matrix promotions august 2012
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Promotions August ‘10
PromotionsAugust 2012PromotionsAugust 2012
August Presenter 2012 AW.indd 1 18/07/2012 16:26
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SOLD OUT
1
NEW
July Presenter 2012 v7.indd 3 30/05/2012 16:03
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NEW
Did you know…
Over 92%* of women would like their hair to be:
3 Shinier 3 Softer3 More manageable 3 Less frizzy3 Easier to detangle 3 Less dry
Shine is the # 1 reason why women buy haircare products?*
imagine... meeting their needs with the power of nature.
*Kantar World Panel (KWP) Usage TOTAL haircare 12 m/e December 2011.
would like their hair
meeting their needs with the power of nature.
July Presenter 2012 v7.indd 4 30/05/2012 16:03
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Biolage introduces Nature's Most Precious Essence - Moringa
Known in Africa as the ‘tree that never dies’, because of its ability to survive the harshest African deserts. Moringa Oil is obtained by pressing the seeds of the Moringa Tree.
imagine...what it can do for your client’s hair.
MORINGA OIL BLEND
• Known for its abundant and potent antioxidants.
• Shields hair against dulling impurities.
• Replenishes dull and lacklustre hair.
The Moringa Tree is native to Africa, Egypt and India.
July Presenter 2012 v7.indd 5 30/05/2012 16:03
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OIL RITUAL MASQUE
150ml
dna ssentfos ,enihs yssolg serotseR •manageability to stressed strands.
riah sneklis taht tnemhsinelper liO •without silicones.
.esae htiw sezzirfed dna selgnateD •
MICRO-OIL SHAMPOO
250ml, 1000ml
sesnaelc rehtal hcir suoiruxul A •impurities.
sehsiruon dnelb lio-orcim thgiewthgil A •hair leaving it healthy-looking.
,htooms rof tnemhsinelper sselthgieW •shiny and silky results.
CLEANSE CONDITION
Paraben-free. Paraben-free, silicone-free.
NEW
July Presenter 2012 v7.indd 6 30/05/2012 16:04
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REPLENiSHiNG TREATMENT
92ml
• Replenishes, shields and protects against environmental aggressors.
• Softens, tames frizz and adds control.• Exquisite shine without build-up.
DEEP REPLENiSHiNG TREATMENT10 x 10ml
• Provides the ultimate in-salon deep conditioning treatment.
• Use as part of the Exquisite Shine Ritual, as a luxurious hot oil service.
CARE iN-SALON
THiS iS SHiNE REDEFiNED.EXQUISITE WEIGHTLESS NOURISHMENT.iMAGiNE...iNTENSE SOFTNESS WiTHOUT BUiLD-UP.
NEWExquisite Shine Ritual
imagine...a hot oil ritual offering you exquisite shine. Offer your clients the New Exquisite Shine Ritual.
July Presenter 2012 v7.indd 7 30/05/2012 16:04
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NEW
Our Exquisite launch…
As seen in the following titles:
Visit www.matrixhaircare.co.uk to discover the secrets of the Exquisite Oil range!
Why not join us on Facebook to win free Exquisite Oil samples?*
Want to learn more about Exquisite Oil?
Watch our new video on YouTube for the latest tips.
Join us on Facebook/matrixhaircare
Follow us on Twitter/matrixhaircare
Subscribe to our videos/matrixhaircareuk
*Terms and Conditions apply.
*
5ml Sample(not to scale)
July Presenter 2012 v7.indd 8 30/05/2012 16:04
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Make your salon Exquisite
BRAND COMMUNICATION
A2 BioServices Step by Step Poster
Exquisite OilFull Range Display
Replenishing TreatmentHero Display
EDUCATION
Exquisite Shine Ritual Brush & Bowl
BRAND COMMUNICATION
Exquisite Oil Replenishing Treatment
Biolage Stylist Handbook
A1 Exquisite Oil Double Sided Poster Exquisite Shine Ritual Totem
July Presenter 2012 v7.indd 9 30/05/2012 16:04
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DEAL 1: BUY6 x NEW Micro-Oil Shampoo 250ml
6 x NEW Oil Ritual Masque 150ml
8 x NEW Replenishing Treatment 92ml
4 x NEW Deep Replenishing Treatment 10x10ml
Total Price:
NEW
July Presenter 2012 v7.indd 10 30/05/2012 16:04
£201.709
*All deals and stock subject to regional availability. Whilst stocks last.
DEAL 1: RECEIVE FREE*
Worth: £55.11
1 x 1 x 1 x
A1 Exquisite Oil Double Sided Poster
1 x1 x 1 x
Exquisite Shine Ritual Totem Biolage Stylist Handbook
Exquisite OilFull Range Display
Replenishing TreatmentHero Display
Exquisite Shine Ritual Brush & Bowl
NEW Micro-OilShampoo 1L
2 x 1 x 2 x 1 x
NEW Oil RitualMasque 150ml
NEW ReplenishingTreatment 92ml
1 Litre Pump
A2 BioServices Step by Step Poster
1 x
July Presenter 2012 v7.indd 11 30/05/2012 16:04
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DEAL 2: BUY4 x NEW Micro-Oil Shampoo 250ml
4 x NEW Oil Ritual Masque 150ml
4 x NEW Replenishing Treatment 92ml
2 x NEW Deep Replenishing Treatment 10x10ml
Total Price: £99.86
NEW
July Presenter 2012 v7.indd 12 30/05/2012 16:04
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*All deals and stock subject to regional availability. Whilst stocks last.
