mau vegas 2016 — top lessons in launching your first million push notifications
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Top Lessons in Launching Your First
Million Push Notifications
MAU 2016
Gerard MurphyGroup Product Manager - Mobile GrowthTripAdvisor
Be Creative In How You
Design Push
Be Analytical In How You
Implement Push
About Me...Equal Parts….
+
Push @ TripAdvisor
Used 3rd Party SystemMostly Recreations of Successful Email Campaigns
2014
Transitioned To Homebuilt System
New campaigns mostly location based
2016
Top Lessons...
Push is hardAnd most companies suck at it.
Find Your Evergreen
Design Metrics That WorkDefine Overall Push Success Metrics
Define Individual Push Success Metrics
Overarching Push Metrics
7 Day Engagement Rate
Decrease Opt Outs / Uninstalls
Campaign Level MetricsGlances Click Ins
Own the FunneliOS Android
Active Devices
Push Enabled
Location Enabled
Campaigns / Unique
% of users engaged
Launch Frequently….We tried these….
Abandoned Cart Copy Tests
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Thanks!
Gerard Murphy@gerard_murphy3www.linkedin.com/in/gerardmurphy
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