marketo big marketing activity coloring book
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this book belongs to
COLORING
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One of the biggest misconceptions in B2B marketing is that you have to take
yourself so seriously all the time and not have any fun. I couldnt disagree
more. Social media and content marketing give marketers more freedom
than ever before to showcase their personalities, put a human face on
their brand, and more effectively spread their marketing messages through
storytelling. Theres no mistaking, its a good time to be a marketer again.
From a content marketing perspective this book may look like a giant pieceof chocolate cake, as in only here to entertain. But, thats the beauty of
content. You cant judge a book by its cover and you may
be pleasantly surprised to find that this coloring book
consists of all the necessary elements of a successful
and valuable piece of content. Its useful, engaging,
entertaining, and most importantly, educational. So sit
back, have fun, and expand your knowledge in b2b
marketing. Well show you some of the most
impactful marketers in the world, b2b
marketing buzzwords, and much more!
I hope you enjoy this book as much we
did putting it together. Heres to my
fellow marketers, lets have some fun!
Jason MillerSocial Media Strategist, MARKETO
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Acquisition
Authentication
email
attachment
blacklist
personalization
optin
deduplication
deliverablility
preferences
subscription
workflow
campaign
unsubscribe
purl
nurturing
list
dkim
content
supression
Help me find
my marketing
buzzwords!
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marketing
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YOU CAN CUT
INTO THE FINGERS
TO MAKE OBJECTS
FIT IN HANDS.
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MATCH EACH PICTURE WITH ITS CORRESPONDING
EVENT BY DRAWING LINES FROM THE STARS TO
EACH DRAWING!
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using the given CONTENT pieces,
assemble a personal landing
page. you may draw your own
logo, hero shot, eTC.
1. Social Sharing
2. Call to Action (CTA)
3. Request for data
4. The Benefits
5. Company / Personal Logo
6. Context of Use
7. Hero Shot
Your very own landing page!Your very own landing page!
GETT ING S TARTE Demail address*
First name*
last name*
business phone*
Company*
department
*RequiredField
55
7
4
66
1
22
3
1.
2.
3.
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CLIENT S WHO USE THIS P RODUCT:
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7
1
KEY
7
landing page
possibilities
Your very own landing page!
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GETTING STARTEDemail address*
First name*
last name*
business phone*
Company*
department
*RequiredField
Social Sharing
Hero shot
CTa button
data request
Company / Personal logo
0.00 / 5.36
CLIENTS WHO USE THIS PRODUCT:
context
of use
the benefitsCUT DIVIDERSto any si ze
desired
Hero shot
headline /
sub-head
keypoints
of product
1.
2.
3.
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WALK THE COMPLICATED PATH
OF GAINING A CLIENTS TRUST
WITH ME.
develop relationship
until sales ready
(email, social, offline)
generate
awareness
and like
FRIEND
SALES LEAD
OPPORTUNITY
CUSTOMER!!
NURTURING
DATABASE
AWARENESS
NAME
ENGAGED
PROSPECT
LEAD
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Match each leader with his
or her book by writing the
authors name under each
writers portrait.
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http://blog.marketo.com/blog/2013/02/the-dawn-of-marketing-automation-video.html
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ACROSS2. advertising expenditure required to obtain each
new sales lead
4. Takes the qualified leads and converts them into
customers
6. a specific event that represents the goal of the
landing page
8. The process of determining the sales readiness of
leads using a pre-determined scoring methodology
and ranking them accordingly
10. really simple syndication
12. a type of marketing characterized by prospects
and customers seeking out and finding companies
rather than vice versa
14. This rate calculates the percentage of Visitors who
enter your website and leave rather than continueviewing other pages within the same site
16. a website on which an individual or group of users
record opinions, information, etc. on a regular basis
17. the advertising cost to reach 1000 viewers
18. a type of web page that a user encounters
after clicking on a link from a search engine,
advertisement, email, or other marketing vehicle
DOWN1. The process of employing different tactics to
improve a business ranking in organic or unpaid
search results to increase conversions
3. a fictional person used to represent a specific
target segment for a company
5. an area where multiple users add, delete, and
edit each others web content
7. Electronic book
9. Content management system
11. The process of building relationships with
qualified prospects, regardless of their timing
to buy, with the goal of earning their business
when they are ready
13. identification of a person or entity that has
the interest and authority to purchase a
product or service
15. the process of transmitting digital data in
a continuous, steady flow, so that it may be
processed and displayed as it is received
17. Cost to an advertiser for each visitor that
takes a specific action
19. Slang term for someone just learning how to
use the Marketo platform
I need help solving
this puzzle so I can
get my content out
at peak interval.
1
5
8
11
12
14
13
9
2 3
4
6
7
10
15
1 2 3
4
5
6
78 9
10
11
12
13
14
15
16
17
18
19
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CONNECT EACH DOT, AND
REVEAL THE HIDDEN IMAGE!
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EMAIL
SURVEYvirtual
series
TV
RADIOTRADE
SHOWBILLBOARD
DIRECT
MAIL
Newsletter
webinar
cant decide what programs
to deploy? use the decision
dice to pick your methods.
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JEREMIAHOWYANG
BRIANSOLIS
DAVIDDAVIDMEERMANMEERMANSCOTTSCOTT
JEREMIAHOWYANG
SETHGODIN
BRIANSOLIS
SETHGODIN
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SOMETHING IS WRONG WITH
THESE PICTURES. HELP ME
FIND ALL TEN DIFFERENCES
BETWEEN THE TWO IMAGES!
