maximizing revenue with analytics. class overview 1 how do sports organizations make money?...
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Maximizing Revenue with Analytics
Class Overview
2
How Do Sports Organizations Make Money?
3
The sports industry is a $750 billion per year business. Revenues break down into five major categories.
Mining Data
4
Regression Analysis and Data Mining
Ticket Sales Decision Tree ModelHome Games
Age Game Time
Paid Attendance
= 15%
Paid Attendance
= 45%
Paid Attendance
= 77%
Alumni Current Students
> 40 < 40 >12 pm
Paid Attendance
= 42%
<12 pm
Defining Revenue
5
What can any organization do to maximize their revenues / profits?
Customer Value
Determining Willingness-to-Pay
6
Value Framework
Increasing Revenue – Dynamic Ticket Pricing
7
Case Study – Northwestern University
Increasing Revenue – Audience Monetization
8
Case Study – Dayton Dragons
What Happens When Organization Tie Winning To Business?
9
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