maximize donor stories for nonprofit marketing

6Quick Tips M A X I M I Z E D O N O R S T O R I E S F O R N O N P R O F I T M A R K E T I N G

You interviewed a donor for your newsletter and/or website...

But don’t stop there!

A person’s heartfelt story is

c o n t e n tversatile

of philanthropy outreach!

CENTERPIECE& can be the

Here are 6 ideas to get you thinking

about repurposing & repositioning a donor story

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Gende molut .

PEER LETTERS

Let’s say you work for a college and

f r o m t h e c l a s s o f ‘ 6 7 w h o ’ s i n c l u d i n g a b e q u e s t i n h e r w i l l .

S h e ’ s a l r e a d y a g r e e d t o b e f e a t u r e d a n d p h o t o g r a p h e d f o r t h e a l u m n i m a g a z i n e ’ s p l a n n e d g i v i n g “ a d v e r t o r i a l . ”

interviewed a donor

You have all the content you need to

f r o m y o u r d o n o r t o o t h e r s i n t h e c l a s s o f ‘ 6 7 w h o m a y c o n s i d e r a b e q u e s t t o h o n o r t h e i r u p c o m i n g 5 0 t h r e u n i o n .

produce a peer letter

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Gende molut .

SOCIAL MEDIA

Your donor story is

f o rperfect content

Yes, you can use social media to reach and engage planned giving donors, but it should be part of a larger public relations strategy.

Offer your story and photo to your organization’s marketing and communication staff and discuss how you can leverage this content for maximum impact.

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Gende molut .

A LARGER ARTICLE

You can

f r o m s e v e r a l d o n o r s t o -r i e s f o r a l a r g e r a r t i c l e a b o u t p l a n n e d g i v i n g & p h i l a n t h r o p y .

pull quotes

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Gende molut .

WAYS-TO-GIVE GUIDE

A donor story

a r e p e r f e c t f o r h u m a n i z i n g a w a y s - t o - g i v e g u i d e .

& photograph

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Gende molut .

YOUR NEXT EVENT

Do you have aD i s p l a y a d o n o r s t o r y a n d p h o t o o n a n e a s l e !

Legacy Society table at events?

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Gende molut .

STORY-BASED SURVEYS

A highly effective way to gather new stories & engage longtime, consistent donors (your best planned giving prospects) is to do a survey.

This isn’t a surveyabout your organization

it’s a story-based survey about the donors - and why they care about the causes related to your nonprofit’s mission.

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PEOPLE-CENTRIC MARKETING FOR NONPROFITSW W W. P G AG E N C Y.C O M

Claire MeyerhoffPresident

claire@pgagency.com

Diana GroszSenior Vice Presidentdiana@pgagency.com

Are your “spray & pray” marketing efforts

Let us design a microtargeted marketing campaign! You have EXCELLENT planned giving prospects BUT you need to reach them in a specific way...

falling flat?

For instance,have you sent a peer bequest letter from a former board member to all past board members

orencouraged donors to make gifts of retirement plans or life insurance?

SCHEDULE A PHONE CONSULTATION WITH US TODAYA N D D O N ’ T WA S T E T I M E W I T H O L D - FA S H I O N E D ( A N D M U C H M O R E E X P E N S I V E ! ) P L A N N E D G I V I N G M A R K E T I N G

W W W. P G AG E N C Y.CO M/ P H O N E H E L P