandedforyourbusiness.Takeadvantageofyourteam’ssocialmediaskillswithclearguidelinesonhowtotakegreatactionshots.Content:Picturesreallydospeak1,000wordsandyourbusinessisafantasticsubjectmatter.Letyourteamhelpyouexpandyourphotolibrarywithguidelinesandtipsthatwillensureanappropriaterepresentationofyourbrand.Allyouneedareseveralexamplephotos,ourphotoreviewchecklistandyourspecificbrandguidelinesandyouwillhaveanewteamofphotographersworkingwithyou.Itmayevenincreasethefunfactorofyourdaycare.PriortoLunchnLearnSession

• Printaminimumof2samplephotospersmallgrouporstaffmemberthatwillattend.Youcanselectimagesfromyourphotolibrary,magazines,orsocialmediapostsfromanypetbusiness.Haveafewgoodexamplesplusexampleswithproblemsfromourchecklist.

• Createabrandguidetocomplementoraddtoourexistingchecklist.Bespecificwithlogoversion,howandwheretoinsert,fonttype,sizeandcolor.AlsoindicatewherewebsiteURLshouldbeplaced.Itwouldbegreattoshareexamplesinthebrandguideofhowfinalimagesshouldappear.

DuringLunchnLearnSession

• Askstafftosharewhatmakesagoodsocialmediaphotoforyourbusinessfromtheirpointofview.Describea“Do”.Besuretoaffirmgoodsuggestions.Ifyoudisagreewithacommentaskthemtoexplainwhytheyfeelitwouldbeagoodphotopriortoexplainingyourposition.

• Askthemtonextshareideason“Don’ts”;capturegoodsuggestionstoaddtothePhotoReviewChecklist.

• Dividestaffintopairsorsmallgroupsandhavethemreviewsamplephotos.Foreachphototheyshouldlistthe“do’sanddon’ts”observed.

• Askeachteamtosharetheirphotosandtherespectivedo’sanddon’tswiththegroup.RemembertodocumentmoreitemsonthePhotoReviewChecklist.

• Closethesessionbycreatingalistofupcomingeventsorphotoopportunities;includeyourspecificguidelinesontoolstouse(e.g.,personalsmartphoneorbusinessphone/camera)andtimespentasphotographers(i.e.,askforvolunteersinterestedintakingphotosandassignforashiftorweek;clarifythisisinadditiontocurrentresponsibilitiesandsafetyofplaygroupscomefirst.Youcanalsoassignphotoeditorrolesthatcanalsorotatetogetmorestaffinvolvedwiththeproject).

Copyright2017RobinBennettandSusanBriggs

SupportingEducationArticles/Tools:Thearticlelistedandlinkedbelowprovideadditionalinformationonthelunchnlearntopicthatcanbeintroducedorrefreshedaspartofyourtraining.DogPartiesareFun,Fun,Fun!!!–specificallysharethesecondvideowhereDebbieOliverofferstipsonhowtotakegreatactionshots.(https://www.thedoggurus.com/dog-parties-fun-fun-fun/)HowHighisYourFunFactor?–watchvideocliponhowtomarketyourfunonsocialmedia(https://www.thedoggurus.com/high-fun-factor/)FunIdeasforYourBusiness(https://www.thedoggurus.com/fun-ideas-business/)TheDogGuruCourseSupportingLessons:Lessonsfromourbooksorcoursesthatrelatetothelunchnlearntopicthatcanbeusedasrefreshertraining.N/A

Copyright2017RobinBennettandSusanBriggs

PhotoExamples:OriginalImage:NotSpecial-toomuchforeground ImageCropped:Better-Actionfocused

BrandedImage:Best-Actionviewoffaceandtakenatdog’slevel

Copyright2017RobinBennettandSusanBriggs

PhotoReviewChecklist

BeforepostingaphotoorimageonsocialmediaforYourBusinessNameperformafinalqualitycontrolcheckusingthelistthatfollows:

r Subjectisinfocusandstandsoutfrombackgroundr Photoistakenfromdog’seyelevelr Greenbodylanguageforeachdoginthephotor Nostresssignalsondisplayr Happyandfunbodylanguageforeachpersoninthephotor Facesofdogsandpeopleareprimaryfocusofimageunlessanactivityactionshot(take

timetocropforthatclose-uppointofview)r Nored-eyeoroddlightreflectionsineyes(dogsandpeople)r Actionshots-Reviewthebackgroundcarefullytoensurenothinginappropriateisvisible

(e.g.,dogpoop,stresssignalsinbackgrounddogs,staffposturesnotengaging,equipmentisexcessivelydirtyorunsafe,etc.)

r Subjectmatterisappropriateforexistingandprospectiveclients(Avoidimagesthatcansendmessagethatdogsinplaymaybemishandled,unsupervised,mis-matchedinsizeorplaystyle,willcomehomedirty,etc.)

r Photoportraysfunandgoodstaffengagement(themorefunandengagementthebetter)r Photoincludesbusinesslogoand/orwebsiteaddressr AddyourownitemstothelistbasedondiscussionfromtheLunchnLearnSession