maslow's hierarchy of needs for making better advertising

Maslow’s Hierarchy of needs.

Maslow’s Hierarchy of needs.1. Physiological needs: hunger, thirst, warmth, pain avoidance,

sexual release2. Safety needs: housing, clothing, financial and physical activity3. Love and belongingness needs: social acceptance and

personal intimacy4. Esteem needs: feelings of adequacy and achievement, approval,

prestige, social status5. Self-actualization needs: the need to understand, cognitively

and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

Maslow’s Hierarchy: basic need

1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release

Take the highest ground

● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status

● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

Maslow’s Hierarchy: basic needs

1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release

Take the highest ground

● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status

● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential