marko zoric - youtube on a plate
Post on 14-Apr-2017
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On A Plate
What’s on the menu?StarterMain Course
Dessert
What is YouTube?
Why YouTube?
Starter
BBC News weekly global audience =306m
Engage with 18-34 yo off platform
24 YouTube channels in 20 languages
Main Course
Know your audience & make YouTube work for you
Our YouTube audience is young with littletime so we need to grab their attentionwith innovative content, informal tone and a variety of new formats.
Radio Visualisation
Video Innovation (360 video)
Mobile first/social repurposing
Archive
Dessert
What has been the impact?
Doggy Bag (Food for thought)
● Stay true to your brand● Be consistent & committed● Listen to your audience● Innovate don’t imitate
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