marketing & promotion: mission of the american cancer...

MARKETING &

PROMOTION:

Spreading the

Mission of the

American Cancer

Society

Dear South Atlantic Collegiate Relayers:

During the past few weeks we had a team of students do some “serious market research” surrounding Relay For Life on our college campuses. The results were nothing

shy of disturbing. A decent number of students on some of our most Relay intensive campuses were unable to answer questions as simple as: What is Relay and where does

the money go? Answers ranged from: “some cancer thing” to “an event in the spring time.” We even had someone say the money went to the AMERICAN RED CROSS!

That was all the motivation we needed to push out a Marketing and Promotional Guidebook specially designed to address opportunities and challenges on the college campus. Seeing that we have many students out there who are not familiar with the

objectives of ACS and Relay For Life, this guidebook firsts outlines and breaks down the mission statement of the American Cancer Society and how each Relay For Life event

can spread this message through their marketing. The guidebook then goes on to describe effective marketing strategies (unexpected

marketing, target marketing, word of mouth marketing), branding, promotional activities, and ways to utilize online marketing. Each section contains some best

practice ideas and examples from colleges and universities in our division (the best division in ACS, obviously). Keep in mind these are examples of what has worked in the past at various other schools - the most important thing would be to take these

suggestions and tailor them to the needs of your campus. It is also important to note the restrictions imposed on you by certain university offices (for example, a posting policy

for flyers and posters). Please be mindful of the rules. We don’t want to be giving Relay a bad name!

If you have your own best practices or pictures that you would like to share, please feel free to e-mail them. As a division we are always looking to share ideas that can better all of our events. Good luck with each of your events!

Happy Relaying,

Liz Tobia Georgetown University Collegiate Representative

South Atlantic Relay For Life Task Force ektobia@gmail.com

American Cancer Society Mission Statement The American Cancer Society is the nationwide, community based, volunteer health

organization dedicated to eliminating cancer as a major health problem by preventing

cancer, saving lives, and diminishing suffering from cancer through research,

education, advocacy, and service.

But what does that complex mission statement mean? The American Cancer Society is the nationwide, community based, volunteer health

organization…

� 5,000 + community events and 470 + college/university events throughout the United States

� Success of Relay For Life = Success of the Volunteers! � Only charitable organization that is community based and volunteer driven

…dedicated to eliminating cancer as a major health problem by preventing cancer,

saving lives, and diminishing suffering…

� During the 1980s: Breast Cancer early detection guidelines are published; Medicaid coverage for Pap tests

� During the 1990s: Overall cancer death rates drop 1.6%

� 2000 – Present: Gleevec increases the life expectancy for leukemia patients; 5 year cancer survival rates increase to 64%

…through research, education, advocacy, and service.

� More money dedicated to cancer research than any other private, not for profit,

non governmental organization in the United States o Over $3.3 billion since 1946 – funding over 42 Nobel prize winning

researchers

� Education through services like www.cancer.org and the National Cancer Information Center

� ACS CAN – sister organization dedicated to eliminating cancer through legislative action

� Hope Lodge provides a comfortable, nurturing environment where patients and

caregivers can stay free of charge during treatment and focus on what is most important – getting well.

Basically, the American Cancer Society wants to help people:

� Get well

� Stay well � Find a cure for cancer � Develop their own way of fighting back

Relay For Life Mission Statement The American Cancer Society Relay For Life represents the hope that those lost to cancer will never be forgotten, that those who face cancer will be supported, and that one day cancer will be eliminated.

Marketing the Mission One of the most impactful forms of marketing your Relay For Life event is to include some aspect of the Mission of the American Cancer Society. Relay establishes a living

platform for the face and voice of the cancer patient, survivor and caregiver. It lets you and the rest of the participants on your college campus act as agents for change and

become life savers. This mission – the one outlined above - is the heart of the cause. Relay For Life is not a

business or a one day special event in the spring semester. It began as a fundraiser to find a cure and has turning into a global movement to end cancer.

So take advantage of this movement and incorporate it into your marketing. Include statistics that people can relate to as college students. Staggering statistics will

stop people in their tracks.

1. Cancers caused by cigarette smoking and heavy alcohol use can be prevented

completely. The American Cancer Society estimates that in 2008 alone – almost 175,000 cancer deaths are expected to be caused by tobacco use.

2. In 2007, the American Cancer Society spent an estimated $128 million on cancer

research. 3. Evidence suggests that one-third of all cancer deaths can be prevented with

proper diet and exercise.

For more suggestions please see Appendix 1 – “Enlarging Our Footprint in Every

Community – SA Relay For Life Talking Points”

Educational or “Mission Marketing” – It is also important to sometimes go beyond the

statistics and dig deeper into the heart of the cause. Think about things like showing what the dollars raised can do and why Relay as a fundraiser is so important. This allows

Relay to become an event that means more than just raising money – it is a cause that allows you to also educate the student body.

� Examples:

o Pilates for Pink collaboration promoting breast cancer awareness o Quit Cold Turkey – hand out info on quitting smoking and give away free

turkey sandwiches See Appendix 2 for a list of what each dollar value donation means for the American

Cancer Society.

UGA Breast

Cancer Awareness

Childhood and Prostate Cancer Awareness Month Activities at Clemson

Break the stigma of Relay being “just an event in the spring.”

� Relay For Life is a year round GLOBAL MOVEMENT to end cancer! Implement year round marketing activities to raise awareness for this movement.

� For example: a. Conduct campus blitz weeks during the fall semester as well as the spring

semester b. Tie Relay marketing into cancer awareness months: breast cancer in

October and Great American Smoke Out in November

This poster from Virginia Tech’s event

emphasizes the need to “join the movement” and “get excited” early.

Here, Relay is not confined to a specific season.

Statistics to help support the ideas of a Global Movement:

� Each day 20,000 people around the world will die from cancer.

� In 2007, there were an estimated 12 million new cancer cases and 7.6 million cancer deaths globally. Of these, 6.7 million new cancer cases and 4.7 million deaths will occur in economically developing countries.

