marketing to tomorrow’s college student dewayne neeley dual credit program specialist western...
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MARKETING TO TOMORROW’S COLLEGE STUDENT
MARKETING TO TOMORROW’S COLLEGE STUDENT
Dewayne Neeley
Dual Credit Program Specialist
Western Kentucky University
Bowling Green, Kentucky
Marketing:
the process or technique of promoting, selling, and distributing a product or service.
(Merriam-Webster)
To the High School
• School/class visits• Informational program brochures• Pens• Student ID cards• Shirts for counselors, teachers• Posters
To the High School
To the Community
• Newspaper ads• Radio spots• Local business journal• Program’s website
To the Community
To the WKU Campus Community
Focus on WKU:Admissions event
To the WKU Campus Community
Tailgate
To the WKU Campus Community
Tailgate
To the Next Level
Dewayne NeeleyDual Credit Program SpecialistWestern Kentucky Universitydewayne.neeley@wku.edu
270-745-2386www.wku.edu/dualcredit
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