DEAL 2: RECEIVE FREE*
Worth: £36.78
1 x 1 x 1 x
A1 Exquisite Oil Double Sided Poster
1 x1 x
Exquisite Shine Ritual Totem
1 x 1 x 1 x 1 x
Exquisite OilFull Range Display
Replenishing TreatmentHero Display
1 Litre PumpNEW Micro-OilShampoo 1L
NEW Oil RitualMasque 150ml
NEW ReplenishingTreatment 92ml
Exquisite Shine Ritual Brush & Bowl
A2 BioServices Step by Step Poster
1 x
July Presenter 2012 v7.indd 13 30/05/2012 16:04
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DEAL 3: BUY
*All deals and stock subject to regional availability. Whilst stocks last.
Worth: £16.16
NEW
Total Price: £48.48
2 x
Replenishing TreatmentHero Display
NEW ReplenishingTreatment 92ml
DEAL 3: RECEIVE FREE*
A2 BioServices Step by Step Poster
1 x 1 x
6 x
NEW ReplenishingTreatment 92ml
July Presenter 2012 v7.indd 14 30/05/2012 16:04
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NEW CERA-REPAIR RELAUNCH
January Sales Presenter v6.indd 3 12/12/2011 15:48
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imagine…giving your salon a unique service difference
Everyday, women experience many factors that ultimately damage their hair cuticles.
Introducing NEW Cera-Repair powered by Matrix science and nature’s botanicals.
imagine a salon service experience to address these client needs.
Heat-styling rituals
over-processed services
Stress & environmentalaggressors
January Sales Presenter v6.indd 4 12/12/2011 15:48
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imagine…our Cera-Repair treatments just got even better
NEW paraben-free formulas contain patented ceramide technology with conditioning emollients.
+
=
CERAMiDE a natural, pliable, intercellular substance that binds individual cuticles and all 6-10 layers of the cuticle structure together†
CoNDiTioNiNg EMolliENTS are softening and smoothing agents used to correct dryness and scaling.
STRENgTHENED AND CoNDiTioNED HAiR
• paraben-free
• synthetic dye-free
• eco-packaging††
NEW Cera-Repair gives your clients hair that is even
✓ Stronger
✓ More Resilient
✓ Healthier-looking
†A sealed cuticle has important benefi ts including: • A protected cortex, which prevents split ends• A structurally strong, very shiny, very healthy strand of hair • Hair that is more manageable and less affected by humidity ††PE (polyethylene) tubes, a form of PCR (Post Consumer Recycled ) content.
January Sales Presenter v6.indd 5 12/12/2011 15:48
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The Science of NEW Cera-Repair Customised for every hair type by balancing conditioning vs strengthening*
* This chart illustrates the relative role of cosmetic conditioning agents and strenthening ceramide in the formulas. It is not intended to be an actual refl ection of ingredient levels.
hydrathérapie for extra conditioning
fortethérapie for extra strengthening
colorcarethérapie for a balance of both
CoNDiTioNiNg
STRENgTHENiNg
CoNDiTioNiNg
STRENgTHENiNg
CoNDiTioNiNg
STRENgTHENiNg
January Sales Presenter v6.indd 6 12/12/2011 15:48
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imagine…giving your salon a unique service difference
Maximise...
YouRAvERAgE
SERviCE bill
YouRprofessional
difference
YouRCliENT loYAlTY
& SERviCEDEligHT
...by introducing Cera-Repair in your salon
January Sales Presenter v6.indd 7 12/12/2011 15:48
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Introducing The BioserviceOne Service. A bespoke haircare experience.
HAiR NEEDSCoNSulTATioN
bACK WASH/CHAiRTAKE HoME
CoNvERSATioNCliENT HoME
RouTiNE
2 MiNS 1 MiNS
✓ Identify your client haircare needs
✓ Give an expert, tailor-made advice
✓ Wash hair and towel dry
✓ Apply one full dose of Cera-Repair, section by section, and massage into hair
✓ Leave treatment on hair for up to 5 minutes, then rinse thoroughly. Style as usual
✓ Once the service is complete, remind the client of the products you used
✓ Create a bespoke home care plan for every client
LAUNCH SUPPORT EDUCATION
Biolage Thérapies – The Complete Service• Suitable for Biolage users
• Educates on the benefits of offering a treatment service in your salon
• Shows you how to execute the complete Biolage Thérapies service
• Interactive theory sharing format
Duration: 3 hoursValue: £35 / €50, free to Matrix Biolage stockists
0-5 MiNS
Biolage Thérapies – The Complete Service• Suitable for Biolage users
• Educates on the benefits of offering a treatment service in your salon
• Shows you how to execute the complete Biolage Thérapies service
• Interactive theory sharing format
Duration:Value:
UNLIMITED FREE EDUC ATION
January Sales Presenter v6.indd 8 12/12/2011 15:48
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• Offer detailed treatment information• An opportunity to build in homecare• Display at the Styling Station
• Offer a bespoke hair care plan• Easy to use• Offer to every client
every time
• Advertise your treatments• Bespoke pricing for your salon• Display in Reception /
Waiting area
Maximise The Bioservice In Salon
New Service Menu
New bioServiceConsultation Card
New Reception Display Card
January Sales Presenter v6.indd 9 12/12/2011 15:48
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2 x NEW Hydrathérapie Cera-Repair 10x10 ml 2 x NEW Fortethérapie Cera-Repair 10x10 ml 2 x NEW Colorcarethérapie Cera-Repair 10x10 ml 6 x Any Biolage Back Wash
DEAL 1: BUY
†PE (polyethylene) tubes, a form of PCR (Post Consumer Recycled) content.
Total price:
• paraben-free
• synthetic dye-free
• eco-packaging†
†PE (polyethylene) tubes, a form of PCR (Post Consumer Recycled) content.