� Survival rates in developing countries are lower because cancer is not given a

high priority on the global health agenda. Also, early detection and treatment services are scarce.

� To help reduce the global cancer burden the American Cancer Society focuses on the three areas of advocacy, capacity building and cancer information.

� The American Cancer Society leads the global fight against cancer by providing:

o Quality cancer information and media outreach o Collaborations on advocacy and tobacco control o Training and development to strengthen regional and country-based

cancer organizations

Effective Marketing Campaigns – Doing the RIGHT things RIGHT Unexpected Marketing – When you do things that other campus groups don’t already

do (hence: “unexpected”), you are more likely to grab people’s attention. � Locations – One way to be unexpected is to place your marketing materials in

innovative locations. Instead of just adding a poster or a flyer to a group of flyers on a bulletin board, do something different. Think about where people are spending the most time and where they are most likely to be reading things

around them. Some examples: o Bathroom stalls (Don’t lie to yourself: everyone reads them.)

o Library cubicles (You’ve probably learned the hard way: everyone procrastinates.)

o Backs of seats in lecture halls (These people are just begging for

something else to look at.) o Chalking the sidewalks.

Chalking Examples:

Examples for Library Cubicles:

� Slogans – In addition to unexpected locations, it is also good to take advantage

of innovative and unexpected slogans. The goal of this is to make people stop in their tracks and ask themselves, “Did that say what I thought it said?” It may seem weird but people will remember completely outrageous marketing

slogans. o Examples of flyers:

Target Marketing – Like you may have learned in your Intro to Marketing class (or by using your common sense), target marketing refers to “targeting” certain groups on

campus and catering your marketing materials to them. (Hm, imagine that!). In the Relay world, you want to be constantly expanding your presence on campus,

enlarging your footprint and penetrating untapped markets. Target marketing is a great way to attack this problem. Identify your weak areas of representation and go after them!

Examples include: Freshman Cup Challenge, Greek participation, Medical School

See Appendix 3 for notes on how to encourage Greek Participation on your campus! “Subtle Marketing” – This refers to brand and event exposure even if you don’t know it

or intend for it to happen. A lot of times, people won’t even realize they are seeing the Relay logo or using Relay things, but it is still there which reinforces the cause.

���� When appropriate, distribute Relay materials around campus: pens in the bank,

pencils and post-its in the library, mouse pads in the computer lab, your Relay website as the homepage on university computers.

���� Innundate the surrounding community with flyers on delivery boxes or in every bag at the bookstore, donation cans in coffee shops/restaurants, Relay “footprints” in grocery stores, Relay business cards on store counters.

a. Example of the Relay business card:

Word of Mouth Marketing – Although this is always overlooked, we can not forget about the cheapest and most effective form of marketing: word of mouth. You should treat word of mouth marketing the way you would treat team recruitment… get out there

and spread the word. This allows you to put a face on the event and the cause. Make it a point to get personal - share your Relay story and let people know why Relay is

important to you. Make it a mission to tell one new person about Relay each week and share this goal with your committee. If everyone joins in, your event footprint is

expanding already! Also be sure to think about tee shirts and Relay “gear” – everyday that someone wears Relay apparel, you are marketing your event.

Branding Your Event

To achieve maximum impact make sure that you put the Relay logo and brand on everything. This will allow you to build brand recognition and create a culture around

the brand. However, this also means that you must work extra hard to maintain the

quality of the brand!

� Check and monitor everything that goes out with your brand on it. � Emphasize to all participants the importance of brand quality. � Adhere to American Cancer Society branding standards and try to prevent

distortion of the logo. � American Cancer Society market research shows that 96% of the general public

recognizes the ACS brand. � Take advantage of all ACS provided materials such as stage wrap (see trashcan

below), footprint chalk stencils (see energized Relay participant below), stickers,

and balloons with the Relay logo.

Promotional Activities

Promotional Activities are a great way to reinforce and supplement more traditional forms of on campus marketing that we’ve talked about above. They are very effective

for getting the Relay name out there and maintaining a constant presence on campus.

� Traditional Promotional Activities – Something as simple as tabling can be done each week in the student center or other campus hubs. Take advantage of the opportunity to recruit team captains and pass out promotional materials. If the

committee structure does not allow this type of commitment, recruit team captains to take responsibility for different weeks and use this time to promote their team fundraisers.

� Highly Visible and Attention Grabbing Activities - Be creative… everyone likes to have fun! Ideas include: a sumo wrestling event on the lawn or a “big freeze” –

recruiting your committee and team captains to hold a mass “freeze” in a highly visible public gathering place on your campus. Don’t forget to wear those Relay

shirts!

� Relay Blitz Weeks – These blitzes occur during a contained time frame (usually

about 1 week long) and they are intense Relay promotional periods on campus. They can include “Jump Start Relay” weeks in the fall or “Paint the Campus

Purple” in the spring. Essentially, it is just an opportunity to place Relay everywhere on campus.

Some blitz activities include: o Yard signs with cancer facts, statistics, instructions on how to sign up o Posters and flyers on and off campus

o Table tents on the tables in the cafeteria and other food areas o Set up information booth/table all week long in cafeterias and academic

buildings o Do presentations in the large classrooms on campus. Use polyp man to

get peoples’ attention followed by a talk about what Relay is, how to get

involved, etc. o Put a face on cancer and have student cancer survivors telling their

individual stories. o Wear Relay shirts and other apparel – don’t forget that word of mouth

marketing!

o Use car window paint to paint your car windows purple and park them around campus.

o Get permission from the local community to paint business windows purple with Relay For Life information

Window painting on Bethany’s Campus

Online Marketing – Your Relay Website

The most underutilized form of marketing is no doubt the Relay websites. Each event is given a website but it is YOUR job to use it for marketing and information sharing. The

website framework allows a lot of room for creativity and increased online utilization. If you don’t have an online chair – a committee member whose job is to take advantage of online marketing opportunities – be sure to recruit one. They can use technology in

many different ways:

� Event Website – Be sure to put your website on everything (www.RelayForLife.org/collegename). You website needs to become the “hub of your Relay event.” Use the homepage to market fundraisers, post information

about TC meetings etc., and share resources with all team captains, participants, and donors.

o Drive people to visit your website by posting information from meetings online instead of printing handouts. You get to save paper and reinforce your marketing efforts each time someone visits the site.

o Update your website often. This will ensure that people will want to come back and visit. If the information stays the same for too long, they will not have the incentive to revisit the site. They won’t feel like they are missing

out on anything. o Send out encouraging coaching emails to all participants and team

captains. These emails can include: � “Mission moments” that help educate participants on ACS mission. � New fundraising ideas and opportunities

� Reminders about meetings or fundraising events

� Facebook & Social Networking Sites – As college students, we can not underestimate the value added from pages like Facebook and MySpace. Some

obvious uses for these social networking sites: o Group pages, fan pages, events, etc for

sharing information about your fundraisers, kickoffs, or Relay events

o Think about changing your Facebook picture

to help marketing big events like kickoff and Day of Relay.

� Encourage committee members and

friends to do the same in order to up exposure on minifeed! ☺

� YouTube – Work with video production departments or a tech savvy committee

member to develop promotional pieces for your Relay event. Also, encourage

participants to post video clips from their Relay experience. o Each of these YouTube links can be compiled into a page on your Relay

website or embedded into the homepage for instant marketing.

Use the ACS Presence on Your Campus The American Cancer Society may be on your campus in more ways than you are

aware of. Besides Relay you may also have an American Cancer Society Research grantee or a recipient of an American Cancer Society Champion College Scholarship.

These provide you with resources for speakers at meetings and the ability to put a face on the fight against cancer and personalize the movement.

� American Cancer Society Research Program

o There are currently 132 research grants in effect at 27 institutions in the

South Atlantic Division totaling more than $60 million o Since the ACS adopted Relay For Life as its signature fundraiser in 1993,

the dollars raised and used for cancer research have saved an estimated

90 more lives each day from cancer. o The American Cancer Society’s research program is unique because of its

focus on beginning researchers with the most cutting edge and innovative ideas

o 42 of the American Cancer Society funded researchers have gone on to

win the Nobel Prize o 10% of ACS research dollars target the poor and underserved population

American Cancer Society researchers make excellent speakers at kickoffs, meetings, Relay events. Work with your American Cancer Society staff partner to connect with a

researcher. Even if there are no currently funded researchers on your campus there are a large number of researchers throughout our Division who are ready, willing and eager to share what they do and thank volunteers for raising funds at any sort of ACS event.

See Appendix 4 for South Atlantic Research Grants Currently in Effect

by State and Institution

� Champion Scholarship Program

o Since its beginning in 1999, the Champion Scholarship program has awarded 3,600 scholarships to childhood cancer survivors totaling nearly

$3 million invested back into local communities o The Champion Scholarship Program is open to any survivor of childhood

cancer attending an accredited 2 or 4 year institution.

o The program and its recipients are highlighted in the annual Champion Yearbook available from your ACS staff partner

o Many Champion Scholarship recipients are willing to share their stories

with your Relayers o Having a Champion Scholarship recipient and childhood cancer survivor

speak puts a face on the fight against cancer and provides relatable motivation for college Relayers about the importance of our fight.

See Appendix 5 for 2008 College Scholarships Awarded

Appendix 1: Enlarging Our Footprint in Every Community

SA Relay For Life Talking Points

Relay For Life is much more than a fundraiser … it is a worldwide movement to end cancer.

Relay For Life not only raises the funds that enable the American Cancer Society to fulfill it’s

mission to eliminate cancer as a major health concern, it also establishes a living platform for

the face and voice of the cancer patient, survivor and caregiver. Relay For Life gives people

from all walks of life a place to act as change agents and life savers.

As we celebrate the 25th year of Relay For Life, it is more important than ever that we continue

to invest in the fight against cancer. These are the messages and this is the story we need to

share with our current supporters as well as those we will be asking to join us as we continue

on our journey.

Did you know …

• The American Cancer Society is the single largest non-profit funder of life-saving cancer

research in the world.

• 90 more lives are saved from cancer each day since Relay For Life was established as the

signature activity of the American Cancer Society.

• The return on the dollar you give today is much greater because we are standing on the

brink of so many breakthroughs.

• We can say things today in the fight against cancer that we could not say even three

years ago. What we do today will determine the story we tell three years from now. –

John Seffrin, American Cancer Society Chief Executive Officer

• The American Cancer Society research program is unique because of our focus on

beginning researchers with the most cutting-edge and innovative ideas. Once these

researchers get started with Society dollars, they can go on and receive funding from

other sources, such as government agencies.

• The American Cancer Society has funded 42 Nobel Prize winning researchers.

• The American Cancer Society research program has played a role in every major

advance against cancer.

• 10% of American Cancer Society research dollars target the poor and underserved

population.

• Each year, there are many more research grants deemed worthy than there is funding

available. These are called “pay-if” grants and can only be funded if additional donor

dollars become available. Essentially these are answers waiting to happen.

• There are better, faster, more humane treatments available now than ever before.

• More cancer diagnoses are being avoided altogether through our prevention and early

detection efforts.

• The American Cancer Society has set a goal to prevent five million unnecessary deaths

from cancer (more than the total population of South Carolina), prevent six million new

cancer diagnoses (more than the total population of the state of Maryland), and

improve the quality of life for all cancer survivors by the year 2015.

What does all of this mean?

Because of the lifesaving work of our volunteers and staff, hope, progress and answers are not

just words on a page. They are happening each and every day in your community …

• Through the phone calls made day and night to our toll-free number by patients and

concerned family members.

• Through the childhood cancer survivors who attend Camp WINACA and Camp Sunrise in

the South Atlantic Division each summer.

