marketing strategy, social content & customer insights to drive the future of content commerce

MARKETING STRATEGY, SOCIAL CONTENT & CUSTOMER INSIGHTS

TO DRIVE THE FUTURE OF CONTENT COMMERCE

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UGC Makes Sense for Marketers

of marketers surveyed say that social user-generated content (UGC) is important to their marketing

73% of marketers use UGC on their website

67%

We spend a lot of time discussing #Retail, #UGC, and #InfluencerMarketing

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###67%

of marketers ask customers to share their love of the brand through photos with hashtags 53%

of all retail purchase decisions are influenced by digital channels

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Overcoming the Challenges with UGC

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Who are my influencers?

How can I drive commerce with UGC?

Can I use their content?

Is it relevant?Is it good quality?

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Solution: Social Content Commerce

Social Content

Social Content

Customers Influencers Ambassadors

Commerce

• Project Plan• Key Success Metrics• Review Influencers• Review Content

PHASE I:Uncover & Understand

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• Customer & Influencer• Ambassador Personas• Prospect Surveys• Legal Compliance• Recruit & Activate• Amplify Content

PHASE II:Identify & Engage

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• Conversion Analysis• Change in Engagement• Change in Buyer Behavior• Return on Investment

PHASE III:Analyze & Measure

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Work with Baesman and ReadyPulse to recruit, activate, amplify, and measure your best customers.

Surround all of this with sound strategy and you’ll be ready to take the #retail world by storm.

Leverage yourbrand ambassadors for relevant and authorized #ugc to drive sales andlaunch new products.

Don’t Leave your Brand Loyalty To Chance.

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Our Partners

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