• synthetic dye-free
January Sales Presenter v6.indd 10 12/12/2011 15:48
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DEAL 1: RECEIVE FREE*
2X 3X
1X 2X 50X
Any Biolage Back Wash
Reception Display Card
Service Menus Consultation Cards
NEW Forte Cera-Repair 10 x 10 ml
free stock Value:
*All deals and stock subject to regional availability. Whilst stock last.
January Sales Presenter v6.indd 11 12/12/2011 15:48
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2 x NEW Hydrathérapie Cera-Repair 10x10 ml 1 x NEW Fortethérapie Cera-Repair 10x10 ml 1 x NEW Colorcarethérapie Cera-Repair 10x10 ml
DEAL 2: BUY
*All deals and stock subject to regional availability. Whilst stock last.
Total price:
DEAL 2: RECEIVE FREE*
free stock Value:
1X 1X 25X
Service Menu Consultation CardsNEW Forte Cera-Repair 10 x 10 ml
January Sales Presenter v6.indd 12 12/12/2011 15:48
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Limited Edition Supersize Miracles
August Presenter 2012 AW.indd 17 18/07/2012 16:30
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Size DOES Matter…
*Limited Edition Supersize Miracles are available across, Miracle Treat 12™ Lotion Spray, Silk Wonder™ Smoothing Oil and Moisture Cure™ 2-Phase Treatment. Subject to availability. Whilst stocks last. All retail sizes still remain available in the catalogue.
™
SUPERSIZE your savings with Limited Edition professional sized miracles* for your back wash and styling stations.
More blow-dries per bottle = more profi t!
Miracle Treat 12™Lotion Spray
Silk Wonder™Smoothing Oil
Moisture Cure™2-Phase Treatment
150ml89ml150ml
LIMITED EDITION 500ml LIMITED EDITION
250mlLIMITED EDITION 400ml
August Presenter 2012 AW.indd 18 18/07/2012 16:30
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FOR SALES PRESENTER USE ONLYSources: newstylishfashion.net, clichemag.com, fanpop.com
Vibrant VixenInspired by Florence Welsh
Hair Type: Colour-treatedDesired Results: Colour protection + Condition
Prep with: Miracle Treat 12™ Lotion Spray
Sleek ChicInspired by Kim KardashianHair Type: Frizzy, CoarseDesired Results: Smoothness + Shine Finish with: Silk Wonder™ Smoothing Oil
Glistening GoddessInspired by Pixie LottHair Type: Dry, FineDesired Results: Softness + ShinePrep with: Moisture Cure™ 2-Phase Treatment
Offer Miracle Makeovers in your salon…
August Presenter 2012 AW.indd 19 18/07/2012 16:30
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SUPERSIZE your savings!
SUPERSIZE your sales!**
™
Up to
saving!*
50%
BELIEVE IN MIRACLES!Offer testers to encourage clients to experience the instant benefi ts.
TRY ME TOTAL LOYALTY!Offer clients a free miracle when they buy any 5 TR products using our new loyalty cards!
*Based on price per ml of Supersize Miracles versus retail sizes. Depends on product purchased.**Offers are at the discretion of the salon manager and not directly linked to this deal.Loyalty cards and tester stickers are subject to availability. Whilst stocks last.
August Presenter 2012 AW.indd 20 18/07/2012 16:31
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*Subject to availability. Whilst stocks last.
™
4 X 4 X 4 X
Miracle Treat 12™Lotion Spray
500ml
Silk Wonder™Smoothing Oil
250ml
Moisture Cure™2-Phase Treatment
400ml
Total Results Shampoo
1L
Total Results Conditioner
1L
ANY 2 X ANY 1 X
DEAL 1: BUY*
Worth: £27.27
Total Price: £131.40
DEAL 1: RECEIVE FREE
August Presenter 2012 AW.indd 21 18/07/2012 16:31
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*Subject to availability. Whilst stocks last.
™
2 X 2 X 2 X
Miracle Treat 12™Lotion Spray
500ml
Silk Wonder™Smoothing Oil
250ml
Moisture Cure™2-Phase Treatment
400ml
Total Results Shampoo
1L
ANY 1 X
DEAL 2: BUY*
Worth: £8.49
Total Price: £65.70
DEAL 2: RECEIVE FREE
August Presenter 2012 AW.indd 22 18/07/2012 16:31
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Total ResultsStarter KitSuggested
Order
Total ResultsStarter KitSuggested
August Presenter 2012 AW.indd 23 18/07/2012 16:31
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™™
MOISTURE
Solve the challenges of dry, dull hair.Fiber Gloss TechnologyTM, infuses hair with instant moisture, layer by layer.Salon Perfect Results: Anti-dry, touchable, radiant, replenished.
Moisture Shampoo
Moisture Conditioner
Moisture Shampoo
Moisture Shampoo
Moisture Conditioner
Moisture Cure™2-Phase
Treatment
1 Litre 1 Litre 500ml 300ml
3250ml
1150ml
2
Repair
Solve the challenges of fragile, sensitised hair.Cuticle Rebond TechnologyTM, leaves hair feeling stronger*, softer and smoother..Salon Perfect Results: Revitalised, protected, stronger*, nourished.
Repair Shampoo
Repair Conditioner
Repair Shampoo
Repair Shampoo
Repair Conditioner
Strength PakTM
Intensive Treatment
1 Litre 1 Litre 500ml 300ml
3250ml
1150ml
SLEEK
Solve the challenges of unruly, frizzy hair. 24HR Smooth Repair TechnologyTM, resists frizz and repairs damage to provide smoothness that lasts 24 hours.Salon Perfect Results:Controlled, defrizzed, moisturised, repaired.