Jason Miller
Michael Brenner
Seth Godin
Ann Handley
Tom Skotidas
Doug Kessler
Brian Clark
Scott Monty
CC Chapman
Chris Brogan
Brian Solis
Brian Carter
Jay Baer
amber naslund
Peter Shankman
David Meerman Scott
AMY PORTERFIELD
Jeremiah Owyang
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OFFICIALCERTIFI
CATEOFMARKETERSH
IP
MariaPergolino
Ja
sonMiller
Awarded
for
great
achievement
in
marketing
automationa
mazingness.
Your
CEO
can
rest
easy
knowin
g
that
you
have
completed
the
official
Marketo
Big
Marketing
Acitivity
Coloring
Boo
k
with
style,
ambition
and
a
new
founda
wareness
of
how
fun
it
is
to
be
a
markete
r
again.
Give
yourself
a
hi-five
and
go
make
some
BIG
content
for
yourself!
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the emailmarketingwordfind
ACROSS
2. CPL4. Sales
6. conversion
8. scoring
10. rss
12. inbound
14. bounce
16. blog
17. cpm
18. landing
DOWN
1. seo
3. PERSONa
5. WIKI
7. ebook9. cms
13. lead
15. streaming
17. cpa
19. noob
contentmarketingcrossword
1. system record
2. workflow engine3. extensible network
4. lead management
5. sales insight
6. inbound marketing
7. social marketing
8. closed-loop reporting
9. time-series analytics engine
bonus. marketing automation
marketoplatformword jumble
conference matching
find the difference
revenue cycle maze
DreamforceSAN FRAN, NOVEMBER
Content Marketing WorldCLEVELAND, SEPTEMBER
Search Marketing ExpoSEATTLE, JUNE
Marketo SummitSAN FRAN, APRIL
SXSWAUSTIN, MARCH
MicrosofT CONVERGENCEATLANTA, march
Seth Godin, chris brogan, amber naslund
Sally Hogshead, Guy Kawasaki, Joe Pulizzi, Michael Brito
JOHN JANTSCH, MALCOLM GLADWELL, AMY PORTERFIELD, David Meerman Scott, tim ash
Dave Kerpen, Paul GillIn, C.C. Chapman, Jay Baer, EKATERINA WALTER
mari smith, ARDATH ALBEE, Lee Odden, Brian Carroll, brian carter
Scott StraTten, GARY VAYNERCHUK, ann handley, brian solis, nicHole kelly
THOUGHT LEADER BOOK MATCH UP
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Jason Miller
Jason Miller is the social media strategist at Marketo. He is responsible
for leading the companys social media efforts by increasing engagement,
optimizing for lead generation, and ultimately driving revenue. He is also a
content creator specializing in visual content marketing. Jason previously
worked at Sony Music entertainment developing and executing marketing
campaigns around the biggest names in music. When he is not building
campaigns, writing blogs, and tracking the ROI of social, he is winning
awards as a concert photographer, singing 80s hair metal Karaoke, and
winning at Seinfeld trivia.
maria pergolino
Maria Pergolino recently joined Apttus as Vice President of Marketing,
after almost four years with the fast growing Marketing Automation
company, Marketo. As a key leader and early stage member of the Marketo
Marketing team, Maria brings to Apttus deep domain expertise in marketing
automation, campaign optimization, inbound and social media marketing.
Marketo
Marketo provides easy and powerful marketing automation software with
everything a marketer needs: email, social, analytics, lead management,
and more. Marketo builds the marketing automation software that makes
this possible, effective, and dare I say it, even fun!
- PHIL FERNANDEZ, PRESIDENT & CEO
SCORCH
A DIGITAL MARKETING AGENCY LOCATED IN ST. LOUIS, MISSOURI THAT FUELS BRAND
ACTIVATION FOR MARKETO. CHRIS BUEHLER AND RYAN CARROLL COLLABORATED WITH
ILLUSTRATOR ANDY BEYER TO DESIGN AND CREATE THE MARKETO BIG MARKETING
ACTIVITY COLORING BOOK.
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Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful andcomplete marketing software that propels fast-growing
small companies and global enterprises alike. Marketos
marketing automation and sales effectiveness software
including the worlds first integrated solution for social
marketing automation streamlines marketing processes,
delivers more campaigns, generates more win-ready leads,
and dramatically improves sales performance. With proven
technology, comprehensive services and expert guidance,
Marketo helps thousands of companies around the world
turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling
explosive growth, Marketo was recently named one ofAmericas Most Promising Companies by Forbes, the #1
Marketing Software Vendor on the INC 500, and the #1
fastest-growing private company of 2011 by the Silicon
Valley Business Journal. In both 2011 and 2012 the com-
pany received the CRM Market Leaders Awards Winner for
Marketing Solutions by CRM Magazine. Salesforce.com
customers also honored the company with two AppEx-
change Best of 11 Awards, for Best Marketing Automation
Solution and Best Chatter Exchange.
About Marketo
U.S.A. Headquarters
901 Mariners Island Blvd, Suite 200
San Mateo, CA 94402
Tel: + 650.376.2300
Fax: + 650.376.2331
www.marketo.com
blog.marketo.com
www.twitter.com/marketo
EMEA Ltd.
Cairn House
South County Business Park
Leopardstown
Dublin 18, Ireland
Tel: + 353.1.242.3000
ANZ
Marketo Australia Pty Ltd
Level 1
435a-437 Kent Street
Sydney
NSW 2000
Australia
Toll Free AU: +61 1800 352 270
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