maureen lee - 20-pear personal marketing plan

“The Best Tasting Bread”20-Year Personal Marketing Plan

for Little MAU Panadera

Maureen Martine T. LeeAugust 2011

http://maureentlee.blogspot.com/

PANADERA’s Mission - VisionTo apply my skills as a CPA and run our own café

with utmost integrity. To be a nurturing and accommodating employer, who exhibits inspirational diligence and energy. To be admired for our resilience as we survive every challenge we encounter. To be able to say, “We are AMAZING” at the end of each day as we admire and recognize our accomplishment.

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The Roles I love to play

• Grand Daughter• Sister & Daughter• Girlfriend• Friend

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The Roles I Have Choose to Play• Employee of Chevron• Student of AGSB• Good citizen of the Philippines

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“When you make a choice,

you make a commitment!”

My Future Roles

• Wife• Mother

• Employer - Baker

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My Brand Launch

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Lee Maureen PANADERA Chevron

Little Miss

Sunshine

Mouse Rain BakerChevron

Car

PANADERA’S Blue Hat & Red Apron

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Blue Hat– Is on the head representing

knowledge

Red Apron– Worn over the chest for

passion and drive for success

BLUE & RED are Philippine Flag, Chevron & Ateneo Logo colors representing my foundation, culture and values.

My Marketing Plan: “Serve the BEST TASTING BREAD”

1. Gather Ingredients – Dry & Liquid2. Combine Ingredients to Make Dough3. Knead the Dough4. Proof – Let the dough rise5. Cut, Shape & Proof6. Bake & Serve

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1. Gather Ingredients – Dry & Liquid

• The DRY ingredients are the basic knowledge I have to gain from my family, school and country to get my own café running.

• The LIQUID ingredients are the experiences and personal insights I have gained as I grow up and mature, that will serve as my foundation.

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2. Combine Ingredients to Make Dough• To be who I am today and in the future, my

knowledge and experience should be well integrated to form my character. - DOUGH

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3. Knead Dough• Kneading is repeated stretching, folding,

pushing and pulling, to make the dough soft and pliable and helps it to rise.

• This is the part that my CHARACTER is tested through the challenges I encounter for continuous improvement.

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4. Proof – Let the dough rise• To proof is to allow dough to rise.• After all the work to improve my character I

have to rest and appreciate life’s beauty, as I allow myself to rise above all challenges.

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5. Cut, Shape & Proof• To cut is allocate portions of my character to

the different roles I have to perform.• To shape is to perfect and further improve my

performance for each role I play.• To proof is to appreciate my performance.

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6. Bake & Serve• To bake the dough will be the final test.• If I come up with bad bread, I’ll go through the

whole process again and identify what went wrong, then fix it.

• Aim for perfection! Making bread is a skill, but serving the best tasking bread requires “PASSION”.

• Finally to “SERVE” the bread is to collect my rewards and share my blessings.

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To Guarantee Success1. Pick the best ingredients – invest your time and money

for the future by learning with the best – AGSB2. Exert effort & keep mixing the ingredient3. Be consistent & stay focused - work on your arm

muscle as you knead 4. Shower yourself with positivity - reward and appreciate

your effort5. Do better with time & financial management6. Endure and take the heat – work on agility, stamina and

endurance

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My End in Mind – Make Others Experience the Best Tasting Bread

• Serve others with my best tasting bread, and make it my family’s legacy

• Share my “PASSION” ingredient• Motivate and inspire others to come up with their own

version of their breads• Nurture my country – by raising kids who will contribute to

the Filipino Society• Use and apply the knowledge I learned from my “Alma

maters” – Ateneo & Miriam College with utmost integrity• Continue to pay and declare the right amount of taxes

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Now and +20 Years from TodayHere and Now:

28-Year Old YuppieDaughter

SisterGirlfriend

AGSB studentChevron Employee

Little Miss Panadera

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Now + 20 Years:48-Year Old Hot MomWith sons / daughters

Wealthy AuntLoving WifeCafé Owner

Great EmployerLittle Mrs. Panadera

My Personal Guide & Reference to Keep Me on Track

• Desiderata http://maureentlee.blogspot.com/2011/08/desiderata.html

• Serenity Prayer http://maureentlee.blogspot.com/2011/08/serenity-prayer.html

• Generosity Prayer http://maureentlee.blogspot.com/2011/08/prayer-for-generosity-st-ignatius-of.html

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