mastering the mobile mind shift

MASTERING THE MOBILITY ZONEBARKLEY’S I.T. CONNECTIONS

I.T. IS A TEAM GAME.

To get up to speed on mobility, I’ve recruited Ted Schadler, VP at Forrester.

PEOPLE DEMAND MORE FROM THEIR MOBILE EXPERIENCES. TED SCHADLER

VP at Forrester

THEY EXPECT ANY SERVICE OR INFORMATION TO BE READY

AT THEIR FINGERTIPS.TED SCHADLERVP at Forrester

WE CALL THIS THE MOBILE MIND SHIFT.

TED SCHADLERVP at Forrester

The increase in users of networking, researching and shopping apps within the past year.1

25%

9 0 5 million

The expected number of tablets to be in use worldwide by 2017.1

If your company’s mobile experience doesn’t measure up

YOU WILL LOSE CUSTOMERS.

I DON’T LIKE TO LOSE, TED.

LET ME BREAK IT DOWN FOR YOU.

I KNOW, CHARLES.

MOBILE USERS FALL INTO 2 GROUPS:

VS.UNSHIFTEDThis older, less tech-savvy group has just begun taking advantage of mobile access.

SHIFTEDThis younger group has lofty expectations for the mobile experiences companies offer them.

22% of U.S. adults.2 78% of U.S. adults.2

VS.

The unshifted segment is shrinking.

The shifted segment is GROWING.

IT’S UP TO I.T. to help deliver seamless mobile experiences for this new breed of mobile users.

Apps that are integrated with an organization’s back-end infrastructure can cost 10 to 20 times more than one-off apps.2

VS.

THE

CHA

LLEN

GE

I used my back end to put up some big numbers throughout my career.

THE

CHA

LLEN

GE

ReboundsPoints

NUMBERS DON’T LIE, CHARLES.

TED SCHADLER

VP at Forre

ster

Investing in back-end tech infrastructure is money well spent.

TED SCHADLER

VP at Forre

ster

The lack of proper IT infrastructure can…

The lack of proper IT infrastructure can…

cost your company more money in the long run

The lack of proper IT infrastructure can…

cost your company more money in the long run

and damage your relationship with clients.

ALWAYS LOOK AHEAD

Take the steps needed to ensure that your infrastructure is built for the future demands of mobility.

Learn how you can optimize your data center for current and upcoming mobility needs at CDW.io/dconow

THE MOBILEMIND SHIFT

THE MOBILEMIND SHIFT

Read an executive summary of Forrester’s article on how to deal with the Mobile Mind Shift.

VIEW ARTICLE AT CDW.io/mindshift

Purchase is required to read the full article.

1 Forrester Report, Benchmarking Mobile Engagement: Consumers and Employees Outpace CIOs’ Readiness, May 9, 2013

2 Forrester Report, The Mobile Mind Shift Index, April 19, 2013