• Through the researchers who are discovering new answers each and every day in

laboratories across the Division.

• Through the families that are resting comfortably at one of our five Hope Lodges in the

South Atlantic Division without paying a penny in lodging costs while supporting a loved

one through their treatment.

• Through the 3,600 Champion Scholarships given to childhood cancer survivors over the

past 10 years in the South Atlantic Division.

• Through the thousands of survivors and caregivers being supported through Relay For

Life each year. A survivor from Bertie County, N.C., June Ledbetter, said of her

experience at Relay, “I felt alive that day.”

• Through the 10.5 million cancer survivors alive today - more than ever before in

American history.

• Through the countless volunteers who give their time, money and hearts to make all of

this possible.

It is now more than ever that we need you to continue in your efforts and to urge others to join

the fight against cancer.

“Every step you take, every dollar you raise, every new member you recruit helps us get one

step closer to a cure.” – Otis Brawley, American Cancer Society Chief Medical Officer

Appendix 2: YOUR GIFTS AT WORK

$60 1 case of latex gloves

$100 2 gift coupons for the ACS TLC catalog that provides women battling cancer with a

complimentary wig, bra or other personal care item

$150 1 case of 500 test tubes

$150 6 glass Erlenmeyer flasks, which allow researchers to mix and/or store different

substances, including potentially beneficial drugs, to discover their cancer-related effect

$200 1 package of 50 sheets of X-ray film

$312 8 roundtrips for 1 patient via the Road to Recovery program

$350 1 Gel Box, which researchers use to isolate DNA and identify differences that may

impact cancer diagnosis or treatment

$500 Reach to Recovery visits to 5 women

$700 Cost of annual training of staff who help prepare volunteers to facilitate the Man to

Man program

$800 Cost of Look Good…Feel Better consultations for 4 women

$1,000 Hope Lodge – expenses for 1 patient for 1 day

$1,000 A 1-year college scholarship awarded to eligible young cancer survivors to help relieve

the burden on families facing costly medical bills

$2,000 1 new microscope

$3,000 Expenses for 1 patient in an American Cancer Society funded clinical trial

$5,000 Dividing DNA taken from 1,200 cases during the American Cancer Society’s Prevention

Study II, which helps researchers understand the genetics of cancer

$10,000 Develop and produce 1 new web cast story for the Cancer Survivors Network

$24,000 Tell A Friend materials translated into 4 Asian Languages

$88,000 One issue and postage for CA: Cancer Journal For Clinicians, the most widely circulated

oncology journal in the world, which provides cancer care professionals with the latest

on cancer diagnosis, treatment and prevention

$100,000 Behavioral Research Center – 1 study

Appendix 3: Encouraging Greek Participation in Your Relay For Life Event

What Works:

• Greeks respond to points. Relay can be tied into Greek Week and since everyone wants

to be Greek Week Champs they go above and beyond to raise money for those extra

points. (ex. Chipotle Mexican restaurant had a $5000 challenge.) Mostly about the

competition and not the traditional aspects of Relay

• Additional points can be given for having all members online, participating in activities,

and for “check-in” when teams HAVE to check in to ensure they are actually

participating in the Relay.

• Use bonus points to reward every team member having $100 online and for other

mission related activities.

• Need a different mentality working with Greeks - usually people say their favorite part

of Relay was the Survivors, Luminaria, etc. Their favorite part – the burrito eating

contest.

Recommendations:

• Sometimes Greeks don’t want to get involved because they think their Philanthropy

Chair will have to take on something else. Explain to Greeks that this is a GREAT

opportunity to give someone else in their house a chance to be a leader

• Attend Panhellenic Council meetings, Interfraternity Council meetings, Greek Week

Advisory Board meetings

• Panhellenic/Interfraternity have Philanthropy Chair and Greek PR Chair. PR is always

looking for ways to increase PR for Greek system, explain that Relay would definitely

support this

• Ask random houses if Team Development can present to a house during one of their

informal weekly meetings

• Ask committee members who are in sororities and fraternities to act as team captain

until someone else in their house can be identified to take over that role (Sororities are

the Glue that holds the frats together in activities)

• Greeks are known as leaders on most campuses – they are the Presidents and on the

executive boards of other non-Greek organizations on campus – value your leadership –

Relay would benefit from it (Ex: American Marketing Association)

• Tap into Greek Week – be active with your Greeks. Some events during Greek Week are

open to the public – have your committees visit these events to learn more about the

Greek system. Maybe you don’t want to have a separate Relays (which I don’t

recommend), but you could have one night during Greek Week that acts as a Relay

fundraiser on behalf of the Greeks.

• Make everything a contest. Start a points system for your entire Relay and let Greeks

know that Relay is like Greek week except it includes the whole campus. You will be

competing with all student orgs, residence halls, etc. It’s a great way to showcase your

Greek chapter and possibly recruit new Greeks into the Greek system.

• “Sorority/Fraternity only goes so far on a resume.” Lots of people put Greek on resume

with volunteer work under it through their chapter – Relay is something they can put as

separate if they want as Relay stands on its own – with 1 in 100 Americans being a

Relayer, its something people will recognize, sometimes more than their other Greek

experience

• Bound to philanthropy – must raise a certain amount for contracted group. When

people united for a cause beyond their philanthropy, it shows the campus and Greek

system that they are true team players – not just focused on own chapters goals but

goals of the greater campus community

o Not everyone knows the different organizations that Greeks have as their

philanthropy, but everyone knows Relay because it is so well known and well

respected. Not as limiting as some of the other non-profits Greeks contribute to

– just for kids, etc.

Source: Emily Hendershot, ACS Staff Partner for the Michigan State University All Greek Relay

which raised $200K + in 2008. Notes from Emily regarding the MSU RFL event:

• While I am not a fan of separate Relays, I do love that we are able to say MSU has 100%

Greek participation in Relay For Life.

• Each Sorority is paired up with a Big and Little Frat House. These form the teams and

are much larger than the 8-15 people we typically recommend.

