maximise coverage, amplify television & online campaigns march 2015
Post on 18-Dec-2015
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OUT-OF-HOME IMPROVES CAMPAIGN REACH
www.oma.org.auinfo@oma.org.au
Maximise your campaign coverage by including Out-of-Home
Source: NSW Household Travel Survey
Out-of-Home reaches the light, medium & heavy consumers of other media better than any other media.
9 out of
10 people leave home
daily
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*OUT-OF-HOME & TELEVISION PLAY COMPLEMENTARY
ROLESUse Out-of-Home to amplify your TV campaign to light TV viewers
www.oma.org.auinfo@oma.org.au
Source: Day in the Life Study, Research NowIndexed to the average response % across all media usage categories for each media type
Awareness Education Seek More Desire Trial Transaction Recommendation Share Loyalty
OOH TV
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*OUT-OF-HOME IS STRONG WHERE ONLINE IS NOT
Include Out-of-Home to increase awareness, desire and action for your Online campaigns
www.oma.org.auinfo@oma.org.au
Source: Day in the Life Study, Research NowIndexed to the average response % across all media usage categories for each media type
Awareness Education Seek More Desire Trial Transaction Recommendation Share Loyalty
Online OOH
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