maruti suzuki brijesh

BY: BRIJESH YADAV MBA +PGDBM

TAXILA BUSINESS SCHOOL

VISION STATEMENT

• “THE LEADERS IN THE INDIAN AUTOMOBILE INDUSTRY ,CREATING CUSTOMER DELIGHT & SHAREHOLDERS WEALTH;A PRIDE OF INDIA.”

CORE VALUES

CUSTOMER OBESSION

FAST, FLEXIBILE AND FAST MOVER

INNOVATION & CREATIVITY

NETWORKING & PARTNERSHIP

OPENESS & LEARNING

PRODUCTS OF MARUTI SUZUKI

1983 1984 1985 1999

2000 2005 2007 2007

2008 2008 2009

2010 2010 2012

IMPORTED MODELS

2007 2011

DISCOUNTED MODELS

1993 TO 2006 1994 TO 2008

1997 TO 2007 2001 TO 2010

SWOT ANALYSIS • STRENGTH

BRAND VALUE

PRODUCT PORTFOLIO

LARGEST NETWORK OF DEALERS

SERVICE

• WEAKNESS

NO SUV SEGMENT

GOVERNMENT INTERVENTION

TRADE UNION

LOW INTERIOR QUALITY

• OPPORTUNITIES

LPG VERSION

CAN START R & D

EXPORT QUALITY

ECONOMIC GROWTH

• THREAT

• COMPETITORS

• DECLINE MARKET SHARE

• HIKE IN OIL PRICES

COMPETITORS

WHY MARUTI NEEDS MANESAR

• NEARLY 80% OF PARTS USED IN MAKING A CAR ARE SOURCED FROM VENDORS.

• THE SUPPORTING INFRASTRUCTURE MARUTI HAS BUILT IS IMPOSSIBLE TO REPLICATE IN A SHORT PERIOD.

• SHORATAGE OF SKILLED LABOUR IN GUJRAT .

WHY MARUTI STUCK TO MANESAR

EXHAUST: COMPONENETS ARE

SUPPLIED BY FMI AUTOMOTIVE FROM IT’S MANESAR UNIT

RADIATORS: ARE

SUPPLIED BY CLIMATE

SYSTEM INDIA FROM ITS

FACTORY AT BHIWADI

GLASS:FRONT ,REAR,SIDE WINDOW IS

SUPPLIED BY AIS, WHICH HAS PLANT

IN MANESAR

SEATS: ARE SUPPLIED BY

BHARAT SEATS, WHICH HAS

THREE FACTORIES IN

GURGAON

STEERING SYSTEM:AND

AXLES ARE SUPPLIED BY SONA

KOYO FROM ITS PLANT IN GURGAON

ELECTRONIC CONTROL UNIT:IS MADE

BY DENSO HARYANA AT A

PLANT IN GURGAON

DEMANDS OF WORKERS

INCREASE IN BASIC SALARY

A MONTHLY CONVEYANCE ALLOWANCE

A LAUNDARY AALOWANCE

A GIFT WITH EVERY NEW CAR LAUNCH

HOUSE FOR EVRY WORKER

Thank you