SleekShampoo
SleekConditioner
Sleek Shampoo
Sleek Shampoo
Sleek Conditioner
Sleek Blow Down Leave-in Cream
Sleek Iron Smoother
SleekSilk WonderTM
Smoothing Oil
1 Litre 1 Litre 500ml 300ml
3250ml
1150ml 250ml 89ml
1
AMPLIFY
Solve the challenges of fi ne, limp hair.24HR Full Boost TechnologyTM, adds strength to lift and provides volume that lasts 24 hours.Salon Perfect Results:Volume up, full-bodied, strong, lightweight.
Amplify Shampoo
Amplify Conditioner
Amplify Shampoo
Amplify Shampoo
Amplify Conditioner
Amplify Foam Volumizer
Wonder BoostTM
Root LifterAmplify
Hairspray
1 Litre 1 Litre 500ml 300ml
3250ml
1270ml 250ml
2400ml
1
COLOR CARE
Solve the challenges of dull, colour-treated hair.Fade Guard TechnologyTM, helps protect against fading and extends the life of colour vibrancy.Salon Perfect Results:Anti-fade, shine, protected, nourished.
Color Care Shampoo
Color Care Conditioner
Color Care Shampoo
Color Care Shampoo
So Silver Shampoo
Color CareMiracle Treat 12TM
Lotion Spray
Break FixTM
Leave-In Elixir
Color Care Intensive Mask
1 Litre 1 Litre 500ml 300ml
3300ml
1250ml
1150ml
1
195ml
2
89ml
Color CareConditioner
STARTER KITSUGGESTED ORDER
*Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner /Strength PakTM Intensive Treatment and Break Fix™ Leave-In Elixir versus a non-conditioning shampoo.
August Presenter 2012 AW.indd 24 18/07/2012 16:31
ONLY£99
31
Get on the pulse of style
July Presenter 2012 v7.indd 22 30/05/2012 16:05
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BUY:6 X Any Design Pulse Products
Total Price From:
Try any 2 for FREE!
Worth up to:
July Presenter 2012 v7.indd 23 30/05/2012 16:05
£30.90
£11.90
33
34
35
58
SOLD OUT
36
37
60
SOLD OUT
38
Give your business a competitive edge!The client trend in consumer tone – on – tone colour is growing*, however…
• 2 out of 10 women choose not to colour their hair as they are afraid of damage**.
• 3 out of 10 women choose not to colour their hair as they are afraid of commitment†.
Maximise this business opportunity with your technical expertise and our technology
*Source: Nielsen Scantrack, MAT to 15.5.2011 vs. previous MAT**Source: KANTAR Usage panel Sept’ 2010†Source: TNS World Panel 2009 Usage Care 6 m/e March 2009
as they are afraid of commitment†.
Maximise this business opportunity with your technical expertise and our technology
*Source: Nielsen Scantrack, MAT to 15.5.2011 vs. previous MAT
†Source: TNS World Panel 2009 Usage Care 6 m/e March 2009
August Presenter 2012 AW.indd 4 18/07/2012 16:26
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Have it all with Color Sync!
• Beautiful colour results
AMMONIA FREE
• Unlimited creativity more than 60* intermixable shades
• Ammonia-Free formula is gentle on hair
• Gel : Cream application, easy to use
*Subject to regional availability
August Presenter 2012 AW.indd 5 18/07/2012 16:27
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How does Color Sync Technology work?
Porous hairWeak, Fragile and DullEven daily shampooing and styling can leave hair damaged.
CeramideConditioning Complexrebalances porosity to help smooth the way for the colour to process.
Color SyncProcess unifomly for seamless, even, brilliant looking colour.
AMMONIA FREE
Color Sync Activator• Use with Color Sync
shades
• Timing: 10-20 minutes, depending on porosity.
• Use only with Extra Coverage Shades
• Timing: 25 minute
Color Sync Extra Coverage Activator
I have a lot of clients who are shy when it comes to colour. Color Sync is the perfect colour option for them. The ammonia-free, rich formula is very gentle, whilst also adding shine and gloss to enhance dull looking hair. With a comprehensive range of shimmering shades delivering consistent natural colour results, my clients are always happy.
Errol Douglas MBE. Errol Douglas, London
August Presenter 2012 AW.indd 6 18/07/2012 16:27
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Experience the unique versatility of Color Sync*…
*Subject to regional availability**Color Sync Extra Coverage Shades deliver up to 75% grey coverage†Please note: these formulas have been used in conjunction with shades from the wider Matrix SOCOLOR.beauty and Colorgraphics2 ranges
• Enhances natural colour
• Adds gloss and shine
• Tones pre – lightened hair
• The perfect tool for colour correction
• Covers up to 75% grey**
Featuring:Color Sync 8MG†
Featuring:Color Sync 6BC and 7MM
Featuring:Color Sync SPVand SPA
Featuring:Color Sync 3WN, and 5WN†
Featuring:Color Sync Extra
Coverage 6WG, 8WG and 8NM
lightened hair
versatility of Color Sync
August Presenter 2012 AW.indd 7 18/07/2012 16:27
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imagine…
• Electrifying red & copper shades
• High-visibility, vivid colours
• Lasting colour clarity
AMMONIA FREE
NEW
HD5 REDshades by
COMING IN SEPTEMBER
August Presenter 2012 AW.indd 8 18/07/2012 16:27
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Attract more clients…
Educate your team… Quick
Reference Guide
Quick Reference
GuideReference
Colour SyncQuick Reference Guide
Color Sync Consultation
Understanding Matrix Haircolour • Learn all about Matrix Permanent, Tone-On-Tone & Highlighting colours.
• Leave with confidence of how to get great results.
Speak to your local Sales Consultant to find your nearest course
UNLIMITED FREE EDUC ATION
August Presenter 2012 AW.indd 9 18/07/2012 16:28
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DEAL 1: BUY*
Total Price:
Color Sync shades of choice (including Color Sync Extra Coverage shades)
24 X
*Subject to availability.
August Presenter 2012 AW.indd 10 18/07/2012 16:28
£124.56
45
DEAL 1: RECEIVE FREE*
*Subject to availability.
4 X
Color Sync Activators 1L (including Color Sync Extra Coverage Activator)
1 x Color Sync A2 Quick Reference Guide
1 x NEW Color Sync Shade Chart
Quick Reference Guide
At Matrix our aim is to work in partnership with you to create beautiful hair, all with the safety of you, your staff and all of your clients in mind. We invest in research and development to create the latest in new product innovation. Our products should always be used according to the safety instruction leaflet inside the packs and in our technical guides. Following these instructions, along with the recommended best practice at all times in your salon, will help ensure not only best results but a safer environment for everyone everyday.
Matrix has designed a protocol for Professional Hairdressers only, which will enable you to manage your clients’ colour experience and determine the need to carry out a skin allergy test. Refer to your Professional Safety booklet for more information.
The protocol follows a 3-step consultation with your colour client, to accompany the application of a Matrix Colouration.
Step 1: Professional ConsultationStep 2: How to carry out a skin allergy testStep 3: How to carry out a colour application
Please note: If you do not follow the 3-step professional safety protocol A SKIN ALLERGY TEST must be done 48 hours before each application every time.
Hair colourants can cause an allergic reaction, which in certain rare cases may be severe for you and your client. To help reduce the risk of an allergic reaction, it is essential to follow these precautions:
.t cudor p eht f o gni sni r dna noit acil ppa , noit ar aper p eht gni r ud sevol g el basopsi d el bati us r ae W •
• Do not apply to clients under the age of 16.
• DO NOT USE a hair colourant product if:
. st nar uol oc ri ah ot noit caer a decnei r epxe yl suoi ver p sah t neil c r uoY -
. pl acs dega mad r o yhcti , eviti snes a r o ecaf ri eht no hsar a sah t neil c r uoY -
pu- eka m t nena mr ep dna soott at r of kcehC •
a neve oott at anneh kcal b a , ecno neve , dah r eve sah ehs/eh fi , t neil c r uoy hti w kcehC : soott aT anne H kcal B - long time ago as he/she may have become allergic without knowing it. Never use this product unless you have done the skin allergy test 48 hours before use.
, pu- eka m t nena mr ep r o anneh gni dul cni oott at ni ks f o epyt yna ot noit caer ci gr ell a na dah sah t neil c r uoy fI •the risk of allergy may be greater.
IN EVERY CASE, A SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE EACH APPLICATION OF THIS HAIR COLOURANT, AS AN ALLERGY CAN DEVELOP SUDDENLY.
How to carry out a skin allergy test:
esu ot dnet ni uoy t cudor p t nar uol oc dexi mnu eht f o elttil a yl ppa , dub nott oc a gni s U . sgni rr ae yna evo me R •behind the ear. Apply sufficient product to cover 1cm
2 - 2cm
2 (the size of a small coin). Re-apply 2 or 3 times
allowing it to dry between each application. Leave for 48 hours without washing, covering or touching.
r o ssender , gni hcti sa hcus snoit caer l a mr onba yna ecit on t neil c r uoy r o uoy doi r ep si ht f o esr uoc eht gni r ud fI •swelling in or around the test area DO NOT APPLY THE COLOURANT. Recommend that your client seeks medical advice before any further colour applications are made.
Furthermore, when using technical products and in cases of prolonged exposure to water:
.t cudor p eht f o gni sni r dna noit acil ppa , noit ar aper p eht gni r ud sevol g el basopsi d el bati us r ae W •
After application:
For technical products, discard any left over mixtures immediately. They cannot be kept or used again.
For safe storage and disposal of waste see the COSHH booklet and Matrix product guide. For a copy call customer services on (+44)0800387608(UK) (+33)1800509472(ROI) or contact the Hairdressing & Beauty Suppliers Association on +44 (0) 1707 649 499.
When performing highlights using foil, use exclusively ref SOFT ALLOY 8079, 20µm or SOFT ALLOY 1200 18µm. (NORMS: EN573) Procare.
HEALTH & SAFETY INSTRUCTIONS
Enhance? Tone? Refresh? Correct? Why compromise? Have it all with Color Sync!*
Experience the unique versatility of Color Sync…
COLOURED HAIR WITHOUTCERA-OIL COMPLEX• The cuticle may be compromised.• The cortex may be weakened.• Hair may appear dull.
COLOURED HAIR WITHCERA-OIL COMPLEX• Improved surface smoothness.• Reinforces hair structure.
ruoloc ,erbif riah eht tcetorp spleH • after colour
JOJOBA OILJojoba Oil to helpnourish the surface
HEXAFORCE POLYMERHelps strengthen the inner cortex.
CERAMIDE COMPLEX & CATIONIC POLYMER Help balance porosity foran even surface.
MIXINGMix equal parts Color Sync shade with Color Sync Activator (1:1). For Extra Coverage shades use Color Sync Extra Coverage Activator
APPLICATIONApply on dry hair.
Virgin applicationApply Color Sync formula to the scalp area. Immediately work formula through the mid-lengths and ends. Process using the timing chart overleaf.
Retouch applicationApply Color Sync formula to the scalp area. Process for half the total time, then work formula through the mid-lengths and ends. Finish processing.