• With bigger teams, it is hard for the Team Captains to manage. In previous years, the

Greek Week Chair (leader from each house who reports back to their chapter on ALL

Greek week activities) acted as a team captain. Just this year we were able to transition

to separate meetings for the Greek week chairs and now, “Relay Chairs” (one from each

house).

Appendix 4: Grants in Effect - South Atlantic Division

Summary by State and Institution (As of 01-20-2009)

Univ.of North Carolina Chapel Hill 26 $11,619,702 Wake Forest University 8 $ 4,051,000 Duke University Medical Center 8 $ 4,755,000 Duke University 3 $ 296,000 Davidson College 1 $ 274,000 Research Triangle Institute 1 $ 156,000 North Carolina 47 $21,151,702

University of Maryland, Rockville 1 $ 720,000 Johns Hopkins Hospital 2 $ 1,424,000 Johns Hopkins Bloomberg 1 $ 300,000 School of Public Health Johns Hopkins University 17 $10,206,000 University of Maryland, Baltimore 16 $ 5,210,000 NIH 1 $ 90,000 Maryland 38 $17,951,000

Kaiser Fdn Health Plan of Georgia 1 $ 403,000 Georgia State University 2 $ 1,498,000 Emory University 8 $ 4,484,000 Medical College of Georgia 2 $ 1,440,000 University of Georgia 2 $ 1,507,000 Morehouse School of Medicine 1 $ 300,000 Memorial Health Univ Medical Ctr 1 $ 12,000 Georgia 17 $9,644,000

Alfred I. duPont Hosp for Children 1 $ 720,000 Christiana Care HealthServices 1 $ 300,000 Delaware 2 $1,020,000

State Name Institution Name Grant Count Grant Amount West Virginia University 2 $ 840,000 West Virginia 2 $ 840,000

George Washington University 2 $ 879,000 Children's Hospital Ntl Med Center 1 $ 12,000 The Catholic University ofAmerica 2 $ 80,000 Georgetown University 7 $ 3,128,000 Washington DC 12 $4,099,000

Virginia Commonwealth University 5 $ 2,126,000 Radford University 1 $ 20,000 University of Virginia 5 $ 2,664,000 Virginia 11 $4,810,000

Medical University of SouthCarolina 2 $ 693,000 University of South Carolina 1 $ 711,000 South Carolina 3 $1,404,000

