marketing your profile uvp palatine library
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Marketing Yourself (UVP) LinkedIn, Twitter,
WordPress, and YouTube
BRUCE BIXLER
Marketing Your Social Media Profile
(Unique Value Position)
Everyone has a personnel (Unique Value Position), but most
people don't manage it
strategically
consistently
effectively
It's important to take control of your (UVP) and the
message it sends, as it will help you distinguish
yourself as an exceptional professional.
©Bruce Bixler bruce@hobknobery.com
Marketing (Unique Value Position) Photo
and Complete Your Personal URL
http://www.linkedin.com/pub/bruce-bixler/16/171/493
http/www.linkedin.com/in/brucebixler49
Change the default URL for your profile to just
your name for LinkedIn and Google SEO
©Bruce Bixler bruce@hobknobery.com
LinkedIn’s default setting is your last job
Marketing: Headline w/Keywords
Marketing Manager at XYZ Company
©Bruce Bixler bruce@hobknobery.com
Marketing: Your Complete Profile
©Bruce Bixler bruce@hobknobery.com
Market (UVP) Your Headline
• Your Headline should include your Unique Value Position using strategic KEYWORDS and your picture.
• Most people have a headline that simply states their
position. But that doesn’t tell people why they should
connect with you. It doesn't tell them how you add
value, and it doesn't tell them how you can solve their
company's problem.
• UVP - You need to learn how to set yourself apart. You
need to prove that you are a thought leader (SME). You
need to show that YOU are the expert.
_______________
©Bruce Bixler bruce@hobknobery.com
Market (UVP) Customize your websites
©Bruce Bixler bruce@hobknobery.com
Marketing (UVP) Customize your websites
©Bruce Bixler bruce@hobknobery.com
Marketing (UVP) Your Summary
– Summary should start with your email address at top.
– Summary paragraph one should be about your Unique Value
Position marketing with what you do (what is it that people
gravitate to you for the answers because no one else can
answer the question) with strategically placed keywords
– Summary paragraph two should be about your UVP or
marketing to showcase how you have added value to
previous companies give a story, SAR. With strategically
placed keywords
– Summary paragraph three should be your UVP marketing
about how you will add value and especially how you will
solve a company’s problem, give them a story, SAR. With
Strategically placed keywords
©Bruce Bixler bruce@hobknobery.com
Marketing (UVP) Join Groups
Join 45 Groups
1) Use the discussions section in groups to showcase
your subject matter expertise.
2) “Like” discussions others have made in the groups.
3) Start your own discussion in groups so you will be
noticed.
4) “Comment about others discussions in groups
©Bruce Bixler bruce@hobknobery.com
Marketing (UVP) Your Updates
• Post applicable (UVP)updates.
• Make sure your status updates reflect the
things/topics for which you want to be known
• Share insights or “on UVP” content 80 percent of the
time and only share your own accomplishments 20
percent of the time
• Share updates that you have customized on LinkedIn
Today.
©Bruce Bixler bruce@hobknobery.com
Marketing (UVP) SlideShare
©Bruce Bixler bruce@hobknobery.com
Marketing (UVP) Skills & Expertise
Endorsements KEYWORDS
©Bruce Bixler bruce@hobknobery.com
Marketing (UVP) Recommendations
©Bruce Bixler bruce@hobknobery.com
Marketing (UVP) Your Twitter
©Bruce Bixler bruce@hobknobery.com
Marketing (UVP) Your Twitter
©Bruce Bixler bruce@hobknobery.com
WordPressMarketing (UVP) Your Blog
©Bruce Bixler bruce@hobknobery.com
YouTubeMarketing (UVP) Your YouTube
©Bruce Bixler bruce@hobknobery.com
Marketing Your Profiles w/LinkedIn
©Bruce Bixler bruce@hobknobery.com
Questions?
©Bruce Bixler bruce@hobknobery.com
THANK YOU
Contact Information
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
www.hobknobery.com
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