marketing strategies that captivate social media audiences

©2010 Catalyst©2010 Catalyst

Engaging consumers, when and how they want to be communicated with

JULY 6, 2010

Marketing Strategies That Captivate Today’s Social Media Audiences

©2010 Catalyst

2

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

What’s in it for you?

• Clarity:

o The social audience

o Is social new?

o Understanding the social mindset

• Action:

o 5 strategies for captivating your social audience

©2010 Catalyst

3

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

My view into social

• Managed more than $1.5M in digital ad spend on social sites (MySpace,

Facebook, LinkedIn, etc.):

― Purchased Facebook ads back when it was still only college-targeted

• 253 Facebook friends (trending downward)

• 439 LinkedIn connections (100% profile complete)

• Part-time blogger for iMedia Connection and my company site

©2010 Catalyst

4

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

Exciting times in the social space…

• Nearly 50% of US population over age 12 have a personal profile on Facebook,

MySpace or LinkedIn or other social site (Edison Research/Arbitron)

Source: Google AdPlanner

©2010 Catalyst

5

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

Social

Networks

Microblog

Blogs

Video

Pictures

Reviews/Ratings

Bookmark

Location-Based

Social Ecosystem

©2010 Catalyst

6

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

7

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

8

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

Is social new?

• Who really cares what you had for dinner?

©2010 Catalyst

9

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

Social is about conversations

©2010 Catalyst

10

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

So what should you do?

©2010 Catalyst

11

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

Strategy 1: Listen

• Two ears, one mouth

• Invest in a good listening tool:

o Not just financial, but

time & insight as well

©2010 Catalyst

12

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

13

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

Strategy 2: Surround the conversation

• Be where your audience is

communicating

• Make it easier for them to

engage

©2010 Catalyst

14

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

15

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

16

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

17

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

Strategy 3: Facilitate conversation

• Not all conversations happen on Facebook

• Seek out new ways to enable conversation

©2010 Catalyst

18

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

19

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

20

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

Strategy 4: Participate in conversations

©2010 Catalyst

21

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

22

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

23

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

Strategy 5: Engage your fans

• Your fan base, followers, etc., as an addressable audience

©2010 Catalyst

24

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

25

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

©2010 Catalyst

26

Marketing Strategies That Captivate Today's Social Media Audiences

#sm2ROIseries

Lets have a conversation

• Strategies:

o Listen

o Surround

o Facilitate

o Participate

o Engage

Peter Platt

Chief Digital Officer

Catalyst

More questions?

pplatt@catalystinc.com

Get connected:

www.linkedin.com/in/psquared

@peterplatt

Company Info:

www.catalystinc.com

@scienceplussoul