TIMING10-20 minutes depending on porosity. 25 minutes for Color Sync Extra Coverage.
ruoloc lufituaeB •results
ytivitaerc detimilnU •with more than 60 intermixable shades
alumrof eerF-ainommA •is gentle on hair
noitacilppa maerC : leG •easy to use
AMMONIA FREE
ruoloc larutan ecnahnE •
enihs dna ssolg ecnahnE •
riah denethgil-erp enoT •
ruoloc riah gnitcerroc rof tcefreP •
yerg %57 ot pu revoC • *
FeaturingColor Sync 8MG†
FeaturingColor Sync 6BC and 7MM
FeaturingColor Sync Sheer Pastel Violet and Ash†
FeaturingColor Sync 3WN and 5WN†
FeaturingColor Sync Extra Coverage 6WG, 8WG and 8NM
*Color Sync Extra Coverage Shades deliver up to 75% grey coverage†Please note: these formulas have been used in conjunction with shades from the wider Matrix SOCOLOR.beauty and Colorgraphics2 ranges
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Quick Reference
Guide
August Presenter 2012 AW.indd 11 18/07/2012 16:29
Worth: £76.55
46
Total Price: £93.42
Color Sync shades of choice (including Color Sync Extra Coverage shades)
18 X
*Subject to availability.
DEAL 2: BUY*
August Presenter 2012 AW.indd 12 18/07/2012 16:29
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Worth: £13.13
2 X
Color Sync Activators 1L (including Color Sync Extra Coverage Activator)
*Subject to availability.
1 x Color Sync A2 Quick Reference Guide
DEAL 2: RECEIVE FREE*
Quick Reference Guide
At Matrix our aim is to work in partnership with you to create beautiful hair, all with the safety of you, your staff and all of your clients in mind. We invest in research and development to create the latest in new product innovation. Our products should always be used according to the safety instruction leaflet inside the packs and in our technical guides. Following these instructions, along with the recommended best practice at all times in your salon, will help ensure not only best results but a safer environment for everyone everyday.
Matrix has designed a protocol for Professional Hairdressers only, which will enable you to manage your clients’ colour experience and determine the need to carry out a skin allergy test. Refer to your Professional
The protocol follows a 3-step consultation with your colour client, to accompany the application of a Matrix
Please note: If you do not follow the 3-step professional safety protocol A SKIN ALLERGY TEST must be
Hair colourants can cause an allergic reaction, which in certain rare cases may be severe for you and your client. To help reduce the risk of an allergic reaction, it is essential to follow these precautions:
.t cudor p eht f o gni sni r dna noit acil ppa , no
. st nar uol oc ri ah
. pl acs dega mad r o yh
a neve oott at anneh kcal b a , ecno neve , dah r eve sah ehlong time ago as he/she may have become allergic without knowing it. Never use this product unless you
, pu- eka m t nena mr ep r o anneh gni dul cni oott at ni ks f o
IN EVERY CASE, A SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE EACH APPLICATION OF THIS HAIR COLOURANT, AS AN ALLERGY CAN DEVELOP SUDDENLY.
esu ot dnet ni uoy t cudor p t nar uol oc dexi mnu eht f o el - 2cm
2 (the size of a small coin). Re-apply 2 or 3 times
allowing it to dry between each application. Leave for 48 hours without washing, covering or touching.
r o ssender , gni hcti sa hcus snoit caer l a mr onba yna ecit oDO NOT APPLY THE COLOURANT. Recommend that your client seeks
medical advice before any further colour applications are made.
Furthermore, when using technical products and in cases of prolonged exposure to water:
.t cudor p eht f o gni sni r dna noit acil ppa , no
For technical products, discard any left over mixtures immediately. They cannot be kept or used again.
For safe storage and disposal of waste see the COSHH booklet and Matrix product guide. For a copy call customer services on (+44)0800387608(UK) (+33)1800509472(ROI) or contact the Hairdressing & Beauty
When performing highlights using foil, use exclusively ref SOFT ALLOY 8079, 20µm or
Enhance? Tone? Refresh? Correct? Why compromise? Have it all with Color Sync!*
Experience the unique versatility of Color Sync…
COLOURED HAIR WITHOUTCERA-OIL COMPLEX• The cuticle may be compromised.• The cortex may be weakened.• Hair may appear dull.
JOJOBA OILJojoba Oil to helpnourish the surface
HEXAFORCE POLYMERHelps strengthen the inner cortex.
MIXINGMix equal parts Color Sync shade with Color Sync Activator (1:1). For Extra Coverage shades use Color Sync Extra Coverage Activator
APPLICATIONApply on dry hair.
Virgin applicationApply Color Sync formula to the scalp area. Immediately work formula through the mid-lengths and ends. Process using the timing chart overleaf.
ruoloc lufituaeB •results
ytivitaerc detimilnU •with more than 60 intermixable shades
alumrof eerF-ainommA •is gentle on hair
noitacilppa maerC : leG •easy to use
AMMONIA FREE
ruoloc larutan ecnahnE •
enihs dna ssolg ecnahnE •
riah denethgil-erp enoT •
ruoloc riah gnitcerroc rof tcefreP •
yerg %57 ot pu revoC • *
*Color Sync Extra Coverage Shades deliver up to 75% grey coverage†Please note: these formulas have been used in conjunction with shades from the wider Matrix SOCOLOR.beauty and Colorgraphics2 ranges
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Quick Reference
Guide
August Presenter 2012 AW.indd 13 18/07/2012 16:29
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DEAL 3: BUY*
Total Price: £62.28
Color Sync shades of choice (including Color Sync Extra Coverage shades)
12 X
Worth: £6.65
DEAL 3: RECEIVE FREE*
*Subject to availability.