Total # of Grants: 132 Total $ Amount of Grants: $60,919,702.00

Appendix 5: 2008 College Scholarships Awarded

First Name Last Name College emailaddress

Michael Bowser University of Delaware mbowser@udel.edu

Jillian Gamble Salisbury University gamblejc08@aol.com

Heather Hall University of Delaware hmhall@udel.edu

Jonathan Hough University of Delaware jonhough@del.edu

Mya Jordan-Oliveras Wilmington University gem060486@yahoo.com

Grant McGuigan Universtiy of Delaware gmc@udel.edu

Joseph Oehmke Stanford University joehmke@gmail.com

Nicholas Petrucci Wilmington University petrucci.nicholas@gmail.com

Dustin Sanders

Delaware Technical & Community

College niteowl99@comcast.net

Kurt Saunders University of Deleware trukmsaunders@gmail.com

Stephanie Spadaro Neuman College bballjoe614@aol.com

Anna Woodford University of Vermont needleinthehaye@aol.com

Hasib Abawi Piedmont College habawi@bellsouth.net

Kimberly Allen Kennesaw State kallen826@yahoo.com

Sean Bailey University of Georgia hocostang07@cox.net

Melissa Baxter University of Georgia melbax87@hotmail.com

Christopher Beebe Georgia Institute of Technology beebz1034@gmail.com

Christohper Berger singularity3390@yahoo.com

Benjamin Botelho flyhi21@msn.com

Daniel Brown Georgia Institute of Technology daniel.brown@gatech.edu

Cameron Bryan University of West Georgia cameron@cjbryan.com

Hayes Burrow hayesburrow@gmail.com

James Carr University of Georgia

Cherelle Claiborne Georgia Southern University cclairborne2006@yahoo.com

Spencer Davis University of Georgia sdawg10@uga.edu

Nicole DeMesquita University of Georgia TWTPie52@uga.edu

Dakota Dodd Gainesville State Georgia adodd@banks.k1.ga.us

James Ekstrom

Georgia College and State

University jmav594@gmail.com

Miecha Ellis Kaplan University e.miecha@yahoo.com

Heather Emery haemery123@gmail.com

Rozellyn Eubanks University of West Georgia reubank2@my.westga.edu

Steven Gabel Clayton State University sdgtkdfighter@hotmail.com

Joshua Glasser Emory University jglass5@emory.edu

John Grant

Savannah College of Art and

Design gran9033@bellsouth.net

Kelsea Greene Western Carolina University kelsea_me33@hotmail.com

Ryan Grindstaff North Georgia Technical College ryancase594@msn.com

Matthew Hall

Georgia Southwestern State

Unversity matthewhall28@yahoo.com

Thomas Hall University of Tennessee THallJHall@aol.com

Courtney Hamilton University of Georgia courtlh@uga.edu

Matthew Hamm Emory University mjhamm@emory.edu

Zachary Hanif Georgia Institute of Technology

Yineka Hill Albany State University

Zachary Hobby University of Georgia hobby90@uga.edu

Ashley Ingraham Kennesaw State University aingraha@students.Kennesaw.edu

Anna Janulewicz Georgia State University annaj0507@yahoo.com

Tyler Johnson University of Georgia rrjohnson22@bellsouth.net

Ashley Joyner University of Georgia lfjoyner@comcast.net

Hanna Keith University of Georgia hannak@uga.edu

Tara Kellas University of Georgia kitnacat01@hotmail.com

Courtney Kelley Georgia Southern University ckelley5@georgiasouthern.edu

Kevin Krautsack Kennesaw State University kkrautsack@gmail.com

Erin Krueger

Georgia College and State

University erin_krgr@yahoo.com

Matthew Lane Georgia Tech heidy-ho@hotmail.com

Stephanie Lewis Mercer University funkifish05@aol.com

Jessica Louder

Georgia College and State

University louderblouder@aol.com

Jaime Malcom

University of Tennessee-

Chattanooga babiblueyes@charter.net

Andrew Maliszewski Perimeter of Gainesville College

Jeff Marshall

South Dakota School of Mines

and Technology jmarshall@gmail.com

Jena Massey Piedmont College masseytl93@aol.com

Erin McCamant

Savannah College of Art and

Design- Atlanta totally.erin@gmail.com

Jennie Mitchell Iowa Wesleyan College mitchellfc@troup.org

Melissa Morgan University of West Georgia mmorga15@student.highlands.edu

Jerome Nelson Valdosta State University jayy_emil@yahoo.com

Elizabeth Phelps

Georgia College and State

University lilphelpse07@aim.com

Stephen Phillips Clayton State University sphillips8@student.clayton.edu

Adam Podber Arizona State University mpodber@aol.com

Megan Purcell

Georgia College and State

University meganepurcell@yahoo.com

Ansley Riedel Sewanee: University of the South riedeae@sewanee.edu

Scott Ritchey Georgia State University sritchey1@student.gsu.edu

Andrew Robinson Georgia Institute of Technology

Matt Rossino Appalachian State University mr68857@appstate.edu

Anthony Saputo Piedmont College saputoman@gmail.com

Lakeshia Scaife Bethune-Cookman College lakeshia.scaife@cookman.edu

Kayla Shelby University of Tennessee kayla.shelby@gmail.com

Amanda Smith University of Georgia mandy11@uga.edu

Ellen Sykes Auburn University sykesem@auburn.edu

Lauren Tharp ljane@uga.edu

Jared Thomas

Georgia College and State

University benrockyt@bellsouth.net

Emily Thomsen University of Georgia ethom3@uga.edu

Shannan Thomson Georgia State University ladysunshine828@msn.com

Daniel Waite Valdosta State University dwaite@bellsouth.net

Kyle Williams Athens Technical College ronck6565@hotmail.com

Sarah Anderson Wor-Wic Community College nascar31fan@netzero

Brian Buckley Towson University buckleyj@comcast.net

Ross Cochran York College of Pennsylvania rosscochran@yahoo.com

Steven Cohen University of Tampa scohen@ut.edu

Rachael Coombs College of Southern Maryland spoiledangel152002@hotmail.com

Laura Darragh Frederick Community College ldarragh649@myfcc.frederick.edu

Emily Escabi Montgomery College emilyescabi@verizon.net

Nicholas Evans

Delaware College of Art and

Design wuz_poppin_poppy@yahoo.com

Gilles Gibault State University of New York gillagorilla47@gmail.com

Jeffrey Gibson Jr. St. Mary's College of Maryland gbison5@comcast.net

Stacy Gilbert Ithaca College sgilbert1@ithaca.edu

Katie Gonder Salisbury University Kg62710@students.salisbury.edu

David Gorgol davidgorgole@atlanticbb.net

Blake Harris Anne Arundel Community College kharris0628@gmai.com

Roger Hart, Jr. Hardord Community College

Brent Hidey hideys@comcast.net

Alexandra Horkey Salisbury University ah55841@students.salisbury.edu

Amy Knopfmacher Villa Julie College aknopfmacher@hotmail.com

Kelly Kolson Chesnut Hill College kellykolson@gmail.com

Timothy Kwiatkowski

University of MD- Baltimore

County timk1@umbc.edu

Jarrod Lathrop St. Mary's College of Maryland startrekfan2001@hotmail.com

Nickolas Loulou

Embry-Riddle Aeronautical

University diane.loulou@verizon.net

Dana Lowe Salisbury University d153070@students.salisbury.edu

Mario Martinez Elon Unversity mmartinez@gprep.org

Justin McJilton Salisbury University jml5544@salisbury.edu

Nicole Merritt

Philadelphia College of

Osteopathic Medicine NLM1babe@aol.com

Samuel Michalak Allegheny College kemichalak@comcast.net

Daniel Miller Shenandoah University dmille4@towson.edu

Lauren Murphy Towson University

Harshil Patel University of MD, College Park hmpatel324@hotmail.com

Stephen Paul, Jr.

