mati business event july 2015

@shari_pw

@shari_pw

Who Am I? Digital Marketing

Consultant – loves getting hands on with startups

I love baking! It’s therapy. I dislike doing dishes and am forever looking for the perfect bag…

@shari_pw

5 Reasons

1.Business Opportunity2.Brand Building 3.Marketing 4.Knowing your customer 5.Measurability

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Meet Jack and Jill

People

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Who are they? How old are they? What do they like? What don’t they like?

What do they need – solve their problem Where do they spend their money? Where do they hang out (online and offline)?

People

My Name Is And I Am….

@shari_pw

What Does Your Business Need?

Bring users into your website /blog/listing

Credibility - Visibility Build brand awareness on

the web Stay connected to your

audience Customer service Bottom line: Increase your company sales

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Create Experiences

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Multi Channel Rent and Own

Technology

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Where to “Profile”

A personal website - Your Own Place on the Web LinkedIn - Your Experience and Endorsements

Online Instagram – Visualize your brand Pinterest – Drives targeted traffic to your website Google+ - Conquering Search and Social at the

Same Time Twitter - Making Waves in 140 Characters or Less Facebook - Keep it family rated

@shari_pw

Own Your Real Estate

Website: This is your most important digital channel and the place where your online clients will learn the most about you.

Easy to understand content needs to be updated regularly with the whole site mobile optimized too, meaning it can be viewed on any device.

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Basics

Website description – clear Landing pages should have one clear idea and a

call to action Testimonials – Media references Amazing images – Strong Copy! Important information above the fold Responsiveness SEO – titles, meta description, headings, image

alts

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Make it Easy

Bulleted Lists Short Paragraphs Subheadings Numbers & symbols (see what I did there?) Bolded Words (Things in parenthesis, even unnecessary

things) Periods. In. Random. Places.

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Content Marketing

Create a blog. Write about a specific area Don’t post about yourself but about what you have

learned Quality over Quantity Post regularly – pick a schedule Create guides, mini books – it pays off! Reuse your content on other platforms – blogs to

SlideShare or YouTube Create a mailing list for people who read your blog

@shari_pw

Video Video: A video on your website gives your firm a personality and

allows you to get across information that isn’t always easy with text alone. It also keeps people on your homepage for longer which means your clients are more likely to get in touch and become a paying client.

http://www.mobilemarketingwatch.com/infographic-engaging-your-customers-with-digital-content-in-2014-38337/

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“Social is how customers hear about you,

search is how they find you, and content is how they qualify

you.”

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@shari_pw

Really – How?RESEARCH LISTEN FOLLOW GO Research – which social media

platforms will work for you (Facebook – LinkedIn – Twitter – Pinterest- Website – Blog- App).

Research, Listen and understand (listen to what your target is saying about your business, understand who's talking about you and who is not.

Follow people of common interests – start a discussion – share content that your target audience will find useful hit them in the gut with emotion.

Go!

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53% of people on Twitter recommend products in their Tweets

90% of people trust online recommendations from people they know

Don’t make assumptions on what the client wants

Know your competition Scale MEASURE

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Research

GREAT TOOLS Google Analytics Google Adwords Keyword planner Google alerts Social Mention Twtrland (Klear) Swayy

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Which Social Network Drives the Most Traffic?

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Where is your Blog?

B2C companies that blog generate 88% more leads per month than those who do not! (source: Hubspot)

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Twitter 42% of companies have acquired a customer via Twitter” Twitter is not a technology, it’s a conversation and it’s happening with or without you! Use your real estate – cover image, bio, short description, call to action, links, custom

background Include keywords in your bio (a word that reflects your business) 160 Characters

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@shari_pw

Twitter

Remember you want people to RT your tweets keep them short! 120-130 characters

Include links – measure them! Build lists – listen, tweet, follow Use tools – TweetDeck,

Hootsuite, SocialSprout, Buffer

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@shari_pw

Facebook

Who do you want to talk to? Who is your target market

Where do they live How old are they Family status Hobbies Industry Financial status

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Facebook Get found! Connect and engage Create Engaging CONTENT Create a community Promote Customer service Be interactive, fun and helpful, give

tips, advice that are related to your product or service

Give! Perks – fans love perks! Industry News – keep everyone

updated about the niche Measure!

@shari_pw Facebook - Prepare a budget

Ads! It’s the way to go if you want your FB Page to show up on the news feed!

Different types of ads: Likes Engagement Events and RSVP Landing pages

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Talk to People

Join groups and communities Search for influencers Search Hashtags

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Google +

It isn’t just another network – it’s Google! Communities Search Results In many industries (e.g. technology, traveling, business,

marketing), it’s definitely worth investing your time in building up your Google Plus account.

It is a valuable connection and reputation building platform. Google Plus, like any other platform can bring in valuable business relationships, citations, traffic, brand exposure etc.

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Pinterest

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Instagram

Design Images to Grab Attention Lighting and filters ++++

Tell a Story Add Relevant

Hashtags Use a Call to Action

https://instagram.com/p/39OA7ew0Ya/?taken-by=petitgateau1

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Let’s Build Your Profile

Consistency is a key part of recognition and success. Use your company’s traditional logo or a variation of its design for each of your social profile pictures to maintain online brand recognition.