1 X
Color Sync Activators 1L (including Color Sync Extra Coverage Activator)
1 x Color Sync A2 Quick Reference Guide
Quick Reference Guide
At Matrix our aim is to work in partnership with you to create beautiful hair, all with the safety of you, your staff and all of your clients in mind. We invest in research and development to create the latest in new product innovation. Our products should always be used according to the safety instruction leaflet inside the packs and in our technical guides. Following these instructions, along with the recommended best practice at all times in your salon, will help ensure not only best results but a safer environment for everyone everyday.
Matrix has designed a protocol for Professional Hairdressers only, which will enable you to manage your clients’ colour experience and determine the need to carry out a skin allergy test. Refer to your Professional Safety booklet for more information.
The protocol follows a 3-step consultation with your colour client, to accompany the application of a Matrix
Professional Consultation How to carry out a skin allergy test How to carry out a colour application
Please note: If you do not follow the 3-step professional safety protocol A SKIN ALLERGY TEST must be done 48 hours before each application every time.
Hair colourants can cause an allergic reaction, which in certain rare cases may be severe for you and your client. To help reduce the risk of an allergic reaction, it is essential to follow these precautions:
.t cudor p eht f o gni sni r dna noit acil ppa , noit ar aper p eht gni r ud sevol g el ba
• Do not apply to clients under the age of 16.
a hair colourant product if:
. st nar uol oc ri ah ot noit caer a decnei r epxe yl suo
. pl acs dega mad r o yhcti , eviti snes a r o ecaf ri eht no h
pu- eka m t nena mr ep
a neve oott at anneh kcal b a , ecno neve , dah r eve sah ehs/eh fi , t neil c r uoy hti w kcehC :long time ago as he/she may have become allergic without knowing it. Never use this product unless you have done the skin allergy test 48 hours before use.
, pu- eka m t nena mr ep r o anneh gni dul cni oott at ni ks f o epyt yna ot noit caer ci gr ell a nathe risk of allergy may be greater.
IN EVERY CASE, A SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE EACH APPLICATION OF THIS HAIR COLOURANT, AS AN ALLERGY CAN DEVELOP SUDDENLY.
How to carry out a skin allergy test:
esu ot dnet ni uoy t cudor p t nar uol oc dexi mnu eht f o elttil a yl ppa , dub nott oc a gni s U behind the ear. Apply sufficient product to cover 1cm
2 - 2cm
2 (the size of a small coin). Re-apply 2 or 3 times
allowing it to dry between each application. Leave for 48 hours without washing, covering or touching.
r o ssender , gni hcti sa hcus snoit caer l a mr onba yna ecit on t neil c r uoy r o uoy doi r ep si ht fswelling in or around the test area DO NOT APPLY THE COLOURANT. Recommend that your client seeks medical advice before any further colour applications are made.
Furthermore, when using technical products and in cases of prolonged exposure to water:
.t cudor p eht f o gni sni r dna noit acil ppa , noit ar aper p eht gni r ud sevol g el ba
For technical products, discard any left over mixtures immediately. They cannot be kept or used again.
For safe storage and disposal of waste see the COSHH booklet and Matrix product guide. For a copy call customer services on (+44)0800387608(UK) (+33)1800509472(ROI) or contact the Hairdressing & Beauty Suppliers Association on +44 (0) 1707 649 499.
When performing highlights using foil, use exclusively ref SOFT ALLOY 8079, 20µm or SOFT ALLOY 1200 18µm. (NORMS: EN573) Procare.
HEALTH & SAFETY INSTRUCTIONS
Enhance? Tone? Refresh? Correct? Why compromise? Have it all with Color Sync!*
Experience the unique versatility of Color Sync…
COLOURED HAIR WITHOUTCERA-OIL COMPLEX• The cuticle may be compromised.• The cortex may be weakened.• Hair may appear dull.
COLOURED HAIR WITHCERA-OIL COMPLEX• Improved surface smoothness.• Reinforces hair structure.
pleH • after colour
JOJOBA OILJojoba Oil to helpnourish the surface
HEXAFORCE POLYMERHelps strengthen the inner cortex.
CERAMIDE COMPLEX & CATIONIC POLYMER Help balance porosity foran even surface.
MIXINGMix equal parts Color Sync shade with Color Sync Activator (1:1). For Extra Coverage shades use Color Sync Extra Coverage Activator
APPLICATIONApply on dry hair.
Virgin applicationApply Color Sync formula to the scalp area. Immediately work formula through the mid-lengths and ends. Process using the timing chart overleaf.
Retouch applicationApply Color Sync formula to the scalp area. Process for half the total time, then work formula through the mid-lengths and ends. Finish processing.
TIMING10-20 minutes depending on porosity. 25 minutes for Color Sync Extra Coverage.
ruoloc lufituaeB •results
ytivitaerc detimilnU •with more than 60 intermixable shades
alumrof eerF-ainommA •is gentle on hair
noitacilppa maerC : leG •easy to use
AMMONIA FREE
ruoloc larutan ecnahnE •
enihs dna ssolg ecnahnE •
riah denethgil-erp enoT •
ruoloc riah gnitcerroc rof tcefreP •
yerg %57 ot pu revoC • *
*Color Sync Extra Coverage Shades deliver up to 75% grey coverage†Please note: these formulas have been used in conjunction with shades from the wider Matrix SOCOLOR.beauty and Colorgraphics2 ranges
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*Subject to regional availability
27/06/2012 16:39
Quick Reference
Guide
August Presenter 2012 AW.indd 14 18/07/2012 16:30
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BUY
*Subject to availability. Whilst stocks last.