University of Maryland- College

Park lax22middie@hotmail.com

Christopher Petty Anne Arundel Community College japanimanga88@yahoo.com

Erika Prate Salisbury University dprate@comcast.net

Widyasari Putri Montgomery College wputri@montgomerycollege.edu

Danielle Rich Northeastern University DRich71190@aol.com

Jessica Schremp Salisbury University jazzi877@aol.com

Marie Sherouse College of Southern Maryland marie_sherouse@verizon.net

Leah Smith Salisbury University leah_smith_1@yahoo.com

Phil Spinuzza Salisbury University ps18660@students.salisbury.edu

Jennifer Stanton Salisbury University js11943@salisbury.edu

Steven Storck

University of MD, Baltimore

County storck1@umbc.edu

Troy Terawaki Howard Community College kinikiat@msn.com

Eleftheria Trekias Sweet Briar College brunetteprepx3@yahoo.com

Michelle Vistica

University of Maryland- College

Park mich8702@comcast.net

Lauren Weller Frostburg State University lweller0@frostburg.edu

Lindsay Winn Radford University lnwinn@radford.edu

Veronica Adams North Carolina State University vladams@ncsu.edu

Milena Alvarez Elon University milenai@bellsouth.net

Brooke Barton East Carolina University bjb0518@ecu.edu

Megan Bledsoe Cleveland Community College

Katherine Brooks UNC Charlotte

Sarah Brown Surry Community College brownsa@student.surry.edu

Thomas Bugbee North Carolina State University wendyb@ee.rr.com

Brandy Bullock East Caroline University sunflower51889@aol.com

Jordan Bumgarner

Western Piedmont Community

College jorjor06@yahoo.com

Kristen Burke University of NC- Chapel Hill kburke@email.unc.edu

David Busshart University of NC- Wilmington

Jonathan Cave, Jr. Surry Comm. College jiki1965@yahoo.com

Goldie Chandler Meredith College grchandler0326@yahoo.com

Carter Chaney Meredith College cchaney813@northstate.net

Alexander Clark North Carolina State University chamber36@hotmail.com

Jeffrey Cole Lipscomb University colejbolipscomb.edu

Christina Conlin UNC Wilmington suconlin@hughes.net

Lance Crouse Gardner Webb University

Lacy Crye Central Piedmont Comm. College lcrye000@email.cpcc.edu

Ashley DeCelle Appalachian State University ad74708@appstate.edu

Ramona Dickerson Undeclared

Holly Dishen University of NC- Wilmington dishen@charter.net

Allyson Dockery Tri-County Community College

John Douangdara University of North Carolina aznsensation069@yahoo.com

Randall Draughon

University of North Carolina -

Pembroke sleepman6903@yahoo.com

Meghan Dupuis University of South Carolina carolinagurl@yahoo.com

Jessica Earp

Guilford Technical Community

College jsscearp@yahoo.com

Breann Ellington

Guilford Technical Community

College ellinb07@yahoo.com

Jordan Evans Wayne Community College jrdnevans@yahoo.com

Megan Flowers North Carolina State University iluvbeachmusic2@yahoo.com

William Freeman Western Carolina University mfreeman@lcsnc.org

Austin Garrido University of NC Asheville primativea@aol.com

Ashley Gray Meredith College ash_n_g@hotmail.com

Justin Gray Western Carolina University jtg12unc@aol.com

Kali Greene Appalachian State University kaligreene@carolina.rr.com

Kelsea Greene Western Carolina University kelsea_me33@hotmail.com

Terran Greene

University of North Carolina at

Chapel Hill greene@email.unc.edu

Erica Gunter

Guilford Technical Community

College gunternc@yahoo.com

Zachary Hall

UNC Charlotte or UNC

Greensboro hallap@charter.net

Stephanie Harwood Western Carolina University sharwood7@hotmail.com

Jetta Hendrix University of NC- Charlotte jhendr17@uncc.edu

Carolyn Hicks Sweet Briar College carolynhicks19@yahoo.com

Kenna Holtzclaw North Carolina State University kennaholtzclaw@yahoo.com

John Howard, Jr. Pfeiffer University jhoward23@triad.rr.com

Meredith Howell Meredith College wolfpackgirl@suddenlink.net

Stephen Hoyle UNC - Chapel Hill Dental School shole@email.unc.edu

Amanda Hyler

Asheville Buncombe Technical

Community College peacefulmania@gmail.com

Joseph Jackson Winston-Salem State University joejackzz@yahoo.com

Anna Johnson University of NC- Wilmington aej8608@uncw.edu

Ansley Johnson North Carolina State University abjohnso@ncsu.edu

Mark Johnson Appalachian State University ecmsjohnson@nc.rr.com

Zachary Jonas

Carolina's College of Health

Sciences zjigster@yahoo.com

Alexander Jones University of North Carolina chasejones@unc.edu

Ciera Jones North Carolina State University cierajj@bellsouth.net

Janna Jones North Carolina State University janna_e_jones@yahoo.com

Allishia Knotts

American Academy of Dramatic

Arts West knottsa16@yahoo.com

Will Lawson North Carolina State University lawsonwill@wmconnect.com

Matthew Lemon Western Carolina University MLD4604@hotmail.com

Laura Litchfield Western Carolina University little17angelz@ao.com

Robert Loven North Carolina State University rhloven@yahoo.com

Brent Lutz North Carolina State University brentlutz@embaqmail.com

Sarah McKaughn Guilford College bmckau2000@yahoo.com

Kelsey Mills James Sprunt Community College tang_87_05@yahoo.com

Hanna Mixon

University of North Carolina at

Greensboro hannajane07@yahoo.com

Patricia Neal Western Carolina University paneal88@yahoo.com

Tuan Nguyen University of NC- Charlotte gametip@gmail.com

Audrianna Oxedine

University of North Carolina at

Pembroke audry369@yahoo.com

Michael Peeler, Jr NC State University peelerk@bellsouth.net

Draughon Randall

University of North Carolina at

Pembroke sleepman6903@yahoo.com

Joseph Restaino jrestaino89@gmail.com

Denise Savas University of NC- Greensboro d.savas@yahoo.com

Tim Schneider North Carolina State University tjschnei@ncsu.edu

Camden Smith gekooy@msn.com

Jackson Smith University of NC- Greensboro jrsmi22@uncg.edu

Brian Sneed Western Carolina University btsneed1@catamount.wcu.edu

Nicholas Swift

University of North Carolina

Greensboro rswift@triad.rr.com

Brittany Taylor UNC Greensboro jslvyuandme@northstate.net

Robert Thorstad robert_thorstad@caryacademy.org

Kelsey Thrasher kthrasher727@aol.com

Sally Tucker sallyat2@aol.com

David Underwood University of NC- Greensboro drsfunderwood@wave-net.net

Michelle Waters Queens University of Charlotte bmwaters@msn.com

Lindsey Watts

Catawba Valley Community

College dwatts@alexander.k12.nc.us

Kendayl Waugh Lenoir Rhyne University tlwaugh@duke-energy.com

Caleb Williams Catawba Valley Comm.College lwill@charter.net

Matthew Williamson

University of North Carolina -

Greensboro mgwilli2@uncg.edu

Ashley Young Methodist University pirategirl1588@aol.com

Drake Accardi Furman University drake.accardi@furman.edu

Deigha Anderson-Davis Pellissippi State deigha04@yahoo.com

Holly Ballard Trident Tech ssuperstar1314@aol.com

Tiffani Booze Midlands Technical College tsimone21@yahoo.com

Lauren Carroll University of South Carolina l.ault@yahoo.com

Christen Carter

University of South Carolina -

Aiken clcarter@usca.edu

Lee Cates Clemson University lcates@clemson.edu

Blair Cauthen University of South Carolina Cauthebc@mailbox.sc.edu

Aaron Davenport Union University doubledav2002@hotmail.com

Jacob Deason Piedmont Technical College JDeason892007@yahoo.com

Bryant Epps Coastal Carolina University beebumble@aol.com

Kara Frair Winthrop University frairk3@winthrop.edu

Tyesha Gary Claflin University tgary@claflin.edu

Jesse Grant

University of South Carolina -

Columbia grantja2@mailbox.sc.edu

Shana Hamilton Winthrop University phamilto@lcsd.k12.sc.us

Javona Hickman

Horry Georgetown Technical

College

Caitlyn Kirkland dixiegirlkk@aol.com

Jeremy Koenemann University of SC koenema3@msu.edu

Frances Mann Clemson University fmann@clemson.edu

Brooke Morgan Anderson University Flamorgan6@aol.com

Aaron Privett

University of South Carolina -

Upstate arprivett@uscupstate.edu

Jordan Robinson North Greenville University jrobinson50@charter.net

William Smalls, III

Aubrey Strickhouser Midlands Technical College sunchica220@aol.com

Jared Veverka

University of South Carolina-

Upstate jjveverka@uscupstate.edu

David White Covenant College rudy507@yahoo.com

David Williams Clemson University frankofcarolina@yahoo.com

Julia Alderson University of South Carolina soccersmash11@yahoo.com

Lauren Allison James Madison University allisolc@jmu.edu

Ross Andrew

VA Polytechnic Institute & State

Univ randrew@vt.edu

Crystal Bialas Tidewater Community College catbialas@cox.net

Zachary Bowman

Savannah College of Art and

Design jaws01@verizon.net

Joshua Brevard

Virginia Commonwealth

University jtbrevard@verizon.net

Kendra Charles Virginia Tech kmchar@vt.edu

Lydia Chesney Christopher Newport University lydiac010@hotmail.com

Dana Chewning James Madison University

Matthew Cleveland University of VA mac7jb@virginia.edu

Matthew Cline Old Dominion University mclin003@odu.edu

Joseph Copley Tidewater Community College acopley87@yahoo.com

Aubrey Cox

Virginia Commonwealth

University acox3@vcu.edu

Danielle Croke East Carolina University drc0426@ecu.edu

David Dardick

University of North Carolina -

Wilmington daviddardick@yahoo.com

Paul Diorio University of Virginia diorio5@cox.net

Daniel Doherty, Jr. Randolph-Macon College d3potomac@comcast.net

Cody Ellis Virginia Tech sillecody@yahoo.com

Bradley Fagan University of Virginia baf30@virginia.edu

Patrick Folliard James Madison University folliaph@jmu.edu

Chelsea Gonzalez Old Dominion University cgonz004@odu.edu

Maria Hadjikyriakou mhadji91@yahoo.com

Ashley Hall Radford University red_ash37@yahoo.com

Whitney Hancock George Mason University whancock@gmu.edu

Kelly Harris George Mason University kharrisk@gmu.edu

Keith Hetrick sdhetrick@aol.com

Walter Howell Harvard University wehowell@fas.harvard.edu

Kimberly Hurst New River Community College khurst6157@email.vccs.edu

Isra Ibrahim izzy0223_90@hotmail.com

Eric Imhof University of Oklahoma kimhofl@cox.net

Bonnie Koon University of Missouri bmk3k5@mizzou.edu

Patrick Koppenhaver East Carolina University koppenhavers@cox.net

Ian Kraft Randolph-Macon College kraftsix@verizon.net

Elizabeth Madero University of Virginia elizabethmadero@msn.com

Renee Mobley

Virginia Commonwealth

University rmobley@WVEC.com

Caylin Murray James Madison University calein@aol.com

Tina Nguyen Northern VA Community College tnn_86@hotmail.com

Lauren Parker University of Virginia lrp5j@virginia.edu

Lindsey Poli James Madison University lrpoli@cox.net

Amy Priddy James Madison University priddyan@jmu.edu

Brianne Roland Appalachian State University rolandbe@appstate.edu

Matthew Skeens

Mountain Empire Community

College matthew_skeens2000@yahoo.com

Allison Stough Richard Bland College ajsallie@comcast.net

Sarah Swaim East Carolina University starspell75@cox.net

Lacey Sweeney University of Charleston laceysweeney@cc.ucw.edu

Matthew Talbott Virginia Military Institute ftalbott@comcast.net

Emily Thomas University of VA rt7a@virginia.edu

Lauri Vergel Marymount University lauri_vergel@marymount.edu

Natalie Walck The College of William and Mary nmwalc@wm.edu

Christine Wang University of Mary Washington christinewong18@gmail.com

Brianna Wilbur West Virginia Wesleyan wilbur5@cox.net

Ernest Yeatts Liberty University

Kristopher Adame

New River Community &

Technical College jayadame@suddenlink.net

Sarah Church Bluefield State College shimmering_pixie_stick@yahoo.com

Matt Dewitt Fairmont State University t_dewitt@verizon.net

Cari Hendricks mhendric@access.k12.wv.us

Derek Lathey Marshall University lathey5@marshall.edu

Kellie Massey Bluefield State College a00cha@yahoo.com

Heather Owens

West Virginia University at

Parkersburg HeatherOwens0819@yahoo.com

Ashley Preston Concord University

Erica Regester Washington and Lee University regestere@wlu.edu

Jacob Sayre University of Charleston nsayre@localnet.com

Jessica Springman West Virginia University wildhorses218@yahoo.com

Emily Ward West Liberty State University eward@west.liberty.edu

Christopher Wilson WVU Institute of Technology cw258272@aol.com

Natasha Workman Marshall University

David Wray Fairmont State University dwray@fairmontstate.edu