Choose your fonts and colors carefully!

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IMAGES Up to 90% of information transmitted to the brain is visual, so it’s no surprise that people respond well to great design.

Source: Social Media Examiner.

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Let’s Build Your Profile

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Where is your Branding Book?

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Images Rule

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Use Canva.com

You can thank me later…. You’re welcome!

@shari_pw

Writing a Profile Keywords While this could actually be folded into the previous point, its importance warrants one all of

its own. Keywords are the key to maximizing your bio through SEO, or search engine optimization. Good keywords means more people will find your bio.

Length Not all social media bios provide you with the same amount of space. As such, creating bios in

different lengths will ensure that you have each site covered effectively. Check…and Recheck! Nothing screams unprofessional more than a misspelled word or incorrect punctuation, in

terms of the business world. As a result, never post your bio until you have had the chance too look it over and make sure there are no mistakes. As stated previously, given how many people are vying for the same business, you really do only have that one shot to make a good first impression.

A killer social media bio is an excellent way to get your foot in the door in today’s connected business world. Have a suggestion on how to write an even better social media bio? Let us know in the Comments section below!

- See more at: http://growingsocialmedia.com/write-killer-bio-social-media-profiles/#sthash.IN3DPUld.dpuf

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Cheat Sheet

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Take Away

Twitter Build Relationships Listen for comments about

you Respond to comments Ask questions Post links to things people

would find interesting ReTweet messages use it for Customer service Don’t Spam

Facebook Give it away! Don’t automate

everything! Use images and video Check your insights

often

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Blog Objectives• Increase brand awareness• Increase thought leadership throughout your industry• Encourage comments and engagement• Lead generation through blog subscription• External linkingAction Items√√ Choose managing editor to own the blog√√ Choose a blogging platform√√ Create an internal blog evangelist program to getemployees to contribute√√ Decide on a weekly cadence√√ Recruit guest bloggers√√ Add social sharing icons√√ Add a Tweet This button√√ Promote each blog on social channels

BLOGKey Metrics• X number of posts• X number of bloggers• X number of social shares• Audience growth—unique and return visitors• Conversions• Subscriber growth• Inbound links• Directory listings for infographics• SEO improvement

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Twitter Objectives• Brand awareness and engagement• Lead generation or customer acquisition• Share a mix of relevant links, blog posts, and engaging content• Segment influencers and create lists• Communicate issues from social media to support team andensure follow-up• Listen and respond to relevant conversations• Build reputationAction Items√√ Utilize promoted tweets and pinned tweets√√ Set up Twitter Lead Generation cards

Key Metrics• X number of posts• Followers• Mentions• Retweets• Number of lists• Hashtag usage• Influence of Twitter followers• Lead generation orcustomer acquisition• Referring traffic• Favorited tweets

@shari_pw

Google - Pinterest GOOGLE+Objectives• Brand awareness and engagement• Lead generation or customer acquisition• Share a mix of relevant links, blog posts, and engaging contentAction Items√√ Optimize for SEO and set up Google √√ Create and promote upcoming events√√ Utilize Google+ hangoutsKey Metrics• X number of posts• Google+ circle adds/follows• Google+ mentions• Google +1• Referring traffic

PINTERESTObjectives• Brand awareness and engagement• Lead generation or customer acquisition• Share a mix of relevant imagery—both brand-related and funAction Items√√ Create boards leveraging both content and company culture√√ Follow other businesses, thought leaders, customers, and partnersKey Metrics• Pins• Repins• Followers• Purchases from pin• Referring traffic

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YOUTUBE, VIMEO, VINE, INSTAGRAM VIDEO, LIVE STREAMING (MEERKAT)

Objectives• Brand awareness and engagement• Viral sharing• Showcase company culture• Post product videos and demos• Create a video series to shareAction Items√√ Determine ownership of video execution√√ Choose a production agency√√ Determine distribution channels√√ Create social strategy for promotion√√ Get customers, partners, and influencers involved in video creationKey Metrics• Views• Shares• Referral traffic• Pages ranking on key terms from YouTube

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Get a Smartphone.

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Let’s Review

Start with Business Define your Business Set your goal Who are your customers Marketing and messaging Social Media Find your Audience and Listen Who are your influencers Create a content strategy Implementation Measure and Improve

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Resources and Thanks http://distributedmarketing.org http://www.marveo.com http://blog.hubspot.com/ http://pandodaily.com/2012/12/25/the-best-online-ads-of-2012-werent-ads/ www.dove.com www.nike.com http://growingsocialmedia.com/

@shari_pw

You Can Find Me Here:

www.Shar-i.com About.me/ShariWrightPilo Twitter: shari_pw Facebook/shariwrightpilo Pinterest: https://www.pinterest.com/shariwright/ LinkedIn: il.linkedin.com/in/shariwrightpilo/ Email: sharipilo@gmail.com

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Thank You