Any mix SOCOLOR.beauty shades of choiceincluding Collection Recommended shades
12 x
Big
ger 90ml tube
Up
to 2 a p plication
s
GREATVALUE
June Presenter 2012 v8.indd 16 14/05/2012 14:07
Total Price from: £71.88
29
RECEIVE FREE *
SOCOLOR.beauty Cream Developer 1L (Any)
1 x 1 x
1 x Passion For Colour Collection A2 Double Sided Banner
4750
Highlights are the number one summer accessory!Brighten up hair with beautiful multi-tonal shades!
Colorgraphics2 delivers amazing bespoke colour, tone and condition. It has allowed us to reinvent the way we approach colour and offer something unique to our clients.Gary Hooker & Michael young. Hooker & young, North East
Maximise this opportunity with your technical expertise and our bespoke highlighting system…
Maximise this opportunity with your technical expertise and our
highlighting
Created by Gary Hooker & Michael YoungCreated by Gary Hooker & Michael Young
July Presenter 2012 v7.indd 16 30/05/2012 16:04
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Use Colorgraphics2 to create fantastic bespoke highlights!
StrawberryEnhances strawberry/beige and red tones.
MochaEnhances neutral tones.
BananaEnhances golden tones.
GrapeSoftens gold tones.
SpearmintSoftens red tones.
BlueberrySoftens copper tones.
FOR SALES PRESENTER USE ONLY Images sources: www.fashionfame.com; www.easyhairstyler.com; www.celebrityhaircolorguide.com/hair-color/sienna-miller*Subject to regional availability.
CELEBRiTy PiGMENT CELEBRiTy PiGMENT
Sienna Miller
Jennifer Lopez
Holly Willoughby
Millie Mackintosh
Carey Mulligan
Claire Danes
Give your clients the best possible highlighting service
3 High speed lightening: Lifts and tones in one simple step.
3 Dual-Conditioning: Omega 3 and Provitamin B5 smooth and protect hair during the lightening process.
3 Versatility: Cool or warm precision for personalised results.
Choose your celebrity style with one of the 6 fruity pigments*!
July Presenter 2012 v7.indd 17 30/05/2012 16:04
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Mocha and grape tone highlights for multi-tonal blondes.
Warm and lifting tones for shiny, sun-kissed brunettes.
for multi-tonal blondes.Warm and cool tones for beautiful dimensional blondes.
Cool and subtle tones for stunning Nordic blondes.
Grape
BlueberryBlueberry
Mocha
Discover our three hero pigments*
Offer your clients : a personalised service using a combination of pigments to create bespoke highlights
GrapeMocha GrapeGrapeGrape
*Based on last 12 months Sell Out data.
July Presenter 2012 v7.indd 18 30/05/2012 16:05
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• Suitable for Matrix colour users to learn all about Colorgraphics2.
• Learn how to make the most of this unique highlighting system.
• Leave knowing how to make more money from Colorgraphics2
.
• Interactive theory sharing format.
Duration: 3 hours
Value: £35 / 50, free to Matrix colour users
Make sure you are providing the perfect highlighting service. Book your place now!
✓ 3 HOURS ✓ FUN
✓ INTERACTIVE✓ ALL LEVELS
UNLIMITED FREE EDUC ATION
July Presenter 2012 v7.indd 19 30/05/2012 16:05
Sheffield Mi:Lights 15/05/2012
Venue Course Date
Leeds Mi:Lights 16/05/2012Warrington Mi:Lights 03/07/2012Stockport Mi:Lights 31/07/2012Rochdale Mi:Lights 01/08/2012Bolton Mi:Lights 21/08/2012Blackburn Mi:Lights 05/09/2012Wigan Mi:Lights 18/09/2012Preston Mi:Lights 02/10/2012
54
1 X
Colorgraphics2 Powders 454g
Colorgraphics2 Powders 454g
DEAL 1: RECEIVE FREE
Worth: £20.95
*Subject to availability. Whilst stocks last.
DEAL 1: BUY3 X
May Presenter 2012 v8.indd 38 12/04/2012 10:31
4055
DEAL 2: BUY6 X
Colorgraphics2 Pigments and/or Promoters
Colorgraphics2 Pigment or Promoter
DEAL 2: RECEIVE FREE
Worth: £11.25
*Subject to availability. Whilst stocks last.
1 X
May Presenter 2012 v8.indd 39 12/04/2012 10:31
4156
PRIZMSPRIZMS
August Presenter 2012 AW.indd 15 18/07/2012 16:30
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2 X
BUY *:
Prizms.PLUS Clear Backbar Size**
Total Price:
RECEIVE FREE:
Worth: Total Price: *Subject to availability. Whilst stocks last.**actual size 946ml
1 x Prizms.PLUS Clear Backbar Size**
1 x Pump
GLASS FINISHSERVICEBeautiful, reflective shine and condition for up to 12 shampoos
Featuring Prizms.PLUS Clear.
Experience intense shine and colour brilliance with Prizms.PLUS hypershine conditioning gloss
August Presenter 2012 AW.indd 16 18/07/2012 16:30
£45.72
£25.11
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V-LIGHT BENEFITS:• Up to 7 levels of lift
• Average of 11 applications per tub
• On and off scalp diversity
Conditioning Panthenol protects•the hair through lightening
• Easy mixing and smooth spreading
V-Light
£9.97per 500g tub
Opti Collection - Full range
£2.97 each
All Vavoom products
£3.97 each
Opti.curl (firm curls)1 applicationEster-free formula that adaptsto differences in hair porosity.Delivers springier, firmer curlsfor normal, resistant and colourtreatedhair (up to 20 volume).
EverydayLow Prices...
Vavoom HairsprayAmazing Value!The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.
250SHEETS
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