mastering the first impression - ncoa · lessons learned in health promotion marketing claire...
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Mastering the First Impression:Lessons Learned in Health Promotion Marketing
Claire Dowers-Nichols, MS
Associate Director
Oklahoma Healthy Aging Initiative
The Oklahoma Healthy Aging Initiative is a program of the Donald W. Reynolds Department of Geriatric Medicine and made possible by a
grant from the Donald. W. Reynolds Foundation
2014
Geographical Growth of Education Programs
2015
2016 2017
Real People, Real Stories
Consistent Branding
Online Presence
• Search Engine Optimization
• Dynamic Content
• Google AdWords
Social Media
• Targeting, boosting
• Engagement levels
• Prime time
Paid Advertising
• Outdoor advertising
• Movie theaters
• Vehicle wraps
• Table top ads
• NPR stations
Outreach
• Brief introductory sessions
• Demonstrations
• Work through local champions and volunteers
• Constant Contact email marketing
• Outreach tools – Rx Pad, Self Assessment
For More Information
Claire Dowers-Nichols
claire-dowers@ouhsc.edu
405.271.3450 office
Ohai.org
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